Sport Marketing

Program Features

The Bachelor of Science in Sport Marketing prepares students with the skills needed for a career in the growing sport industry. Students take a combination of sport management and marketing courses and complete nine hours of field experience with Cincinnati area organizations including professional teams like the Reds and Bengals, college and high school teams, and sport-related businesses with whom Xavier faculty have developed long-term partnerships.

Curriculum

The sample course sequence below illustrates class offerings for the Sport Marketing major. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • SPORT MANAGEMENT 110 - Intro to Sport Management ............ 3cr.
  • Mathematical Perspectives Elective ............ 3cr.
  • CORE 100 - First Year Seminar ............ 3cr.
  • PHILOSOPHY 100 - Introduction to Ethics ............ 3cr.
  • Foreign Language I ............ 3cr.
  • CORE 101: GOA Co-curriculum Program I ............ 3cr.

Spring

  • SPORT MANAGEMENT 195 - History of American Sport ............ 3cr.
  • COMMUNICATIONS 101 - Oral Communications ............ 3cr.
  • THEOLOGY 111 or CORE 100............ 3cr.
  • Foreign Language II ............ 3cr.
  • ENGLISH 101 – English Composition or ENGLISH 105 - Rhetoric............ 3cr.
  • CORE 102: GOA Co-curriculum Program II ............ 0cr.

Fall

  • SPORT MANAGEMENT 132 - Sociology of Sport ............ 3cr.
  • Social Science Elective (ECON 200 or Higher) ............ 3cr.
  • Historical Perspectives Elective ............ 3cr.
  • Scientific Perspectives Elective ............ 3cr.
  • Philosophical Perspectives Elective (PHIL 200 or Higher) ............ 3cr.

Spring

  • ECON 201 - Macroeconomic Principles ............ 3cr.
  • MANAGEMENT 200 – Organizational Management............ 3cr.
  • Natural Science Elective ............ 3cr.
  • Theological Perspectives Elective ............ 3cr.
  • MATH 116 – Elementary Statistics or MATH 156 – General Statistics............ 3cr.

Fall

  • SPORT MANAGEMENT 322 - Facility and Event Management ............ 3cr.
  • COMMUNICATIONS 207 - Interpersonal Communication ............ 3cr.
  • SPORT MANAGEMENT 410 - Sport Ethics ............ 3cr.
  • MARKETING 300 - Principles of Marketing ............ 3cr.
  • BUSINESS ANALYTICS INFORMATION SYSTEMS 220 - Management of Information Technology............ 3cr.

Spring

  • SPORT MANAGEMENT 310 - Intro to Sport Marketing ............ 3cr.
  • Communication Arts Elective ............ 3cr.
  • ENGLISH 205 – Literature & Moral Imagination............ 3cr.
  • Humanities Elective ............ 3cr.
  • ACCOUNTING 200 - Intro to Financial Accounting ............ 3cr.
  • Sports Marketing Elective ............ 3cr.

Fall

  • SPORT MANAGEMENT 348 Legal & Ethical Issues in Sport ............ 3cr.
  • BUSINESS LAW 300 - Legal Environment ............ 3cr.
  • Sport Management Elective ............ 3cr.
  • Creative Perspective Elective............ 3cr.
  • Communication Arts Elective............ 3cr.
  • Sports Marketing Elective ............ 3cr.

Spring

  • SPORT MANAGEMENT 495 - Internship............ 9cr.
  • Sport Management Elective ............ 3cr.
  • Sport Management Elective............ 3cr.
  • CORE 499 – Core Capstone............ 0cr.

Sample Courses

Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the Sport Marketing major at Xavier:

Facility and Event Management (SPMG 322) - Planning and managing athletic, physical education, recreation and other sport facilities. Basic concerns in developing and organizing events in sports areas.

History of American Sport (SPMG 195) - The course provides an overview of the history, as well as the social, political, cultural, technological and economic trends that have shaped the sport industry in the United States. Particular emphasis is placed on the period from 1800 to the present.

Sociology of Sport (SPMG 132) - Impact of sport on society. The social structures. The integration of sport with other social institutions.

Legal and Ethical Issues in Sport (SPMG 348) - Basic legal principles affecting the management of physical activity and sports programs. Liability, negligence and risk assessment.

Sport Marketing (SPMG 310) – Course explores marketing plans, current trends, sponsorships, event fundraising, public relations, promotions using the marketing mix applied to the sport industry.

Sport Ethics (SPMG 410) – Course is designed to provide an examination and discussion of ethical, managerial, and moral issues related to individuals who work and participate in the area of sport and physical activity.

Clubs

Sports Business Club

The Sports Business Club provides networking opportunities for students interested in a career in sports through meetings, social events and guest speaker events. The club's goal is to give insight, opportunities and experiences to prepare members to excel in the sport business industry. 

All Xavier Clubs

Outcomes

100% of students from Xavier's Sport Marketing program are employed, in graduate school or working in volunteer or service positions within six months of graduating.

Top Jobs: Account Executive, Business Analyst, Health Advocate / Resource & Information Specialist, Marketing and Sales Associate, Program Director, Ticket Sales Rep

Top Companies: Cincinnati Reds, Buffalo Bills, Cincinnati Bengals, Major League Soccer, Cincinnati Recreation Commission, Indianapolis Colts, Total Quality Logistics, Milwaukee Bucks, FC Cincinnati, Flying Pig Marathon

Explore Xavier Alumni Outcomes

All for one

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

Do the Right Thing

Learn about basic legal and ethical principles affecting physical activity and sports programs including liability, negligence, and risk assessment through several courses in the four-year curriculum, such as Legal and Ethical Issues in Sport, and Business Law.


Work the Pig

Cincinnati's Flying Pig Marathon, whose board includes a Xavier professor, was recently named one of the top 20 international marathons by <i>Runner’s World</i> magazine. Help manage the event each May with other Sport Marketing students.


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Be Healthy

Walk to the new Recreation Center in the Health United Building to swim in the indoor pool, play basketball on multiple courts, run in the cardio room or on the elevated track, and build muscle in the weight training room. Stop by the café for a healthy snack before heading back to class or home.


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Sport Marketing Major at Xavier University

Graduates of Xavier University's Sport Marketing program earn a Bachelor of Science in Sport Marketing and go on to work in a variety of sport or sport-related settings, including with professional sports teams but also in many other exciting settings. Recent graduates are employed in intercollegiate athletics, specialized sport management and marketing firms, high school athletic administration and commercial sport, as well as with traditional businesses.

Xavier University's College of Professional Sciences prepares undergraduate and graduate students intellectually, morally and spiritually for careers and professions of service. CPS challenges students to strive for academic excellence and life-long learning through promoting collaboration and community partnerships, and incorporating research, scholarship and innovation.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."