Sport Management Advisory Board

Elizabeth Abel

Social Media Manager
Cincinnati Cyclones

Elizabeth is the Social Media Manager at the Cincinnati Cyclones and Heritage Bank Center, overseeing content strategy, fan engagement, and digital brand growth across platforms. She previously served as a Graduate Social Media Assistant with University of Kentucky Athletics. Elizabeth holds both a Master of Arts in Communication (Strategic Branding) and a Bachelor of Arts in Integrated Strategic Communication from the University of Kentucky.

Mallory Bechtold

Assistant Athletics Director for Fan Engagement
Xavier University

Mallory leads initiatives to enhance the fan experience, build community among supporters, and foster engagement across all Xavier Athletics events. Previously, she served as Partnership Coordinator for Xavier Sports Properties. She earned dual degrees in Sport Management and Management from Xavier in 2019 and an M.Ed. in Sport Administration in 2022.

Veronica Campos

Event Coordinator
Cincinnati Open

Veronica is the Event Coordinator for the Cincinnati Open, planning and executing all events at the Lindner Family Tennis Center and assisting with tournament special projects. She interned with the tournament for three years prior to her full-time role, which has expanded her experience across several departments. She is a 2025 graduate of the Xavier Sport Management Program.

Hännah Ford-Traenkle

Assistant Director of Campus Visits
Xavier University

Hännah currently works in Xavier University's Office of Undergraduate Admissions, supporting Strategic Enrollment Management through the management and operations of daily campus tours, academic visits, group tours, open houses, and other prospective student engagement opportunities. Hännah is a proud Xavier Sport Marketing alumna with an extensive background in sporting event operations, volunteer coordination, and people management. Her experience includes working with organizations and events like the Flying Pig Marathon, the Kroger Queen City Championship, and FC Cincinnati. Hannah also served as the Event Planner for the Department of Sport Science & Management, executing the inaugural and second annual Sport Management & Sport Marketing Symposiums.

Paul Fritschner

Sports Broadcaster
1831 Media Network

A 2019 graduate of Xavier, Paul Fritschner is a sports broadcaster and content creator, primarily covering college basketball. He double majored in sport management and public relations with a minor in business.

 

Nick Geraci

Director, Premium and Group Sales
Cincinnati Reds

Nick leads initiatives to enhance fan experiences and drive revenue growth through premium seating and group offerings. He began his career with D.C. United in Major League Soccer and graduated from Xavier in 2018 with a degree in Sport Management.

Zack Lutz

Senior Account Executive, Membership Services
FC Cincinnati

Zack Lutz is the Senior Account Executive, Membership Services for FC Cincinnati, where he specializes in member retention, customer engagement, and revenue growth through season ticket and premium hospitality initiatives. He earned dual bachelor’s degrees in business law and business communication from Arizona State University in 2017 and completed his M.Ed. in Sports Administration from Xavier University in 2022.

Chuck Richardson, M.Ed., CAA

Director of Athletics
Norwood City Schools

Chuck has over a decade of experience in athletic administration across Cincinnati Public Schools, Trotwood-Madison, and Norwood City Schools. He earned his M.Ed. in Sport Management from Xavier in 2015 and was named Southwest District Athletic Director of the Year in 2022.

 

Taylor Schrader

Tournament Manager
Kroger Queen City Championships

Taylor oversees event operations, ticketing, and sponsorship activation for Cincinnati’s LPGA tournament. She previously spent three seasons with FC Cincinnati in partnership activation.

Adam Trick

Executive Vice President
G3 Marketing | ProCamps

Adam has been with G3 Marketing since graduating from Indiana University in 2009. He focuses on ProCamps, working with top athletes and coaches nationwide. He earned his MBA from Xavier University.

Elisa Wills

Senior Brand Manager for Sports
Procter & Gamble

Elisa manages P&G’s sports marketing strategies across NFL, MLS, and the Olympics. With 20+ years of industry experience, she has worked with Learfield, the Cincinnati Bengals, Reds, and Cincinnati Open. A 2009 Xavier graduate, she also mentors students pursuing sports careers.

Luke Garner

Undergraduate Student Representative

Luke is a double-major in Sport Marketing and Digital Media and a member of the Honors Program. He represented Xavier in the Applied Sport Management Association Case Study competition and is a proud member of the club hockey team.

Makenzie Niehaus

Undergraduate Student Representative

Makenzie is a junior majoring in Sport Management with a minor in Business. She serves as the Vice President of SWEAT (Strong Women Exercising And Thriving) as well as a Co-Women in Sport Coordinator for Xavier's Sport Business Club. She has gained valuable hands-on experience through internships with the Cincinnati Reds Community Fund, Cincinnati Open, and Xavier's All For One Fund.

Olivia Zilliox

Graduate Student Representative

Olivia is a 2025 graduate of Xavier University's Sport Management program and is currently pursuing a master's degree in Sport Administration, which she expects to complete in December 2026. During her undergraduate studies, she gained experience across multiple areas of collegiate athletics through internships in Compliance, Development, and Student-Athlete Academic Services, as well as with Slink Events, a Cincinnati-based sports event management company. Olivia currently serves as Academic Mentor in Xavier's Student-Athlete Academic Support Services office, where she supports the academic success of the Volleyball and Men's Golf programs.