Marketing
Program Features
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. This program is particularly relevant to the student planning a career in sales, advertising, consumer relations, merchandising, brand management, marketing management, marketing research, retailing, services, purchasing, business logistics, small business operations, executive management, consulting, business education, or work in certain government agencies.
Curriculum
The sample course sequence below illustrates class offerings for the Marketing major. Consult the official Xavier University course catalog for detailed registration and advising information.
Fall
- CORE 100 First-Year Seminar............ 3cr.
- MATH 140 or 170: Calculus............ 3cr.
- ENGL 101: English Composition............ 3cr.
- Foreign Language Elective............ 3cr.
- MKTG 300: Principles of Marketing............ 3cr.
- CORE 101: GOA First Year Experience............ 0cr.
- BUAD 101: The Business Profession I............ 0cr.
Spring
- THEO 111: Theological Foundations............ 3cr.
- Historical Perspectives............ 3cr.
- Foreign Language Elective II............ 3cr.
- BAIS 220: Management of Business Technology............ 3cr.
- ECON 200: Microeconomics (Social Science)............ 3cr.
- BUAD 102: The Business Profession I............ 0cr.
- CORE 102: GOA First Year Experience 102............ 0cr.
Fall
- PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
- Creative Perspectives............ 3cr.
- BAIS 210: Quantitative Methods............ 3cr.
- ACCT 200: Introductory Financial Accounting............ 3cr.
- ECON 201: Macroeconomics............ 3cr.
- BUAD 201: The Business Profession II............ 0cr.
Spring
- Scientific Perspectives & Lab............ 3cr.
- Theological Perspectives............ 3cr.
- ACCT 201: Introductory Managerial Accounting............ 3cr.
- BAIS 211: Introduction to Business Analytics............ 3cr.
- MGMT 200: Organizational Management............ 3cr.
- BUAD 202: The Business Profession II............ 0cr.
Fall
- PHIL 200: Philosophical Perspectives............ 3cr.
- MGMT 201: Business & Professional Communication (OC/WRIT flags)............ 3cr.
- FINC 300: Business Finance (QR flag)............ 3cr.
- MKTG 370: Consumer Behavior............ 3cr.
- MKTG Elective............ 3cr.
- BUAD 301: The Business Profession III............ 0cr.
Spring
- Humanities Elective............ 3cr.
- ENGL 205: Literature & Moral Imagination............ 3cr.
- ECON 300: International Trade & Business Environment............ 3cr.
- MKTG 302: Market Research............ 3cr.
- Business Elective or Internship for Credit............ 3cr.
- BUAD 302: The Business Profession III............ 0cr.
Fall
- Natural Science Elective and Lab............ 3cr.
- BLAW 300: Legal Environment (ERS/DCR flags)............ 3cr.
- MKTG Elective............ 3cr.
- MKTG Elective............ 3cr.
- General Elective............ 3cr.
- BUAD 401: The Business Profession IV............ 0cr.
Spring
- MKTG 495: Marketing Strategy............ 3cr.
- MKTG Elective............ 3cr.
- Business Core Capstone............ 3cr.
- MGMT 302: Quality & Productivity in Operations............ 3cr.
- General Elective............ 3cr.
- BUAD 402: The Business Profession IV............ 0cr.
- CORE 499: Reflection on the Core Curriculum............ 0cr.
Sample Courses
Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the Marketing major at Xavier:
Consumer Behavior (MKTG 370) – Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing, in particular, begins and ends with the consumer – from determining consumer needs to ensuring post-purchase satisfaction. You gain knowledge about consumer psychology and ways of better meeting peoples’ needs.
Marketing Research (MKTG 302) – Marketers need to understand how marketing research is used to make better business decisions, what research methods are appropriate for different types of problems, and how results should be interpreted.
International Marketing (MKTG 320) – The course provides a foundational understanding of international marketing management by investigating the economic, political, technological, competitive and social/cultural factors that impact firms’ managerial marketing mix decisions.
Professional Selling (MKTG 361) – This course introduces students to the dynamics of selling and techniques of persuasive leadership and explores selling as a profession through multiple channels. This course will provide you with an understanding of the processes and techniques involved in sales and sales force management.
Brand Building (MKTG 368) – This course takes a consumer-centric and real world approach to explore how companies create, build and sustain compelling and inspired brands. Students learn how brand strategy and action plans are crafted and developed within successful consumer-led companies.
Digital Marketing & Analytics (MKTG 385) – Students will learn to formulate and enact intelligent data-driven strategies and incorporate fundamental web marketing analytics into existing business practices. Core content will focus on identifying and understanding digital marketing metrics to gauge success of traditional, digital, interactive, and social media marketing efforts.
Principles of Category Management (MKTG 315) – Category Management is a discipline that maximizes the partnership between a retailer and manufacturer. Numerous consumer insight metrics and their use in the sales and marketing processes are examined.
Clubs
Xavier Marketing Club
The Xavier Marketing Club is associated with the American Marketing Association. The club seeks to offer marketing majors and other students the opportunity to gain a broader, realistic, more practically oriented exposure to marketing activities. The Marketing Club strives to improve each member's marketability in today's highly competitive job market.
Outcomes
98% of students from Xavier's business programs, including Marketing, are employed, attending grad school, or working in service or volunteer positions within six months of graduation.
Top Companies: 84.51°, Cintas, Claritas, Conagra Brands, Directions Research, Fidelity Investments, Fifth Third Bank, Garage Group, IRI Worldwide, Kellogg, Kroger, Nielsen, Numerator, Paycor, PL Marketing. Procter & Gamble, and Research America
All for one
Business Profession Program
The Business Profession Program is the cornerstone of career preparation for undergraduate students in the Williams College of Business.
An Executive Mentor
Get matched with an Executive Mentor, who works with the student for his or her four years at Xavier to provide professional guidance, networking support and career connections.
Study Abroad
Students can study abroad in places like London or the Netherlands, where they can explore the world, build career skills in a foreign country and investigate new cultures. Students gain self-confidence and open themselves up to new ideas — and, it all looks great on a resumé.
'We're just crazy busy right now'
Alex Burkhart ('11 BSBA, Marketing and Entrepreneurship) started Prime Prospects LLC, an Amazon delivery service partner company that delivers Amazon packages throughout the Greater Cincinnati region. They've never been busier.
Marketing Major at Xavier University
The Marketing program at Xavier University is a minimum 120-hour degree program that studies the dynamic processes used by individuals and organizations to anticipate and satisfy customers' needs and wants. In today's society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling) and distribution. Students will learn to develop an understanding of the concepts, functions and institutions of marketing; gain an appreciation of consumer orientation; sharpen your abilities to analyze marketing problems and formulate marketing policies; and prepare for strategic marketing challenges and opportunities in a global marketplace.
Xavier University's Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.
Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."