Marketing

Sample Courses

Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the marketing major at Xavier:

Consumer Behavior (MKTG 370) – Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing, in particular, begins and ends with the consumer – from determining consumer needs to ensuring post-purchase satisfaction. You gain knowledge about consumer psychology and ways of better meeting peoples’ needs.

Marketing Research (MKTG 302) – Marketers need to understand how marketing research is used to make better business decisions, what research methods are appropriate for different types of problems, and how results should be interpreted.

International Marketing (MKTG 320) – The course provides a foundational understanding of international marketing management by investigating the economic, political, technological, competitive and social/cultural factors that impact firms’ managerial marketing mix decisions.

Professional Selling (MKTG 361) – This course introduces students to the dynamics of selling and techniques of persuasive leadership and explores selling as a profession through multiple channels. This course will provide you with an understanding of the processes and techniques involved in sales and sales force management.

Brand Building (MKTG 368) – This course takes a consumer-centric and real world approach to explore how companies create, build and sustain compelling and inspired brands. Students learn how brand strategy and action plans are crafted and developed within successful consumer-led companies.

Digital Marketing & Analytics (MKTG 385) – Students will learn to formulate and enact intelligent data-driven strategies and incorporate fundamental web marketing analytics into existing business practices. Core content will focus on identifying and understanding digital marketing metrics to gauge success of traditional, digital, interactive, and social media marketing efforts.

Principles of Category Management (MKTG 315) – Category Management is a discipline that maximizes the partnership between a retailer and manufacturer. Numerous consumer insight metrics and their use in the sales and marketing processes are examined.

Student Clubs

Xavier Marketing Club

The Xavier Marketing Club is associated with the American Marketing Association. The club seeks to offer marketing majors and other students the opportunity to gain a broader, realistic, more practically oriented exposure to marketing activities. The Marketing Club strives to improve each member's marketability in today's highly competitive job market.

Business Leaders for Tomorrow

Members of this student organization explore business processes firsthand by networking with and learning from various business leaders in Cincinnati and beyond. Events from past years have included trips to Silicon Valley and Chigaco, job shadowing days and guest lecturers.

Women In Business (XWIB)

Preparing and empowering women to be tomorrow’s leaders through professional training, personal development workshops, mentoring and service.

Career Outcomes

98% of Xavier students, including those in the marketing major, are employed, attending grad school, or working in service or volunteer positions within six months of graduation.

Career Opportunities: Brand Ambassador, Digital Marketing Strategist, Marketing Analyst, Marketing Coordinator, Marketing Consultant, Marketing Manager, Marketing and Promotions Manager, Marketing Specialist, Product Marketing Manager, Sales Representative, SEO Specialist 

Top Companies: 84.51°, Cintas, Claritas, Conagra Brands, Directions Research, Fidelity Investments, Fifth Third Bank, Garage Group, IRI Worldwide, Kellogg, Kroger, Nielsen, Numerator, Paycor, PL Marketing. Procter & Gamble, and Research America

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