Marketing
Bachelor of Science in Business Administration
Fall
- CORE 100: First-Year Seminar or THEO 111............ 3cr.
- MATH 140: Mathematical Perspectives............ 3cr.
- ENGL 101/115: English Composition............ 3cr.
- Second Language I............ 3cr.
- MKTG 300: Principles of Marketing............ 3cr.
- BUAD 101: The Business Profession I............ 0cr.
- CORE 101: GOA First Year Experience............ 0cr.
Spring
- CORE 100: First-Year Seminar or THEO 111............ 3cr.
- Second Language II............ 3cr.
- Historical Perspectives Elective............ 3cr.
- ECON 200: Microeconomics (Social Science)............ 3cr.
- BAIS 210: Quantitative Methods............ 3cr.
- BUAD 102: The Business Profession II............ 0cr.
- CORE 102: GOA First Year Experience 102............ 0cr.
Fall
- PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
- MKTG Elective I............ 3cr.
- ACCT 200: Introductory Financial Accounting............ 3cr.
- BAIS 211: Introduction to Business Analytics............ 3cr.
- MGMT 201: Business & Professional Communication (OC/WRIT flags)............ 3cr.
- BUAD 201: The Business Profession II............ 0cr.
Spring
- Scientific Perspectives/Natural Sciences Elective............ 3cr.
- MKTG 302: Market Research............ 3cr.
- ACCT 201: Introductory Managerial Accounting............ 3cr.
- MGMT 200: Organizational Management............ 3cr.
- BAIS 220: Management of Business Technology............ 3cr.
- BUAD 202: The Business Profession II............ 0cr.
Fall
- Humanities Elective............ 3cr.
- Creative Perspectives Elective
- FINC 300: Business Finance (QR flag)............ 3cr.
- MKTG Elective II............ 3cr.
- MKTG 370: Consumer Behavior............ 3cr.
- BUAD 301: The Business Profession III............ 0cr.
Spring
- Theological Perspectives Elective............ 3cr.
- ENGL 205: Literature & Moral Imagination............ 3cr.
- PHIL 200: Philosophical Perspectives............ 3cr.
- MKTG Elective III............ 3cr.
- ECON 201: Macroeconomics............ 3cr.
- BUAD 302: The Business Profession III............ 0cr.
Fall
- Scientific Perspectives/Natural Sciences Elective............ 3cr.
- General Elective............ 3cr.
- MKTG Elective IV............ 3cr.
- Econ 300: International Trade & Business Environment............ 3cr.
- Business Elective or Internship for Credit............ 3cr.
- BUAD 401: The Business Profession IV............ 0cr.
Spring
- MGMT 302: Quality & Productivity in Operations............ 3cr.
- Business Core Capstone............ 3cr.
- MKTG 495: Marketing Planning and Analysis............ 3cr.
- BLAW 300: Legal Environment (ERS flag)............ 3cr.
- General Elective II............ 3cr.
- CORE 499: Reflection on the Core Curriculum............ 0cr.
- BUAD 402: The Business Profession IV............ 0cr.
High Student Success Rate
98% of Xavier students, including those in the marketing major, are working, volunteering or in graduate school within six months of graduating (Class of 2023). Explore Xavier's Career Outcomes Dashboard to view career outcomes by major.
Alumni Employers
- Amazon
- Cincinnati Health Department
- Cintas
- Enterprise
- Fifth Third Bank
- Four Entertainment Group (4EG)
- M. Smucker Co.
- Johnson & Johnson
- Kellogg Company
- Kroger
- L’Oréal Marketing
- Macy's
Career Development
Let Xavier help shape your professional future. Our Career Development Office enriches your professional development and advances your long-term goals. From individual career counseling sessions to professional development workshops to an employer database, you have access to valuable resources to help you flourish.
MKTG 302: Marketing Research
Market research plays an important role in the success of business ventures. In this course, you learn how marketers utilize research to improve decision-making, what research methods are appropriate for different types of problems, and how results should be interpreted.
MKTG 315: Principles of Category Management
Category Management is a discipline that maximizes the partnership between a retailer and manufacturer. Numerous consumer insight metrics and their use in the sales and marketing processes are examined.
MKTG 320: International Marketing
The course provides a foundational understanding of international marketing management by investigating the economic, political, technological, competitive and social/cultural factors that impact firms’ managerial marketing mix decisions.
MKTG 361: Professional Selling
This course introduces students to the dynamics of selling and techniques of persuasive leadership and explores selling as a profession through multiple channels. This course will provide you with an understanding of the processes and techniques involved in sales and sales force management.
MKTG 368: Brand Building
This course takes a consumer-centric and real-world approach to explore how companies create, build, and sustain compelling and inspired brands. Students learn how brand strategy and action plans are crafted and developed within successful consumer-led companies.
MKTG 385: Digital Marketing & Analytics
Students will learn to formulate and enact intelligent data-driven strategies and incorporate fundamental web marketing analytics into existing business practices. Core content will focus on identifying and understanding digital marketing metrics to gauge the success of traditional, digital, interactive and social media marketing efforts.
MKTG 370: Consumer Behavior
Discover contemporary approaches to business that emphasize the importance of adopting a consumer focus. Because marketing begins and ends with the consumer, it is essential to care for the entire consumer journey — from determining consumer needs to ensuring post-purchase satisfaction. In this course, you gain knowledge about consumer psychology and ways of better meeting peoples’ needs.
Xavier Marketing Club
The Xavier Marketing Club is associated with the American Marketing Association, which seeks to deliver marketing majors and other students the opportunity to gain broader exposure to marketing activities. The Marketing Club strives to improve each member's competitive edge in today's demanding job market.
Business Leaders for Tomorrow
Join this student organization to explore business processes firsthand and network with various business leaders in the Cincinnati area and beyond. Our past events have included trips to Silicon Valley and Chicago, job shadowing days and hearing from guest lecturers.
Minorities in Business (M.I.B)
M.I.B.’s mission is to create a vibrant and supportive community that fuels our members' professional growth. We aim to position Xavier as a target school for Fortune 500 diversity recruitment programs, sustaining the long-term success of our business community.
Xavier Women in Business (XWIB)
XWIB strives to prepare and empower women to be tomorrow’s leaders through professional training, personal development workshops, mentoring and service.
Program Features
Through our community partnerships, we connect you to transformative field experiences with well-established brands and companies like Kellogg's, Kroger and Procter & Gamble.
The Sedler Xavier Center for Experiential Learning offers real-world experiences and connections in the Cincinnati, Silicon Valley and Portland business communities.
Connect with marketing professionals through our mentorship program. Gain skills and networking experience for personal and professional success.
Cincinnati provides a rich environment for you to network with professionals, gain practical experience through internships and explore various marketing career paths.
Alumni Making an Impact
"Your education is not just a series of classes, but a foundation for the person you will become, both professionally and personally. Don’t just go through the motions of earning a degree - immerse yourself in the experiences around you. Take on leadership roles, seek out internships, and most importantly, build relationships."
"Push past your fears and chase what intimidates you - whether it’s tackling that tough class, applying for that internship, exuding confidence in the interview, or negotiating for a raise. In the end, you’ll be feeding your dreams, and you may just surprise yourself by how much you can achieve."
"Learn to crave the feeling of uncertainty and adventure. Whether it’s starting a new project, moving to a new city, or pursuing a different career path, embracing change can open doors you never imagined. Audacious goals inspire you to leave your comfort zone and unlock the possibility for limitless potential."
A global brand has turned to Xavier students for insights. Students in this unique marketing course have been pitching ideas directly to Sazerac, a leading alcoholic beverage company.
Stadler Blank's marketing courses emphasize experiential learning, providing students with opportunities to apply their knowledge in real-world projects.
FAQ
Gain a well-rounded business education and prepare for a diverse range of career paths by earning your bachelor’s in marketing at Xavier. Discover more.- Digital Marketing Strategist: Plan and execute digital marketing campaigns across various channels, such as social media, search engines, and email.
- Marketing Analyst: Analyze marketing data to measure the effectiveness of campaigns and identify trends and opportunities.
- Marketing Coordinator: Assist in the planning, execution, and evaluation of marketing campaigns.
- Marketing Consultant: Provide expert advice and guidance to businesses on marketing strategy and tactics.
- Marketing Manager: Oversee and manage all aspects of a company's marketing efforts.
- Marketing Specialist: Focus on a specific area of marketing, such as content marketing, email marketing, or social media marketing.
- Product Marketing Manager: Develop and execute marketing strategies for specific products or services.
- Sales Representative: Sell products or services to customers and generate revenue for the company.
- Social Media Manager: Create and manage a company's social media presence across various platforms.
- SEO Specialist: Optimize websites to improve their visibility in search engine results.
The Williams College of Business at Xavier University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). With this distinguished accreditation, our finance degree program guarantees an unparalleled education that prepares you for a globalized business world. Receive high-quality instruction and mentorship from our expert faculty members so you can thrive in your post-graduate endeavors.
Additionally, Xavier University is accredited by the Higher Learning Commission (HLC).
Marketing Program at Xavier University
The Marketing program at Xavier University is a minimum 120-hour degree program that studies the dynamic processes used by individuals and organizations to anticipate and satisfy customers' needs and wants. In today's society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling) and distribution. Students will learn to develop an understanding of the concepts, functions and institutions of marketing; gain an appreciation of consumer orientation; sharpen your abilities to analyze marketing problems and formulate marketing policies; and prepare for strategic marketing challenges and opportunities in a global marketplace.
Xavier University's Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.
Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."