Marketing

Program Features

Marketing professionals are creative problem solvers who use their skills to connect people to products, ideas, businesses and services. As a student in the marketing major, you’ll dive into the captivating world of consumer research and brand management while honing your skills in many types of marketing, including digital marketing, search engine optimization, international marketing, social media marketing and more. You’ll also benefit from the curriculum’s focus on ethics and real-world learning through internships, mentorships and partnerships with local businesses.

Xavier's marketing major was ranked by U.S. News & World Report as the #29 undergraduate marketing major in the nation for 2023. 98 percent of our students, including those in the marketing major, are working, volunteering or in graduate school within six months of graduation (Class of 2021).

Curriculum

The sample course sequence below illustrates class offerings for the Marketing major. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • CORE 100 First-Year Seminar............ 3cr.
  • MATH 140 or 170: Calculus............ 3cr.
  • ENGL 101: English Composition............ 3cr.
  • Second Language Elective............ 3cr.
  • MKTG 300: Principles of Marketing............ 3cr.
  • CORE 101: GOA First Year Experience............ 0cr.
  • BUAD 101: The Business Profession I............ 0cr.

Spring

  • THEO 111: Theological Foundations............ 3cr.
  • Historical Perspectives............ 3cr.
  • Second Language Elective II............ 3cr.
  • BAIS 220: Management of Business Technology............ 3cr.
  • ECON 200: Microeconomics (Social Science)............ 3cr.
  • BUAD 102: The Business Profession I............ 0cr.
  • CORE 102: GOA First Year Experience 102............ 0cr.

Fall

  • PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
  • Creative Perspectives............ 3cr.
  • BAIS 210: Quantitative Methods............ 3cr.
  • ACCT 200: Introductory Financial Accounting............ 3cr.
  • ECON 201: Macroeconomics............ 3cr.
  • BUAD 201: The Business Profession II............ 0cr.

Spring

  • Scientific Perspectives & Lab............ 3cr.
  • Theological Perspectives............ 3cr.
  • ACCT 201: Introductory Managerial Accounting............ 3cr.
  • BAIS 211: Introduction to Business Analytics............ 3cr.
  • MGMT 200: Organizational Management............ 3cr.
  • BUAD 202: The Business Profession II............ 0cr.

Fall

  • PHIL 200: Philosophical Perspectives............ 3cr.
  • MGMT 201: Business & Professional Communication (OC/WRIT flags)............ 3cr.
  • FINC 300: Business Finance (QR flag)............ 3cr.
  • MKTG 370: Consumer Behavior............ 3cr.
  • MKTG Elective............ 3cr.
  • BUAD 301: The Business Profession III............ 0cr.

Spring

  • Humanities Elective............ 3cr.
  • ENGL 205: Literature & Moral Imagination............ 3cr.
  • ECON 300: International Trade & Business Environment............ 3cr.
  • MKTG 302: Market Research............ 3cr.
  • Business Elective or Internship for Credit............ 3cr.
  • BUAD 302: The Business Profession III............ 0cr.

Fall

  • Natural Science Elective and Lab............ 3cr.
  • BLAW 300: Legal Environment (ERS/DCR flags)............ 3cr.
  • MKTG Elective............ 3cr.
  • MKTG Elective............ 3cr.
  • General Elective............ 3cr.
  • BUAD 401: The Business Profession IV............ 0cr.

Spring

  • MKTG 495: Marketing Strategy............ 3cr.
  • MKTG Elective............ 3cr.
  • Business Core Capstone............ 3cr.
  • MGMT 302: Quality & Productivity in Operations............ 3cr.
  • General Elective............ 3cr.
  • BUAD 402: The Business Profession IV............ 0cr.
  • CORE 499: Reflection on the Core Curriculum............ 0cr.

Sample Courses

Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the marketing major at Xavier:

Consumer Behavior (MKTG 370) – Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing, in particular, begins and ends with the consumer – from determining consumer needs to ensuring post-purchase satisfaction. You gain knowledge about consumer psychology and ways of better meeting peoples’ needs.

Marketing Research (MKTG 302) – Marketers need to understand how marketing research is used to make better business decisions, what research methods are appropriate for different types of problems, and how results should be interpreted.

International Marketing (MKTG 320) – The course provides a foundational understanding of international marketing management by investigating the economic, political, technological, competitive and social/cultural factors that impact firms’ managerial marketing mix decisions.

Professional Selling (MKTG 361) – This course introduces students to the dynamics of selling and techniques of persuasive leadership and explores selling as a profession through multiple channels. This course will provide you with an understanding of the processes and techniques involved in sales and sales force management.

Brand Building (MKTG 368) – This course takes a consumer-centric and real world approach to explore how companies create, build and sustain compelling and inspired brands. Students learn how brand strategy and action plans are crafted and developed within successful consumer-led companies.

Digital Marketing & Analytics (MKTG 385) – Students will learn to formulate and enact intelligent data-driven strategies and incorporate fundamental web marketing analytics into existing business practices. Core content will focus on identifying and understanding digital marketing metrics to gauge success of traditional, digital, interactive, and social media marketing efforts.

Principles of Category Management (MKTG 315) – Category Management is a discipline that maximizes the partnership between a retailer and manufacturer. Numerous consumer insight metrics and their use in the sales and marketing processes are examined.

Student Clubs

Xavier Marketing Club

The Xavier Marketing Club is associated with the American Marketing Association. The club seeks to offer marketing majors and other students the opportunity to gain a broader, realistic, more practically oriented exposure to marketing activities. The Marketing Club strives to improve each member's marketability in today's highly competitive job market.

Business Leaders for Tomorrow

Members of this student organization explore business processes firsthand by networking with and learning from various business leaders in Cincinnati and beyond. Events from past years have included trips to Silicon Valley and Chigaco, job shadowing days and guest lecturers.

Women In Business (XWIB)

Preparing and empowering women to be tomorrow’s leaders through professional training, personal development workshops, mentoring and service.

Career Outcomes

98% of Xavier students, including those in the marketing major, are employed, attending grad school, or working in service or volunteer positions within six months of graduation.

Career Opportunities: Brand Ambassador, Digital Marketing Strategist, Marketing Analyst, Marketing Coordinator, Marketing Consultant, Marketing Manager, Marketing and Promotions Manager, Marketing Specialist, Product Marketing Manager, Sales Representative, SEO Specialist 

Top Companies: 84.51°, Cintas, Claritas, Conagra Brands, Directions Research, Fidelity Investments, Fifth Third Bank, Garage Group, IRI Worldwide, Kellogg, Kroger, Nielsen, Numerator, Paycor, PL Marketing. Procter & Gamble, and Research America

All For One

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

The Sedler Family Center for Experiential Learning in Business

Marketing majors pitching an idea to executives in a conference room

The Sedler Family Center for Experiential Learning in Business offers students hands-on experiences and connections in the Cincinnati, Silicon Valley and Portland business communities. The Center offers Entrepreneurial Studies majors the opportunity to collaborate with professors, business people and other business students.


The Sedler Family Center for Experiential Learning in Business

Cincinnati: A City of Opportunity for Marketing Majors

A photo of downtown Cincinnati, Ohio at night. Lights from the buildings reflect on the Ohio river. Many students in the marketing major gain real world experience at internships across the city.

Cincinnati, Ohio features some of the largest companies in the world, which means students in the marketing major have countless opportunities for careers, internships and mentorships at places like Kroger, Procter & Gamble and Fifth Third Bancorp. The city is ranked the #1 Best City for College Graduates (smartasset.com) and the #15 Best Place to Start a Career (WalletHub).


Going to College in Cincinnati

Study Abroad Opportunities for Marketing Majors

Marketing business majors studying abroad in Peru

Marketing majors can study abroad in places like London or the Netherlands, where they can explore the world, build career skills in a foreign country and investigate new cultures. Students gain self-confidence and open themselves up to new ideas — and, it all looks great on a resumé.


Williams College of Business Study Abroad Programs

'We're just crazy busy right now'

Alex Burkhart ('11 BSBA, Marketing and Entrepreneurship) started Prime Prospects LLC, an Amazon delivery service partner company that delivers Amazon packages throughout the Greater Cincinnati region. They've never been busier.

AACSB Accredited Logo

Marketing Major at Xavier University

The Marketing program at Xavier University is a minimum 120-hour degree program that studies the dynamic processes used by individuals and organizations to anticipate and satisfy customers' needs and wants. In today's society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling) and distribution. Students will learn to develop an understanding of the concepts, functions and institutions of marketing; gain an appreciation of consumer orientation; sharpen your abilities to analyze marketing problems and formulate marketing policies; and prepare for strategic marketing challenges and opportunities in a global marketplace.

Xavier University's Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."