Undergraduate Program (BSBA)
Marketing
Whether you're creative, analytical, business-like, a natural salesperson or you just really like to shop, we're in the business of creating sharp, in-demand marketing professionals. Adding our distinctive Jesuit educational and ethical philosophy to the mix gives you a distinctive brand differentiation (you'll learn all about that) that employers can't resist.
Sample Four-Year Marketing Course Sequence
First Year
| First Semester | Semester Hours |
|---|---|
| CORE 100: First Year Seminar | 3 |
| Mathematical Perspective | 3 |
| ENGLISH 101: English Composition | 3 |
| Foreign Language I | 3 |
| MARKETING 300: Principles of Marketing | 3 |
| BUSINESS ADMINISTRATION 101: The Business Profession I | 0 |
| CORE 101: GOA Co-Curriculum Program I | 0 |
| Second Semester | Semester Hours |
|---|---|
| Quantitative Reasoning Elective | 3 |
| THEOLOGY 111: Theological Foundations | 3 |
| Foreign Language II | 3 |
| Historical Perspective | 3 |
| ECONOMICS 200: Microeconomic Principles | 3 |
| INFORMATION SYSTEMS 120: Intro to Business Tech | 1 |
| BUSINESS ADMINISTRATION 102: The Business Profession I | 0 |
| CORE 102: GOA Co-Curriculum Program II | 0 |
This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.
Sophomore
| First Semester | Semester Hours |
|---|---|
| PHILOSOPHY 100: Ethics as Intro to Philosophy | 3 |
| ECONOMICS 201: Macroeconomic Principles | 3 |
| ACCOUNTING 200: Introductory Financial Accounting | 3 |
| STATISTICS 211: Statistics For Business II | 3 |
| MANAGEMENT 301: Managerial Communications | 3 |
| BUSINESS ADMINISTRATION 201: The Business Profession II | 0 |
| Second Semester | Semester Hours |
|---|---|
| Natural Science Elective | 3 |
| STRATEGIC HR MANAGEMENT 200: Human Resources in a Diverse S | 3 |
| ACCOUNTING 201: Introductory Managerial Accounting | 3 |
| MANAGEMENT 300: Managerial Behavior | 3 |
| INFORMATION SYSTEMS 220: Management of Info Tech | 3 |
| BUSINESS ADMINISTRATION 202: The Business Profession II | 0 |
This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.
Junior
| First Semester | Semester Hours |
|---|---|
| PHILOSOPHY 200 | 3 |
| Humanities Elective | 3 |
| FINANCE 300: Business Finance | 3 |
| MARKETING Elective | 3 |
| BUSINESS LAW 300: Legal Environment | 3 |
| BUSINESS ADMINISTRATION 301: The Business Profession III | 0 |
| Second Semester | Semester Hours |
|---|---|
| Theological Perspectives | 3 |
| ENGLISH 205: Literature and Moral Imagination | 3 |
| MARKETING Elective | 3 |
| MARKETING Elective | 3 |
| Business Elective or Internship | 3 |
| BUSINESS ADMINISTRATION 302: The Business Profession III | 0 |
This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.
Senior
| First Semester | Semester Hours |
|---|---|
| Creative Perspective | 3 |
| Scientific Perspective | 3 |
| MARKETING 302: Marketing Research | 3 |
| MARKETING Elective | 3 |
| ECONOMICS 300: International Trade and Business Environment | 3 |
| BUSINESS ADMINISTRATION 401: The Business Profession IV | 0 |
| Second Semester | Semester Hours |
|---|---|
| MANAGEMENT 302: Quality and Product in Operation | 3 |
| MARKETING 495: Marketing Planning & Analysis | 3 |
| Writing Intensive Elective | 3 |
| General Elective | 3 |
| General Elective | 3 |
| CORE 499 | 0 |
| BUSINESS ADMINISTRATION 402: The Business Profession IV | 0 |
This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.
Sample Courses
Xavier is known for providing an education that’s both challenging and personal. Here are some courses that are part of the Marketing major at Xavier:
Principles of Category Management (MKTG 315) - Category Management is a discipline that maximizes the partnership between a retailer and manufacturer. Numerous consumer insights metrics and their use in the sales and marketing processes are examined. We apply core Category Management principles supported by Nielsen Co. applications to manage a retail category and present recommendations to clients.
International Marketing (MKTG 320) - Conditions peculiar to international marketing of goods and services and their effects on marketing strategy.
Consumer Behavior (MKTG 370) - Marketing strategy implications of consumer behavior. Provides a basic understanding of the major concepts and theories in consumer decision making and behavior. Considers psychology and other social sciences as they contribute to the understanding of these notions.
Digital Marketing and Analytics (MKTG 385) - Digital Marketing and Analytics teaches students how to incorporate digital marketing tools such as social media, video and mobile marketing, search engine optimization, and online advertising into a company's digital marketing strategy. This course also provides students with the opportunity to evaluate, interpret, and integrate digital marketing data in order to discover new insights about customers, products, and the firm. Through discussion of applied business examples and hands-on projects, students will learn how to use digital marketing tools to affect positive outcomes in business.
99% of Xavier Marketing Majors are employed, attending grad school or working in service or volunteer positions within six months of graduation.
99%
of Xavier Marketing Majors are employed, attending grad school or working in service or volunteer positions within six months of graduation.
STAND OUT THAT'S THE XAVIER DIFFERENCE.
Get Experience
World-class companies constantly come to us looking for interns of every stripe. And considering that greater Cincinnati is headquarters to nine Fortune 500 companies (that includes marketer-to-the-world Procter & Gamble), five Fortune 1,000 companies and more than 450 foreign-owned firms–it's also a great place to launch a career.
join the Club
The Xavier University Marketing Club interacts with professionals in all areas of marketing. Guest speakers impart their insights on the latest developments in marketing and career opportunities. You'll also connect with professional members in the local, regional and national chapters of the American Marketing Association.
Meet Your Mentor
Every marketing major will benefit from the mentoring of leading executives and career professionals. The result is an experience that a classroom or lecture alone can't provide–real-life personal and professional growth throughout your Xavier experience.
Xavier by the numbers
21
AVERAGE SIZE OF CLASSES
98%
SUCCESS RATE
$50,000
AVERAGE STARTING SALARY FOR BUSINESS GRADUATES
75,000+
XAVIER GRADUATES ACROSS THE GLOBE
Learning outside the classroom
At Xavier, a great education comes with a supportive campus and a city full of opportunity. All students have access to a professional, executive mentor through our nationally known Mentor Program.
The Xavier Experience. There's Nothing Like It.
Play Video
Ask a Musketeer: Terrence Ferguson, XU '17
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Alexis is a sophomore marketing major from Cleveland, OH.
Video Interview with Tom Hayes, Dean of the Williams College of Business
Williams College of Business Dean Tom Hayes spoke with the Cincinnati Business Courier about his first semester as dean, how he connects his students to Cincinnati's thriving business community and his goals for the future of the college.
Careers After Xavier
Graduates go on to work at top companies like
Xavier is in the heart of Cincinnati
Los Angeles, New York or Chicago
Williams College of Business
AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.