Sport Management

Undergraduate | Bachelor of Science
Undergraduate
Bachelor of Science
Overview
Xavier's location in Cincinnati, Ohio centers students in the middle of a vibrant sports community— and what goes on behind the scenes is just as exciting as what happens on the field.
Our sport management major equips you with the skills to lead and manage sports organizations. From budgeting to staffing, you'll gain hands-on experience through internships with top teams like the Cincinnati Reds and FC Cincinnati. Choose from courses in communications, economics, finance, law, marketing and exercise science to tailor your degree to your career goals.
Curriculum

Fall

  • SPMG 110 - Intro to Sport Management ............ 3cr.
  • Mathematical Perspectives Elective ............ 3cr.
  • THEO 111 - Theological Foundations or CORE 100 - First Year Seminar............ 3cr.
  • PHIL 100 - Introduction to Ethics ............ 3cr.
  • second language I ............ 3cr.
  • CORE 101: GOA Co-curriculum Program I ............ 3cr.

Spring

  • SPMG 195 - History of American Sport ............ 3cr.
  • COMM 101 - Oral Communications ............ 3cr.
  • THEO 111 - Theological Foundations or Core 100 - First Year Sminar............ 3cr.
  • ENGL 101 – English Composition or ENGL 105 - Rhetoric............ 3cr.
  • second language II ............ 3cr.
  • CORE 102: GOA Co-Curriculum Program II ............ 0cr.

Fall

  • SPMG 132 - Sociology of Sport ............ 3cr.
  • ECON 200 - Microeconomic Principles............ 3cr.
  • Historical Perspectives Elective ............ 3cr.
  • Scientific Perspectives Elective ............ 3cr.
  • PHIL 200 - Philosophical Perspectives............ 3cr.
  • second language III (201, if needed)............ 3cr.

Spring

  • ECON 201 - Macroeconomic Principles ............ 3cr.
  • Natural Science Elective ............ 3cr.
  • Theological Perspective Elective ............ 3cr.
  • MGMT 200 - Organizational Management ............ 3cr.
  • MATH 116 - Elementary Statistics or MATH 156 - General Statistics............ 3cr.

Fall

  • SPMG 322 - Facility and Event Management ............ 3cr.
  • COMM 207 - Interpersonal Communication ............ 3cr.
  • SPMG 410 - Sport Ethics ............ 3cr.
  • MKTG 300 - Principles of Marketing ............ 3cr.
  • BAIS 220 - Management of Information Technology............ 3cr.

Spring

  • SPMG 310 - Intro to Sport Marketing ............ 3cr.
  • Communication Arts Elective ............ 3cr.
  • ENGL 205 - Literature & Moral Imagination............ 3cr.
  • Humanities Elective ............ 3cr.
  • ACCT 200 - Intro to Financial Accounting ............ 3cr.

Fall

  • SPMG 348 Legal & Ethical Issues in Sport ............ 3cr.
  • BLAW 300 - Legal Environment ............ 3cr.
  • Sport Management Elective ............ 3cr.
  • Creative Perspective Elective............ 3cr.
  • Communication Arts Elective............ 3cr.

Spring

  • SPMG - 495 - Internship in SPMG............ 9cr.
  • Sport Management Elective ............ 3cr.
  • Sport Management Elective ............ 3cr.
  • Core 499 - Core Capstone............ 0cr.
Outcomes
98% of Xavier students, including those in the sport management major, are employed, in graduate school or working in volunteer or service positions within six months of graduating (Class of 2023).

Recent graduates are employed in intercollegiate athletics, specialized sport management and marketing firms, high school athletic administration and commercial sport, as well as with traditional businesses.

Recent Employers

Cincinnati Reds, Buffalo Bill, Cincinnati Bengals, Major League Soccer, Cincinnati Recreation Commission, Indianapolis Colts, Total Quality Logistics, Milwaukee Bucks, FC Cincinnati and Flying Pig Marathon

Sample Courses

Facility and Event Management (SPMG 322)

Planning and managing athletic, physical education, recreation and other sport facilities. Basic concerns in developing and organizing events in sports areas.

History of American Sport (SPMG 195)

The course provides an overview of the history, as well as the social, political, cultural, technological and economic trends that have shaped the sport industry in the United States. Particular emphasis is placed on the period from 1800 to the present.

Sociology of Sport (SPMG 132)

Impact of sport on society. The social structures. The integration of sport with other social institutions.

Legal and Ethical Issues in Sport (SPMG 348)

Basic legal principles affecting the management of physical activity and sports programs. Liability, negligence and risk assessment.

Sport Marketing (SPMG 310)

Course explores marketing plans, current trends, sponsorships, event fundraising, public relations, promotions using the marketing mix applied to the sport industry.

Sport Ethics (SPMG 410)

Course is designed to provide an examination and discussion of ethical, managerial, and moral issues related to individuals who work and participate in the area of sport and physical activity.

Student Initiatives

Annual Sport Management Symposium and Career Fair

Students will participate in an annual symposium focusing on professional development and networking opportunities as well as a sport-specific career and internship fair

Conference Case Study and Undergraduate Research Competitions

Students will have the opportunity to attend and participate in conference case study and undergraduate research competitions

Faculty-led Study Abroad

Students will have the opportunity to participate in a faculty-led study abroad trip. Past locations have included Australia, Belgium, France, and England.

Student Clubs

  • Sports Business Club: Club members meet throughout the academic year to hear guest speakers from the sports industry, attend facility tours and networking socials, and more. Each year, the club plans a trip to a city in the region to explore the sport organizations in that area. Past trips include Cleveland and Indianapolis with future trips planned to Chicago, Louisville, and more.
  • Women in Sport: Women in Sport is a chapter of the Sport Business Club. Members participate in guest speaking presentations, networking socials, watch parties, and additional activities supporting women in the sport industry and beyond.
98%
Student Success Rate
600+
hours of internship experience

Program Features

Mentorships that shape your future

You'll work with professional teams, collegiate athletic departments, event management companies and more, gaining invaluable skills before you even graduate.

Located in a city of opportunity

Cincinnati is home to professional sports franchises (NFL, MLB, MLS), NCAA Division I athletics, and numerous sports-related businesses. This provides unparalleled opportunities for internships, networking, and eventual employment.

Learn from expert faculty

Learn from experts who have lived and breathed the sports industry. Our faculty bring a wealth of professional experience and academic knowledge to the classroom, offering mentorship and real-world insights.

State-of-the-art learning facilities

Xavier’s sport management major is housed in the state-of-the-art Health United Building (HUB), a space designed to combine academic programs with a modern recreational center and student wellness services.

Alumni Making an Impact

Ryan May
Lucas Oil Stadium Field Manager

Before he was organizing national sporting events and working with athletes like Peyton Manning – Ryan May was wanting to learn everything he could at Xavier.

Issac Fiely
Assistant Director of Creative Content, Xavier Basketball

Isaac Fiely is the official content creator for Xavier Basketball and has been working with Xavier on sports content since his freshman year.

Paul Fritschner
Play-By-Play Broadcaster

Read about Fritschner’s Xavier experience and how he positioned himself for success in a competitive professional landscape.

Faces of Xavier
Laura Congiunti (Sport Management)

Hear what sport management major Laura Congiunti loves most about Cincinnati, the Xavier community and the sport management program.

Dominique Kropp, PhD
Faculty Spotlight

Learn how Dr. Dominique Kropp is shaping the next generation of sports professionals through engaging teaching methods and a focus on student success.

FAQ

Do you have questions about the sport management major? Our FAQ section covers everything from career paths to skills and more.

A sport management degree opens doors to a dynamic and exciting range of career opportunities. With a strong foundation in marketing, management and finance, graduates can pursue roles in various sectors of the sports industry.

  • Sports Agent: Represents athletes and negotiates contracts.
  • Athletic Director: Oversees an athletic department's operations.
  • Sports Marketing Manager: Develops and executes marketing campaigns for sports teams or brands.
  • Event Coordinator: Plans and manages sporting events.
  • Sports Public Relations Specialist: Manages media relations and crisis communication.
  • Sports Finance Manager: Handles financial aspects of sports organizations.
  • Sports Facility Manager: Oversees the operations of sports venues.
  • Sports Agent: Represents athletes and negotiates contracts.
  • Sports Broadcast Producer: Creates content for sports television or radio.
  • Sports Analyst: Provides expert commentary on sports events.
  • Sports Lawyer: Provides legal counsel to sports organizations and athletes.
  • Sports Information Director: Manages media relations for a college or university athletic department.
  • Sports Development Officer: Raises funds for sports programs.
  • Sports Merchandise Manager: Oversees the development and sale of sports merchandise.
  • Sports Technology Specialist: Develops and implements technology solutions for the sports industry.

Sport marketing focuses on promoting and selling sports products and services. It involves creating strategies to attract and retain fans, building brand awareness, and generating revenue. If you're interested in advertising, promotions, sponsorships, and fan engagement, sport marketing might be the right fit. 

Sport management is broader, encompassing the overall operations of sports organizations. It includes areas like finance, human resources, facility management, and event planning. If you're drawn to the business side of sports, such as managing budgets, staffing teams, or overseeing facilities, sport management could be your path.

Essentially, sport marketing is a subset of sport management. Both programs at Xavier University provide a strong foundation in the sports industry, but they offer different areas of specialization and career paths.

Students who are majoring in sport management at Xavier can choose a concentration in communications, economics, finance, field experience, law, marketing and exercise science.

 

Yes. The University Scholars Honors Program offers incoming students a more challenging curriculum and close support from professors while completing their undergraduate degree. Acceptance into the program is highly selective and includes a $2000 travel grant. 

Sport Management Program at Xavier University

Graduates of Xavier University's Sport Management program work in a variety of sport or sport-related settings. While many graduates go on to work with professional sports teams, many work in other exciting settings. Recent graduates are employed in intercollegiate athletics, specialized sport management and marketing firms, in high school athletic administration, in commercial sport, as well as with traditional businesses.

Xavier University's College of Professional Sciences prepares undergraduate and graduate students intellectually, morally and spiritually for careers and professions of service. CPS challenges students to strive for academic excellence and life-long learning through promoting collaboration and community partnerships, and incorporating research, scholarship and innovation.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."