Advertising

Undergraduate | Bachelor of Arts
Undergraduate
Bachelor of Arts
Overview
The Bachelor of Arts (BA) in Advertising program is no longer accepting new students.
We encourage you to explore our other exciting academic programs.
Curriculum

Fall

  • Core 101 - GOA............ 0cr.
  • Comm 101 (OC Flag) or Comm 123............ 3cr.
  • English Composition or Rhetoric............ 3cr.
  • Second Language Elective ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Math 105 (Math a placement level) or Math 116 (Math Perspectives) ............ 3cr.

Spring

  • Core 102 - GOA............ 0cr.
  • Comm 101 (OC Flag) or Comm 123............ 3cr.
  • Historical Perspectives............ 3cr.
  • Second Language Elective ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Phil 100 Ethics as Introduction to Philosophy ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Creative Perspectives ............ 3cr.
  • Phil 200 Philosophical Perspectives ............ 3cr.
  • Social Science elective ............ 3cr.
  • Quantitative Reasoning Flag ............ 3cr.

Spring

  • Comm 206 (Writing Flag) ............ 3cr.
  • Eng 205 Literature and the Moral Imagination ............ 3cr.
  • Theology Perspectives (THEO 200+) ............ 3cr.
  • Scientific Perspectives ............ 3cr.
  • Natural Science elective ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • Solidarity and Kinship Flag (COMM 323, 324 or other) ............ 3cr.
  • E/R & Focus Flag (COMM 477) ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communications Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • Humanities Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Fall

  • Communications Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communications Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
98%
Student Success Rate
11:1
Student to Faculty Ratio

Program Features

Craft case studies for local companies

Create original advertising campaigns for real clients.

Internships that build your resume

Fuel your advertising career with unmatched internship opportunities.

Kickstart your career in Cincinnati, Ohio

Cincinnati, Ohio is home to a thriving advertising industry.

Courses taught in the Jesuit tradition

Learn to use advertising as a tool for positive change.

Faculty Spotlight
Wendy Maxian, Ph.D

Maxian’s research highlights how people connect with the media they consume. She studies media psychology, particularly the emotional ties individuals have to content.

News and Stories
Read the latest

Our department blog is your go-to source for the latest trends, student spotlights and faculty insights from Xavier's Communication Studies program.

Advertising Program at Xavier University

Advertising is an academic major in which students learn to connect marketers to consumers through creative and strategic campaigns. The Bachelor of Arts in Advertising is a four-year program designed to not only teach students what it takes to be an advertising professional, but also how to apply the skills and principles they learn. Students explore all facets of the industry, including fundamentals of advertising, media planning, research and management.

Xavier University’s College of Arts and Sciences challenges students to develop an integrated understanding of humanity, the world, and God by pursuing the questions raised in Xavier's core and departmental curricula. The College of Arts and Sciences is the oldest and largest college at Xavier University. The college provides an excellent liberal arts education in the Jesuit tradition that prepares students for careers, professional or graduate school, and life in a global society.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."