Undergraduate Program (BS)

Sport Marketing

One of the fastest-growing career fields in the country involves the advertising and promotion of sports, and Xavier's location in Cincinnati centers you in the middle of a vibrant, sports-crazy community. Whether it's Reds, Bengals, college basketball or the Friday-night lights of high school football you crave, our sport marketing studies faculty have the connections that can open doors for you into the world of sports marketing.

Sample Four-Year Sport Marketing Course Sequence

First Year

First Semester Semester Hours
SPORT MANAGEMENT 110 - Intro to Sport Management 3
Mathematical Perspectives Elective 3
CORE 100 - First Year Seminar 3
PHILOSOPHY 100 - Introduction to Ethics 3
Foreign Language I 0
CORE 101: GOA Co-curriculum Program I 0
Second Semester Semester Hours
SPORT MANAGEMENT 195 - History of American Sport 3
COMMUNICATIONS 101 - Oral Communications 3
THEOLOGY 111 3
Foreign Language II 3
CORE 102: GOA Co-curriculum Program II 0

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Sophomore

First Semester Semester Hours
SPORT MANAGEMENT 132 - Sociology of Sport 3
Social Science Elective (ECON 200 or Higher) 3
Historical Perspectives Elective 3
Scientific Perspectives Elective 3
Philosophical Perspectives Elective (PHIL 200 or Higher) 3
Second Semester Semester Hours
ECON 201 - Macroeconomic Principles 3
Sport management Elective 3
Nat. Sci. Elective 3
Theological Perspectives Elective 3
Creative Perspectives Elective 3

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Junior

First Semester Semester Hours
SPORT MANAGEMENT 322 - Facility and Event Management 3
COMMUNICATIONS 207 - Interpersonal Communication 3
SPORT MANAGEMENT 410 - Sport Ethics 3
ENGLISH 205 - Literature and the Moral Imagination 3
MARKETING 300 - Principles of Marketing 3
INFORMATION SYSTEMS 120 - Intro to Business Tech 3
Second Semester Semester Hours
SPORT MANAGEMENT 310 - Intro to Sport Marketing 3
Communication Arts Elective 3
INFORMATION SYSTEMS 220 - Managing Info Technology 3
Humanities Elective 3
ACCOUNTING 200 - Intro to Financial Accounting 3
Sports Marketing Elective 3

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Senior

First Semester Semester Hours
SPORT MANAGEMENT 348 Legal & Ethical Issues in Sport 3
BUSINESS LAW 300 - Legal Environment 3
Sport Management Elective 3
MANAGEMENT 300 - Managerial Behavior 3
General elective 3
Sports Marketing Elective 3
Second Semester Semester Hours
SPORT MANAGEMENT - 495 3
Sport Management Elective 3
General elective 3
General elective 3
General elective 3

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

MBA

First Semester Semester Hours
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Second Semester Semester Hours
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This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Sample Courses

Xavier is known for providing an education that’s both challenging and personal. Here are some courses that are part of the Sport Marketing major at Xavier:

Facility and Event Management (SPMG 322) - Planning and managing athletic, physical education, recreation and other sport facilities. Basic concerns in developing and organizing events in sports areas.

History of American Sport (SPMG 195) - The course provides an overview of the history, as well as the social, political, cultural, technological and economic trends that have shaped the sport industry in the United States. Particular emphasis is placed on the period from 1800 to the present.

Sociology of Sport (SPMG 132) - Impact of sport on society. The social structures. The integration of sport with other social institutions.

Legal and Ethical Issues in Sport (SPMG 348) - Basic legal principles affecting the management of physical activity and sports programs. Liability, negligence and risk assessment.

ALL STUDENTS intern with a local sport organization, which can include a major regional sports team like the Cincinnati Reds or Detroit Pistons.

ALL STUDENTS

intern with a local sport organization, which can include a major regional sports team like the Cincinnati Reds or Detroit Pistons.

STAND OUT THAT'S THE XAVIER DIFFERENCE

SPORTS IN CINCINNATI

Focus on organizing, budgeting, leading and evaluating real organizations involved in the business of sports, like the Cincinnati Reds or our very own Musketeers.

ETHICS AWARENESS

Learn about basic legal and ethical principles affecting physical activity and sports programs including liability, negligence and risk assessment.

HANDS-ON EXPERIENCE

Cincinnati's Flying Pig Marathon was recently named one of the top 20 international marathons by Runner’s World magazine. Help manage the event each May with other sports management students.

Xavier by the numbers

98%

PLACEMENT RATE

18

DIVISION I SPORTS TEAMS AT XAVIER

65,000+

XAVIER GRADUATES ACROSS THE GLOBE

20

AVERAGE SIZE OF CLASSES

The Xavier Experience. There's Nothing Like It.

The Xavier Experience. There's Nothing Like It.

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