Advertising

Program Features

The study of advertising is all about how businesses create meaningful connections with audiences. Students in this program learn to analyze, brainstorm, write and design captivating ads and ad campaigns while gaining experience through interning at local and national agencies. Students explore all facets of the advertising industry, from principles of advertising to media planning and research. They graduate ready for meaningful, creative careers in advertising.

Curriculum

The sample course sequence below illustrates class offerings for the Advertising major. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • Core 101 - GOA............ 0cr.
  • Comm 101 (OC Flag) or Comm 123............ 3cr.
  • English Composition or Rhetoric............ 3cr.
  • Foreign Language elective ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Math 105 (Math a placement level) or Math 116 (Math Perspectives) ............ 3cr.

Spring

  • Core 102 - GOA............ 0cr.
  • Comm 101 (OC Flag) or Comm 123............ 3cr.
  • Historical Perspectives............ 3cr.
  • Foreign Language elective ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Phil 100 Ethics as Introduction to Philosophy ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Creative Perspectives ............ 3cr.
  • Phil 200 Philosophical Perspectives ............ 3cr.
  • Social Science elective ............ 3cr.
  • Quantitative Reasoning Flag ............ 3cr.

Spring

  • Comm 206 (Writing Flag) ............ 3cr.
  • Eng 205 Literature and the Moral Imagination ............ 3cr.
  • Theology Perspectives (THEO 200+) ............ 3cr.
  • Scientific Perspectives ............ 3cr.
  • Natural Science elective ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • Diversity Flag (COMM 323, 324 or other) ............ 3cr.
  • E/R & Focus Flag (COMM 477) ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communications Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • Humanities Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Fall

  • Communications Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communications Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Sample Courses

Elements of Copy and Design (COMM 237) - Lay the foundation for upper-division classes by learning creative strategy, visual communication, and persuasive writing while developing ads for several media.

Media Strategies in Advertising (COMM 332) - A study of the characteristics of the various communication media and the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.

Creative Strategies in Advertising (COMM 430) - A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing and evaluating advertising strategy.

Senior Seminar (COMM 439) - Integrate concepts and experiences throughout the Advertising major and liberal arts core to create an original advertising campaign for a real-world client with deliverables that are suitable for student portfolios.

Clubs

The Advertising Club

The Advertising club, part of the nationally renowned American Advertising Federation (AAF), specializes in uniting creativity and advertising within the Xavier Community.

Public Relations Student Society of America (PRSSA).

The Public Relations Student Society of America (PRSSA) is a national, student-managed organization offering a campus program of speakers, skill-building activities and social events.

All Xavier Clubs

Outcomes

91% of students from Xavier's Communications programs, including Advertising, are working, volunteering or in graduate school within six months of graduating.

Top Jobs: Communications Specialist, Content Coordinator, Freelance Graphic Designer, Marketing Coordinator, Public Relations Manager, Social Media Marketing Assistant

Top Companies: American Airlines, Edelman, Maxim Healthcare Services, Kansas City Chiefs, GE Aviation, News America Marketing

Explore Xavier Alumni Outcomes

All for one

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

Community Engagement

Community-engaged teaching is a cornerstone of a Xavier education. In these classes, students work on communications projects with local nonprofits or small businesses.


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Digital Focus

Students learn how to be leaders in digital communication practices. They explore digital culture and online communities, while also creating their own digital media, like personal websites, videos, blogs, and gifs.


Internship Opportunities

Available internships consistently outnumber communications students. Students intern at Kroger, Procter & Gamble and Macy's and at local and international nonprofits and ad agencies.


Career Development

Ask a Musketeer: Emily Linginfelter (Public Relations, Advertising, Digital Media, '17)

Advice for making the most of four years at Xavier.

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Advertising Major at Xavier University

Advertising is an academic major in which students learn to connect marketers to consumers through creative and strategic campaigns. The Bachelor of Arts in Advertising is a four-year program designed to not only teach students what it takes to be an advertising professional, but also how to apply the skills and principles they learn. Explore all facets of the industry, including fundamentals of advertising, media planning, research and management.

Xavier University’s College of Arts and Sciences challenges students to develop an integrated understanding of humanity, the world, and God by pursuing the questions raised in Xavier's core and departmental curricula. The College of Arts and Sciences is the oldest and largest college at Xavier University. The college provides an excellent liberal arts education in the Jesuit tradition that prepares students for careers, professional or graduate school, and life in a global society.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."