Undergraduate Program (BA)

Advertising

Dive into the world of creative brainstorming, digital media and market research while being a socially responsible, ethical advertiser. Learn how to write and design captivating advertisements and work side-by-side with community partners to produce campaigns that have real-world implications.

Sample Four-Year Advertising Course Sequence

First Year

First Semester Semester Hours
Core 101 - GOA 0
Comm 101 (OC Flag) or Comm 123 3
English Composition or Rhetoric 3
Foreign Language elective 3
Core 100 First-Year Seminar or Theo 111 Theological Foundations 3
Math 105 (Math a placement level) or Math 116 (Math Perspectives) 3
Second Semester Semester Hours
Core 102 - GOA 0
Comm 101 (OC Flag) or Comm 123 3
Historical Perspectives 3
Foreign Language elective 3
Core 100 First-Year Seminar or Theo 111 Theological Foundations 3
Phil 100 Ethics as Introduction to Philosophy 3

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Sophomore

First Semester Semester Hours
Communication Arts Course 3
Creative Perspectives 3
Phil 200 Philosophical Perspectives 3
Social Science elective 3
Quantitative Reasoning Flag 3
Second Semester Semester Hours
Comm 206 (Writing Flag) 3
Eng 205 Literature and the Moral Imagination 3
Theology Perspectives (THEO 200+) 3
Scientific Perspectives 3
Natural Science elective 3

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Junior

First Semester Semester Hours
Communication Arts Course 3
Communications Arts Course 3
Diversity Flag (COMM 323, 324 or other) 3
E/R & Focus Flag (COMM 477) 3
General Elective 3
Second Semester Semester Hours
Communications Arts Course 3
Communications Arts Course 3
Humanities Elective 3
General Elective 3
General Elective 3

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Senior

First Semester Semester Hours
Communications Arts Course 3
Communications Arts Course 3
General Elective 3
General Elective 3
General Elective 3
Second Semester Semester Hours
Communications Arts Course 3
General Elective 3
General Elective 3
General Elective 3
General Elective 3

This is a sample course sequence to illustrate class offerings for this major.
Consult the official Xavier University catalog for detailed registration and advising information.

Sample Courses

Xavier is known for providing an education that’s both challenging and personal. Here are some courses that are part of the Advertising major at Xavier:

Elements of Copy and Design (COMM 237) - Lay the foundation for upper division classes by learning creative strategy, visual communication, and persuasive writing while developing ads for several media.

Media Strategies in Advertising (COMM 332) - A study of the characteristics of the various communication media and the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.

Creative Strategies in Advertising (COMM 430) - A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing and evaluating advertising strategy.

Senior Seminar (COMM 439) - Integrate concepts and experiences throughout the Advertising major and liberal arts core to create an original advertising campaign for a real-world client with deliverables that are suitable for student portfolios.

100% of Xavier graduates are employed, enrolled in a full-time graduate program or volunteering within six months of graduation.

100%

of Xavier graduates are employed, enrolled in a full-time graduate program or volunteering within six months of graduation.

STAND OUT THAT'S THE XAVIER DIFFERENCE

DIGITAL MEDIA

At Xavier, you won't just learn about the latest trends in digital media—you will learn how to be a leader in digital media, setting your own trends and creating change online. You'll learn about digital culture and online communities, while also creating your own digital media, like videos, blogs, and gifs.

INTERNSHIPS

At Xavier, you don't have to wait until you graduate to get work experience. Our internship program helps get you connected with top employers right away. In fact, we often have more available internships than interns! By doing an internship for academic credit, you connect your academic classes with the kind of work you'll be doing after graduation.

PROFESSIONAL EXPERIENCE

Students intern in places like Kroger, Procter & Gamble and Macy's, connecting with marketing professionals from Cincinnati's 10 Fortune 500 companies. Not only will you gain real-world experience, you'll also make a difference for real clients by leading creative strategies, media strategies and advertising campaigns.

Xavier by the numbers

65+

XAVIER GRADUATES ACROSS THE GLOBE

20

AVERAGE SIZE OF CLASSES

98%

PLACEMENT RATE

ALL

STUDENTS HAVE ACCESS TO A MENTOR

The Xavier Experience. There's Nothing Like It.

The Xavier Experience. There's Nothing Like It.

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Careers After Xavier

Graduates go on to work at top companies like

Proctor & Gamble ESPN Fifth Third Bank NCAA Macy's Inc. Disney

Xavier is in the heart of Cincinnati

Cincinnati More Fortune 500 companies per capita than
Los Angeles, New York or Chicago
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