Digital and Strategic Communication
Bachelor of Arts
Fall
- CORE 101: Transition to Xavier............ 0cr.
- CORE 100: First Year Seminar or THEO 111: Theological Foundations............ 3cr.
- COMM 101: Oral Communication or COMM 123: Intro to Comm and Media............ 3cr.
- PHIL 100: Ethics as Intro to Philosophy............ 3cr.
- Second Language Elective............ 3cr.
- ENGL 101: English Composition or ENGL 115: Rhetoric............ 3cr.
Spring
- CORE 102: Beyond Your First Year............ 0cr.
- CORE 100: First Year Seminar or THEO 111: Theological Foundations............ 3cr.
- COMM 101: Oral Communication or COMM 123: Intro to Comm and Media............ 3cr.
- MATH 105: Fundamentals of Math or MATH 116: Elementary Statistics............ 3cr.
- Second Language Elective............ 3cr.
- Historical Perspectives............ 3cr.
Fall
- COMM 206: Writing for the Media............ 3cr.
- ENGL 205: Literature and Moral Imagination............ 3cr.
- PHIL 200: Philosophical Perspectives............ 3cr.
- Creative Perspectives............ 3cr.
- Social Science Elective............ 3cr.
Spring
- COMM 235: Digital Design............ 3cr.
- First COMM Specialization Course (270 or 221) or MATH 116............ 3cr.
- Theology Perspectives............ 3cr.
- Scientific Perspective............ 3cr.
- Humanities Elective............ 3cr.
Fall
- COMM 329: Audience Survey and Research............ 3cr.
- First or second COMM Specialization Course............ 3cr.
- Diversity Flag Elective............ 3cr.
- Natural Science Elective............ 3cr.
- General Elective............ 3cr.
Spring
- COMM Production Elective............ 3cr.
- Second or third COMM Specialization Course............ 3cr.
- General Elective............ 3cr.
- General Elective............ 3cr.
- General Elective............ 3cr.
Fall
- COMM 477: Strat Comm Ethics Society............ 3cr.
- Third COMM Specialization Course or General Elective............ 3cr.
- COMM Special Topics Elective............ 3cr.
- General Elective............ 3cr.
- General Elective............ 3cr.
Spring
- COMM 449............ 3cr.
- General Elective............ 3cr.
- General Elective............ 3cr.
- General Elective............ 3cr.
- General Elective............ 3cr.
Exciting Career Opportunities
Communications Specialist, Content Coordinator, Marketing Coordinator, Public Relations Manager, Recruiter, Social Media Marketing Assistant
Recent Alumni Employers
Disney, Procter & Gamble, ESPN, Fifth Third Bank, NCAA, Macy's, Amazon, Four Entertainment Group, Total Quality Logistics, Mercy Health, ABC
Writing for the Media (COMM 206)
Learn to craft compelling messages for various media platforms, including traditional print, broadcast and digital channels. This introductory workshop focuses on developing journalistic, news-style and feature writing skills, alongside styles used in advertising and public relations.
Digital Design (COMM 235)
Gain essential hands-on training in Adobe Photoshop software. This course provides you with the foundational knowledge to begin creating stunning digital designs.
Audience Survey & Research (COMM 329)
This course provides a comprehensive overview of how to gather, analyze and apply audience-related information to build successful campaigns. You'll learn about research design, sampling, data collection and statistical analysis, with a focus on quantitative and qualitative methods common in communication, including broadcast ratings and syndicated research.
Strategic Communication Ethics & Society (COMM 477)
Explore the crucial ethical and legal principles that guide responsible strategic communication practices in American society. This comprehensive course examines the professional responsibilities and societal impact of communication professionals.
The Advertising Club
The Advertising club, part of the nationally renowned American Advertising Federation (AAF), specializes in uniting creativity and advertising within the Xavier Community.
Film & Television Club
Members in this club produce a weekly news broadcast including a sports segment, with the entire show being produced by students.
Xavier Marketing Club
The Xavier Marketing Club is associated with the American Marketing Association. The club offers students the opportunity to gain a broader, realistic, more practically oriented exposure to marketing activities. The Marketing Club strives to improve each member's marketability in today's highly competitive job market.
Public Relations Student Society of America
This club focuses on career building skills such as networking, personal branding, campaign planning, fundraising, event planning, mentoring, and strategic community outreach.
Program Features
Tailor your degree to your specific career aspirations with our three concentrations: Advertising, Digital Media and Public Relations.
Every project requires you to conduct secondary and often primary research, ensuring your messages are informed, strategic and impactful.
Build a robust portfolio through experiential learning, applying communication theory to create effective digital and offline media for real community partners.
Our curriculum rigorously integrates ethical frameworks, challenging you to consider the moral implications of communication in every decision you make.
Hear what communications major Emily Meyer loves most about campus life and Xavier's location in Cincinnati, Ohio.
Paul Fritschner is the host, producer and content creator for 1831 Media Network. Hear his advice on maximizing the incredible experiences Xavier has to offer.
Digital and Strategic Communication Program at Xavier University
In today's fast-paced, digital-first world, effective communication is more critical than ever. Xavier University's Bachelor of Arts in Digital and Strategic Communication is designed to prepare you for a rewarding career where you can truly make a difference. This innovative program combines comprehensive communication theory with essential practical skills, giving you the competitive edge needed for success. Whether your passion lies in shaping brands, crafting compelling digital content or building meaningful relationships, our program provides the foundation you need.
Xavier University’s College of Arts and Sciences challenges students to develop an integrated understanding of humanity, the world, and God by pursuing the questions raised in Xavier's core and departmental curricula. The College of Arts and Sciences is the oldest and largest college at Xavier University. The college provides an excellent liberal arts education in the Jesuit tradition that prepares students for careers, professional or graduate school, and life in a global society.
Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."