Marketing Program

Experiential Learning

The majority of marketing classes partner with local, national or international companies to reinforce topics learned throughout the semester. Students have the opportunity to present to clients and ask business professionals questions about the marketing field. In addition, we offer a trip designed specifically for marketing majors that exposes them to the world of business in a different region of the United States.  

Recent Client Projects for Classes

Partnership: Bibibop

Project: Create promotional campaigns to attract first-time patrons to eight locations nationwide.

Partnership: Cincinnati Reds

Project: Collect research on ways to understand & improve the family experience at Cincinnati Reds games.

Partnership: FC Cincinnati

Project: Develop and implement sales strategies to sell single game tickets.

Partnership: Graeter's Ice Cream

Project: Develop new ice cream flavors consistent with high-quality brand image & process (Carmel Macchiato added to menu).

Partnership: Kellogg's

Project: Conduct research on gaming and snacking trends to develop recommendations for consumer markets, partnerships, & promotions.

Partnership: Kroger

Project: Develop data-driven marketing recommendations for new retail initiatives and consumer segments.

Partnership: LaRosa's

Project: Conduct research on customer satisfaction with distribution channels and products.

Partnership: Perfetti Van Melle

Project: Conduct research on non-chocolate confectionery category to develop recommendations for new products and promotions for Airheads Candy.

Partnership: Sazerac

Project: Develop new brand position, creative campaign, & launch marketing plan for Gen Z consumer target in the Spirits category.

Partnership: Tide

Project: Develop new corporate social responsibility campaigns.

Partnership: Total Quality Logistics (TQL)

Project: Conduct research on work trends & Gen Z to develop recommendations for recruiting and retaining Gen Z employees post-pandemic.

Partnership: True Shea

Project: Identify and develop recommendations to target new consumer markets.

 Photo of a Professor giving a Lecture