Marketing Program

Program Overview

Marketing Curriculum

Marketing majors are required to take 12 credit hours of electives in addition to 12 credit hours of foundations. 

Required Courses

MKTG 300: Principles of Marketing
MKTG 302: Marketing Research
MKTG 370: Consumer Behavior


MKTG 495: Marketing Planning & Analysis


MKTG 310: Business Marketing Management
MKTG 315: Principles of Category Management 
MKTG 320: International Marketing
MKTG 325: Marketing Services
MKTG 329: Data Mining 
MKTG 330: Retail Marketing
MKTG 340: Supply Chain
MKTG 345: Integrated Marketing Communications
MKTG 361: Professional Selling 
MKTG 362: Professional Selling Practicum 
MKTG 368: Brand Building 
MKTG 369: Brand Building Practicum 
MKTG 385: Digital Marketing & Analytics 
MKTG 390: Ethical Issues in Marketing 
MKTG 398: Social Media Marketing


Learn more about what the Marketing program can do for you.