You may hear professors mention that media are arts and sciences in our advertising courses. This means every communication endeavor must have thorough research and a steady plan to achieve purposes greater than simply catching the viewers' attention. The following one-pagers provide resources to check the development, execution and measurement stages of a successful advertising plan. There is also a quick summary of how advertisers fit into the communication realm with public relations practitioners, salespeople and marketers. Enjoy!
- Communication professionals explained
- Creative Brief
- Is your ad complete?
- Media Language conventions
- Media Scheduling