Business Analytics

Program Features

Students pursuing a major in Business Analytics will not only develop strong analytic skills but also emerge as ethically responsible data analysts. Ultimately, students will be able to help businesses make better decisions through data analysis and statistical modeling.

Along the way, students study business practices within the Jesuit tradition, which includes an emphasis on ethics, responsibility and service. They also take advantage of faculty-mentored, for-credit internships and employment opportunities, utilizing Xavier's proximity to Cincinnati and its business.

Curriculum

The sample course sequence below illustrates class offerings for the Business Analytics major. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • CORE 100 First-Year Seminar............ 3cr.
  • MATH 140 or 170: Calculus............ 3cr.
  • ENGL 101: English Composition............ 3cr.
  • Foreign Language Elective............ 3cr.
  • MKTG 300: Principles of Marketing............ 3cr.
  • CORE 101: GOA First Year Experience............ 0cr.
  • BUAD 101: The Business Profession I............ 0cr.

Spring

  • THEO 111: Theological Foundations............ 3cr.
  • Historical Perspectives............ 3cr.
  • Foreign Language Elective II............ 3cr.
  • BAIS 220: Management of Business Technology............ 3cr.
  • ECON 200: Microeconomics (Social Science)............ 3cr.
  • BUAD 102: The Business Profession I............ 0cr.
  • CORE 102: GOA First Year Experience 102............ 0cr.

Fall

  • PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
  • Creative Perspectives............ 3cr.
  • BAIS 210: Quantitative Methods............ 3cr.
  • ACCT 200: Introductory Financial Accounting............ 3cr.
  • ECON 201: Macroeconomics............ 3cr.
  • BUAD 201: The Business Profession II............ 0cr.

Spring

  • Scientific Perspectives & Lab............ 3cr.
  • Theological Perspectives............ 3cr.
  • ACCT 201: Introductory Managerial Accounting............ 3cr.
  • BAIS 211: Introduction to Business Analytics............ 3cr.
  • MGMT 200: Organizational Management............ 3cr.
  • BUAD 202: The Business Profession II............ 0cr.

Fall

  • PHIL 200: Philosophical Perspectives............ 3cr.
  • MGMT 201: Business & Professional Communication (OC/WRIT flags)............ 3cr.
  • FINC 300: Business Finance (QR flag)............ 3cr.
  • BAIS 385: Database Modeling & Management............ 3cr.
  • MKTG 302: Market Research............ 3cr.
  • BUAD 301: The Business Profession III............ 0cr.

Spring

  • Humanities Elective............ 3cr.
  • ENGL 205: Literature & Moral Imagination............ 3cr.
  • ECON 300: International Trade & Business Environment............ 3cr.
  • MKTG/BAIS 329: Data Mining............ 3cr.
  • Business Elective or Internship for Credit............ 3cr.
  • BUAD 302: The Business Profession III............ 0cr.

Fall

  • Natural Science Elective and Lab............ 3cr.
  • BLAW 300: Legal Environment (ERS/DCR flags)............ 3cr.
  • BAIS 365: Business Analytics............ 3cr.
  • MKTG 315 or 370: Branding or Consumer Behavior............ 3cr.
  • General Elective............ 3cr.
  • BUAD 401: The Business Profession IV............ 0cr.

Spring

  • BAIS 496: Business Analytics Capstone............ 3cr.
  • BANL Elective............ 3cr.
  • MGMT 302: Quality & Productivity in Operations............ 3cr.
  • Business Core Capstone............ 3cr.
  • General Elective............ 3cr.
  • BUAD 402: The Business Profession IV............ 0cr.
  • CORE 499: Reflection on the Core Curriculum............ 0cr.

Sample Courses

Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the Business Analytics major at Xavier:

Data Modeling (INFO 358) - The study of the theory of modeling enterprise activities in terms of their data. Databases are implemented emphasizing the relational model.

Business Analytics (INFO 365) - This course extends a students' basic Excel skill base and introduces the use of Excel to manage day-to-day business functions in the areas of finance, marketing, accounting, operations management, sales, and human resources. Through this course, students will develop a practical understanding of problem solving usind spreadsheets. Topics covered will include retrieving data through the use of lookups, evaluating the financial impact of data, organization of data for analysis using data tables and Excel scenarios, enhancing decision making using. Solver, and troubleshooting techniques that ensure error-free applications.

Data Mining (INFO/MKTG 329) - The students will receive an introduction to the basic theory, tools and techniques of data mining, including prediction, associations, clustering, and recommendation systems. The course will be delivered from two points of view: the technological view and the marketing management view. The students will use data mining tools when doing their team projects for customer relationship management.

Market Research (MKTG 302) - Marketing research, methodologies, and managerial utilization of research findings.

Consumer Behavior (MKTG 370) - Marketing strategy implications of consumer behavior. Provides a basic understanding of the major concepts and theories in consumer decision making and behavior. Considers psychology and other social sciences as they contribute to the understanding of these notions.

Clubs

Business Leaders of Tomorrow

Business Leaders for Tomorrow (BLT) is a student organization dedicated to furthering the career goals of students by going out into the community and exploring business processes firsthand. By engaging with local organizations to establish business contacts in the Cincinnati area and beyond, BLT encourages the development of leadership skills within the Jesuit tradition.

All Xavier Clubs

Outcomes

100% of students from Xavier's Business Analytics majors are working, volunteering or in graduate school within six months of graduating.

TOP COMPANIES: Macy's, Inc., Fifth Third Bank, Total Quality Logistics, Ernst & Young, U.S. Bank, Medpace, Deloitte & Touche, LLP

Explore Xavier Alumni Outcomes

All for one

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

Professional Opportunities

Xavier is located in the middle of Cincinnati’s vibrant business community, which includes eight Fortune 500 companies. Here, practical internship experience can lead to employment.


Find an Internship

Experiential Learning

With a shortage of 150,000 data analytics experts in the U.S., Xavier graduates are ready to immediately contribute in the business world — and sometimes they start while still in class.


Read the Story

A Helping Hand

Whether it’s helping low-income families with tax returns or helping small businesses, Xavier students complete thousands of hours of community service each year.


Community Outreach

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Business Analytics Major at Xavier University

The BSBA in Business Analytics major at Xavier University is a four-year program that is a minimum 120-hour undergraduate degree. Graduates emerge with the necessary skills to immediately contribute to businesses in roles which require training and an aptitude in data analysis. Through the utilization of real-world data sets, students gain the skills, confidence and expertise required to succeed in today's data-driven business world — and business decisions are made better through data analysis and statistical modelling.

Xavier University's Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."