Business Analytics & Information Systems (BAIS)
Bachelor of Science in Business Administration
Ranked the #20 business analytics major in the nation in 2025, our degree program ensures you receive top-tier instruction, preparing you for a field that thrives on statistics, technology, communication and ethical decision-making. Learn how to help businesses make operational decisions through data analysis and statistical modeling and gain experience conducting original research.
Fall
- CORE 100 First-Year Seminar............ 3cr.
- MATH 140 or 170: Calculus............ 3cr.
- ENGL 101: English Composition............ 3cr.
- Second Language Elective............ 3cr.
- MKTG 300: Principles of Marketing............ 3cr.
- CORE 101: GOA First Year Experience............ 0cr.
- BUAD 101: The Business Profession I............ 0cr.
Spring
- THEO 111: Theological Foundations............ 3cr.
- Historical Perspectives............ 3cr.
- Second Language Elective II............ 3cr.
- BAIS 220: Management of Business Technology............ 3cr.
- ECON 200: Microeconomics (Social Science)............ 3cr.
- BUAD 102: The Business Profession I............ 0cr.
- CORE 102: GOA First Year Experience 102............ 0cr.
Fall
- PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
- Creative Perspectives............ 3cr.
- BAIS 210: Quantitative Methods............ 3cr.
- ACCT 200: Introductory Financial Accounting............ 3cr.
- ECON 201: Macroeconomics............ 3cr.
- BUAD 201: The Business Profession II............ 0cr.
Spring
- Scientific Perspectives & Lab............ 3cr.
- Theological Perspectives............ 3cr.
- ACCT 201: Introductory Managerial Accounting............ 3cr.
- BAIS 211: Introduction to Business Analytics............ 3cr.
- MGMT 200: Organizational Management............ 3cr.
- BUAD 202: The Business Profession II............ 0cr.
Fall
- PHIL 200: Philosophical Perspectives............ 3cr.
- MGMT 201: Business & Professional Communication (OC/WRIT flags)............ 3cr.
- FINC 300: Business Finance (QR flag)............ 3cr.
- BAIS 365............ 3cr.
- MKTG 302: Market Research............ 3cr.
- BUAD 301: The Business Profession III............ 0cr.
Spring
- Humanities Elective............ 3cr.
- ENGL 205: Literature & Moral Imagination............ 3cr.
- ECON 300: International Trade & Business Environment............ 3cr.
- BAIS Core 1............ 3cr.
- BAIS Core 2............ 3cr.
- Business Elective or Internship for Credit............ 3cr.
- BUAD 302: The Business Profession III............ 0cr.
Fall
- Natural Science Elective and Lab............ 3cr.
- BLAW 300: Legal Environment (ERS/DCR flags)............ 3cr.
- BAIS Core 3............ 3cr.
- MKTG 315 or 370: Branding or Consumer Behavior............ 3cr.
- BAIS Elective............ 3cr.
- BUAD 401: The Business Profession IV............ 0cr.
Spring
- BAIS Capstone............ 3cr.
- BAIS Elective............ 3cr.
- MGMT 302: Quality & Productivity in Operations............ 3cr.
- Business Core Capstone............ 3cr.
- General Elective............ 3cr.
- BUAD 402: The Business Profession IV............ 0cr.
- CORE 499: Reflection on the Core Curriculum............ 0cr.
Top Employers of WBC Graduates:
Macy’s, Inc., Fifth Third Bank, Total Quality Logistics, Ernst & Young, U.S. Bank, Medpace, Deloitte
BAIS 302: Market Research
Learn more about marketing research, including numerous methodologies and managerial utilization of research findings.
BAIS 329: Data Mining
In this course, you receive an introduction to the basic theory, tools and techniques of data mining, including prediction, associations, clustering and recommendation systems. Instructors strategically deliver this class from both the technological and marketing management views, ensuring you have a comprehensive understanding of the discipline. You also use data mining tools when doing team projects for customer relationship management.
BAIS 358: Data Modeling
Dive into an in-depth study of the theory of modeling enterprise activities in terms of their data. In this course, databases are implemented, emphasizing the relational model.
BAIS 365: Business Analytics
This course extends your basic Excel skill base. It introduces the use of Excel to manage day-to-day business functions in finance, marketing, accounting, operations management, sales and human resources. You’ll develop a practical understanding of problem-solving using spreadsheets. Course topics include retrieving data through lookups, evaluating the financial impact of data, organization of data for analysis using data tables and Excel scenarios, and enhancing decision-making using solver and troubleshooting techniques that ensure error-free applications.
Business Analytics & Information Systems Club
The Business Analytics and Information Systems Club bridges the gap between classroom education and workplace experience, engaging the community in understanding and embracing systems and analytics consistent with Jesuit ethics and values.
Business Leaders for Tomorrow
Explore business processes firsthand and network with various business leaders in Cincinnati and beyond. Our past events have included trips to Silicon Valley and Chicago, job shadowing days and hearing from guest lecturers.
Women In Business (XWIB)
XWIB strives to prepare and empower women to be tomorrow’s leaders through professional training, personal development workshops, mentoring and service.
Program Features
Our nationally recognized, AACSB-accredited business programs equip you with the knowledge, skills and ethical foundation to succeed in today's dynamic business landscape.
Gain hands-on experience through real-world projects and case studies, applying your analytics knowledge to solve complex business problems.
Connect with analytics professionals at leading companies through our mentorship program. Gain skills and networking experience for personal and professional success.
Cincinnati, Ohio provides a rich environment for you to network with professionals, gain practical experience through internships and explore various career paths.
Smith Hall is the home of Xavier's Williams College of Business, offering modern classrooms, collaborative spaces and access to industry-leading resources.
At Xavier, you won't just learn to crunch numbers; you'll explore the ethical implications of your data-driven decisions. Learn to use data for good and make a positive impact on society.
FAQ
Gain a well-rounded business education and prepare for a diverse range of career paths by earning your bachelor’s in business analytics and information systems at Xavier. Discover more.- Business Intelligence Analyst: Analyze data to provide insights for decision-making.
- Data Analyst: Collect, clean, and analyze data to uncover trends and patterns.
- Data Scientist: Develop and apply data mining techniques to extract valuable information from large datasets.
- Data Engineer: Design and build data infrastructure and systems.
- Computer Systems Analyst: Analyze an organization's computer systems and recommend improvements.
- Computer and Information Systems Manager: Oversee an organization's computer systems and technology.
- Market Research Analyst: Collect and analyze data to understand consumer behavior and market trends.
- Operations Research Analyst: Use mathematical models to optimize business processes and decision-making.
- Quantitative Analyst: Apply mathematical and statistical techniques to solve complex business problems.
Business analytics and data science are both fields that use data to solve problems, but they have different focuses and levels of technical expertise.
Business analytics professionals use data to uncover actionable business intelligence. They focus on applying data insights to real-world business issues, such as improving customer satisfaction or optimizing marketing campaigns. Business analysts typically have a strong understanding of business concepts and may have a background in accounting, finance, or economics.
Data scientists delve deeper into the data itself, focusing on how to organize, clean, and analyze it. They are concerned with developing mathematical models and algorithms to extract insights from complex datasets. Data scientists often have a strong background in computer science, statistics, or mathematics.
In summary, business analysts use data to answer business questions, while data scientists focus on the technical aspects of working with data. Both fields are important and in high demand, but the best choice for you will depend on your interests and career goals.
Yes. The Williams College of Business at Xavier University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). With this distinguished accreditation, our finance degree program guarantees an unparalleled education that prepares you for a globalized business world. Receive high-quality instruction and mentorship from our expert faculty members so you can thrive in your post-graduate endeavors.
Additionally, Xavier University is accredited by the Higher Learning Commission (HLC).
Yes. The Smith Scholars Honors Program offers business analytics students a more innovative, challenging curriculum in a cohort setting. This highly-selective program emphasizes experiential learning through funded global travel, work-study opportunities and close connections and support from professors and peers.
Business Analytics and Information Systems (BAIS) Program at Xavier University
The BSBA in Business Analytics major at Xavier University is a four-year program that is a minimum 120-hour undergraduate degree. Graduates emerge with the necessary skills to immediately contribute to businesses in roles which require training and an aptitude in data analysis. Through the utilization of real-world data sets, students gain the skills, confidence and expertise required to succeed in today's data-driven business world — and business decisions are made better through data analysis and statistical modelling.
Xavier University's Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.
Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."