Business Analytics

Program Features

Analyzing data in today’s information-driven world requires skills in statistics, technology, communication and ethical decision-making. As a student in the business analytics major, you’ll learn how to help businesses make better decisions through data analysis and statistical modeling. You’ll also conduct original research during your senior capstone course, giving you the opportunity to apply what you’ve learned about data analysis to a topic of your choice.

Xavier's business analytics major curriculum includes intentional reflection on ethics and privacy in the use of data science skills and includes multiple opportunities for real-world learning through internships, mentorships and community-engaged learning.

Xavier's undergraduate business analytics major was ranked by U.S. News & World Report as the #23 undergraduate business analytics major in the nation for 2023. 98 percent of our students, including those in the business analytics major, are working, volunteering or in graduate school within six months of graduation (Class of 2021).

Curriculum

The sample course sequence below illustrates class offerings for the Business Analytics major. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • CORE 100 First-Year Seminar............ 3cr.
  • MATH 140 or 170: Calculus............ 3cr.
  • ENGL 101: English Composition............ 3cr.
  • Second Language Elective............ 3cr.
  • MKTG 300: Principles of Marketing............ 3cr.
  • CORE 101: GOA First Year Experience............ 0cr.
  • BUAD 101: The Business Profession I............ 0cr.

Spring

  • THEO 111: Theological Foundations............ 3cr.
  • Historical Perspectives............ 3cr.
  • Second Language Elective II............ 3cr.
  • BAIS 220: Management of Business Technology............ 3cr.
  • ECON 200: Microeconomics (Social Science)............ 3cr.
  • BUAD 102: The Business Profession I............ 0cr.
  • CORE 102: GOA First Year Experience 102............ 0cr.

Fall

  • PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
  • Creative Perspectives............ 3cr.
  • BAIS 210: Quantitative Methods............ 3cr.
  • ACCT 200: Introductory Financial Accounting............ 3cr.
  • ECON 201: Macroeconomics............ 3cr.
  • BUAD 201: The Business Profession II............ 0cr.

Spring

  • Scientific Perspectives & Lab............ 3cr.
  • Theological Perspectives............ 3cr.
  • ACCT 201: Introductory Managerial Accounting............ 3cr.
  • BAIS 211: Introduction to Business Analytics............ 3cr.
  • MGMT 200: Organizational Management............ 3cr.
  • BUAD 202: The Business Profession II............ 0cr.

Fall

  • PHIL 200: Philosophical Perspectives............ 3cr.
  • MGMT 201: Business & Professional Communication (OC/WRIT flags)............ 3cr.
  • FINC 300: Business Finance (QR flag)............ 3cr.
  • BAIS 385: Database Modeling & Management............ 3cr.
  • MKTG 302: Market Research............ 3cr.
  • BUAD 301: The Business Profession III............ 0cr.

Spring

  • Humanities Elective............ 3cr.
  • ENGL 205: Literature & Moral Imagination............ 3cr.
  • ECON 300: International Trade & Business Environment............ 3cr.
  • MKTG/BAIS 329: Data Mining............ 3cr.
  • Business Elective or Internship for Credit............ 3cr.
  • BUAD 302: The Business Profession III............ 0cr.

Fall

  • Natural Science Elective and Lab............ 3cr.
  • BLAW 300: Legal Environment (ERS/DCR flags)............ 3cr.
  • BAIS 365: Business Analytics............ 3cr.
  • MKTG 315 or 370: Branding or Consumer Behavior............ 3cr.
  • General Elective............ 3cr.
  • BUAD 401: The Business Profession IV............ 0cr.

Spring

  • BAIS 496: Business Analytics Capstone............ 3cr.
  • BANL Elective............ 3cr.
  • MGMT 302: Quality & Productivity in Operations............ 3cr.
  • Business Core Capstone............ 3cr.
  • General Elective............ 3cr.
  • BUAD 402: The Business Profession IV............ 0cr.
  • CORE 499: Reflection on the Core Curriculum............ 0cr.

Sample Courses

Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the business analytics major at Xavier:

Data Modeling (INFO 358) - The study of the theory of modeling enterprise activities in terms of their data. Databases are implemented emphasizing the relational model.

Business Analytics (INFO 365) - This course extends a students' basic Excel skill base and introduces the use of Excel to manage day-to-day business functions in the areas of finance, marketing, accounting, operations management, sales, and human resources. Through this course, students will develop a practical understanding of problem solving usind spreadsheets. Topics covered will include retrieving data through the use of lookups, evaluating the financial impact of data, organization of data for analysis using data tables and Excel scenarios, enhancing decision making using. Solver, and troubleshooting techniques that ensure error-free applications.

Data Mining (INFO/MKTG 329) - The students will receive an introduction to the basic theory, tools and techniques of data mining, including prediction, associations, clustering, and recommendation systems. The course will be delivered from two points of view: the technological view and the marketing management view. The students will use data mining tools when doing their team projects for customer relationship management.

Market Research (MKTG 302) - Marketing research, methodologies, and managerial utilization of research findings.

Consumer Behavior (MKTG 370) - Marketing strategy implications of consumer behavior. Provides a basic understanding of the major concepts and theories in consumer decision making and behavior. Considers psychology and other social sciences as they contribute to the understanding of these notions.

Student Clubs

Business Analytics & Information Systems Club

The Business Analytics and Information Systems Club bridges the gap between classroom education and workplace experience, engaging the community in understanding and embracing systems and analytics, consistent with Jesuit ethics and values.

Business Leaders of Tomorrow

Business Leaders for Tomorrow (BLT) is a student organization dedicated to furthering the career goals of students by going out into the community and exploring business processes firsthand. By engaging with local organizations to establish business contacts in the Cincinnati area and beyond, BLT encourages the development of leadership skills within the Jesuit tradition.

Women In Business (XWIB)

Preparing and empowering women to be tomorrow’s leaders through professional training, personal development workshops, mentoring and service.

 

Career Outcomes

98% of Xavier students, including those in the business analytics major, are working, volunteering or in graduate school within six months of graduating (Class of 2021).

Career Opportunities: Business Intelligence Analyst, Data Analyst, Data Scientist, Data Engineer, Computer Systems Analyst, Computer and Information Systems Manager, Market Research Analyst, Operations Research Analyst, Quantitative Analyst

Top Companies for Williams College of Business Graduates: Macy's, Inc., Fifth Third Bank, Total Quality Logistics, Ernst & Young, U.S. Bank, Medpace, Deloitte & Touche, LLP

All For One

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. Students get the most out of their education, from rigorous classroom studies to experiential learning in the real world.

Top-Ranked Business Analytics Major in the Nation

Students majoring in business analytics presenting a group project on the news

Xavier's undergraduate business analytics major was ranked by U.S. News & World Report as the #23 undergraduate business analytics major in the nation for 2023. Multiple undergraduate programs in the Williams College of Business were recognized for 2023. Explore how our top-ranked academic programs continue to distinguish themselves among the nation’s best.


Williams College of Business Rankings

Cincinnati: A City of Opportunity for Business Analytics Majors

Image description: A photo of downtown Cincinnati, Ohio at night. Lights from the buildings reflect on the Ohio river. Many students in the business analytics major gain real world experience at internships across the city.

Cincinnati, Ohio features some of the largest companies in the world, which means students in the business analytics major have countless opportunities for careers, internships and mentorships at places like Kroger, Procter & Gamble, Fifth Third Bancorp, American Financial and Western & Southern Financial group. The city is ranked the #1 Best City for College Graduates (smartasset.com) and the #15 Best Place to Start a Career (WalletHub).


Going to College in Cincinnati

What is Jesuit Education?

Business analytics major helping a community member

A Xavier education is more than your typical college experience. Drawing on a Jesuit Catholic educational model which emphasizes ethics, responsibility and service, students in the business analytics major get the support they need to succeed and make a difference in the world. The result is an education that’s as encouraging as it is challenging, and as enriching as it is demanding.


Jesuit Education 101

Faculty Spotlight: Rashmi Assudani, PhD

The Williams College of Business is molding the entrepreneurs of tomorrow through one Xavier professor's unique method of experiential learning.

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Business Analytics Major at Xavier University

The BSBA in Business Analytics major at Xavier University is a four-year program that is a minimum 120-hour undergraduate degree. Graduates emerge with the necessary skills to immediately contribute to businesses in roles which require training and an aptitude in data analysis. Through the utilization of real-world data sets, students gain the skills, confidence and expertise required to succeed in today's data-driven business world — and business decisions are made better through data analysis and statistical modelling.

Xavier University's Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."