Marketing Program

Scott Beck, MBA

Senior Teaching Professor, MS in Customer Analytics Program, Marketing

Scott Beck serves the Xavier University community by leading the Master of Science in Customer Analytics Program and teaching within the Marketing Department.  As an Adjunct Faculty Member in 2007, Scott created and rolled out our Customer-centric Category Management courses in the MBA and Undergraduate Marketing programs here at Xavier.  Scott also serves as the Faculty Advisor for Colleges Against Cancer and AMA@XU, the Xavier Marketing Club.

Prior to joining Xavier Full-time in 2015, Scott held a number of data insights and communications and media leadership positions within 84.51° and dunnhumby   These included manufacturer and Kroger Co.-facing Client Leadership roles.

Previously, Scott held leadership roles in category management and marketing research for the Kellogg Company, leading one of their largest retailer category management teams.. Scott’s marketing research experience extends to positions at Nielsen and Information Resources, Inc. (IRI) where he honed best practices in data interpretation, insights development, and development of solutions in marketing and category management consultation.

Married, with two adult children, Scott and his wife Ann, another Xavier Graduate, live in Cincinnati, Ohio.

First Year at Xavier




  • AA (University of Cincinnati)
  • BSBA Marketing (Xavier University)
  • MBA Management Information Systems (Xavier University)


  • Beck, Scott, Houghton, David & Schertzer, Clinton (2017). “The MSCA Program: Developing Analytic Unicorns”. Marketing Education Review (MMER-2017-0013)