Marketing Program

Mee-Shew Cheung, Ph.D.

Professor, Marketing

Scholarly Publications

My research interests include global supply chain management, interorganizational learning theories, word-of-mouth communications and marketing strategies in global subsistence marketplaces. My work has been published in several Financial Times Top 45 Journals globally, such as Strategic Management Journal, Journal of Operations Management, MIT-Sloan Management Review, and other outlets such as Industrial Marketing Management, Journal of Marketing Theory and Practice, Journal of World Business.


I teach global marketing and international business-related courses at the undergraduate, MBA, and Executive MBA levels, in the online, traditional and hybrid formats. I have also led study abroad programs between 2008 - 2013, and most recently in 2018.

Industry Experience

Before my academic career, I held a senior financial and strategic management position at a consulting firm with regional offices across Asia. I was assigned to work in Singapore, Malaysia, Thailand, the Philippines, Hong Kong, and China.

Consulting and Training

As a corporate trainer in cross-cultural learning, I coach senior business executives and prepare them for international assignments, specifically for relocation to Singapore. I specialize in Asian cultural values, business customs, and practices.


I was awarded the D.J. O’Conor Research Professorship (2014-2016) at the Williams College of Business. I also received the O’Conor Research Fellowship in 2008-2011 and 2011-2014. I was the recipient of the Williams College of Business Dean's Award for Excellence in Teaching in 2007, and the Downing Research Scholarship in 2010-2011. My contributions toward the advancement of women at Xavier University were recognized by Xavier Women in Business in 2012. I was also awarded the Williams College of Business Merit Faculty Award in 2010, 2011, 2012, 2013 and 2016 in recognition of my excellent performance in research, teaching and service.


Global Supply Chain Management, Global Marketing, Base-of-the-Pyramid Ventures, Social Value Creation, Word-of-Mouth Communications, Employee-Based-Brand-Equity, Pedagogy Training for Online Teaching.

First Year at Xavier




  • PhD (University of Tennessee)


  • Mary Cooper, Mee-Shew Cheung and Myles Gartland (forthcoming 2020), “The Impact of Market Orientation on the Growth of Accounting-Related Master’s Options to Fulfill the 150-Hour Requirement”, Journal of Education for Business.
  • Hema Krishnan, Mee-Shew Cheung and Mina Lee (forthcoming 2020), “Pedagogy Training for Teaching an Online MBA Course: the BRICS Nations”, Journal of Education for Business.
  • Mee-Shew Cheung, Ravi Chinta and Hasan Faruq (2015), “Social Value Creation and the Role of Business Education”, International Journal of Management in Education, Vol. 9, No. 4, 426-443.
  • Philips, M., Kashyap, V., Cheung, M. (2015), “Increasing Product Confidence – Shifting Paradigms’, PDA Journal of Pharmaceutical Science and Technology, Nov/Dec, Vol. 69, 736-742.
  • Mee-Shew Cheung, Matthew B. Myers, and John T. Mentzer (2011) “The Value of Relational Learning in Global Buyer-Supplier Exchanges: A Dyadic Perspective and Test of the Pie-Sharing Premise,” Strategic Management Journal, October, Vol. 32, No. 10, 1061-1082
  • Mee-Shew Cheung, Matthew B. Myers, and John T. Mentzer (2010), “Does Relationship Learning Lead to Relationship Value? A Cross National Supply Chain Investigation,” Journal of Operations Management, 28, 472-487.
  • Matthew B. Myers and Mee-Shew Cheung (2008), “Sharing Global Supply Chain Knowledge”, MIT Sloan Management Review, Summer, Vol. 49, No. 4, 67-73.
  • Mee-Shew Cheung, Meral Anitsal and Ismet Anitsal (2007), “Revisiting Word of Mouth Communications: A Cross-National Exploration,” Journal of Marketing Theory & Practice, Summer, Vol. 15, No. 3, 235-249 (Ranked Top 20 JMTP articles in terms of citation in 10 years)
  • Matthew B. Myers, Cornelia Droge and Mee-Shew Cheung (2007), “The Fit of Home to Foreign Market Environment: An Exploratory Study of the Relationship of Congruence to Performance”, Journal of World Business, 42, 170-183.
  • Mentzer, John T., Matthew B. Myers and Mee-Shew Cheung (2004), "Global Market Segmentation for Logistics Services," Industrial Marketing Management, 33 (January), 15-20