Chris Luzar, MBA
Adjunct Professor, Marketing
Christine Luzar is a seasoned marketing executive, entrepreneur, and consultant with more than 35 years of experience helping organizations achieve sustainable growth through strategic marketing, market research, and business development. Since founding Frohman & Associates in 1995, she has advised organizations across a wide range of industries by providing market opportunity assessments, customer and stakeholder research, competitive intelligence, and strategic consulting. Her work equips organizations with the insights needed to make confident, data-driven decisions while identifying new opportunities for innovation and growth.
Before launching her consulting firm, Luzar held senior marketing leadership positions with companies including Bostik Adhesives, Cincinnati Microwave, and Molex, where she led product commercialization, new business development, pricing strategy, market analysis, and cross-functional growth initiatives. Throughout her career, she has built expertise in B2B marketing, strategic planning, customer insights, new product development, competitive strategy, and organizational change. In addition to her extensive industry experience, she has taught marketing at several universities, bringing practical, real-world perspectives into the classroom to help students connect marketing theory with contemporary business practice.
Chris holds a Master of Business Administration (MBA) in Finance and Marketing from the University of Wisconsin - Madison.
Christine Luzar is a seasoned marketing executive, entrepreneur, and consultant with more than 35 years of experience helping organizations achieve sustainable growth through strategic marketing, market research, and business development. Since founding Frohman & Associates in 1995, she has advised organizations across a wide range of industries by providing market opportunity assessments, customer and stakeholder research, competitive intelligence, and strategic consulting. Her work equips organizations with the insights needed to make confident, data-driven decisions while identifying new opportunities for innovation and growth.
Before launching her consulting firm, Luzar held senior marketing leadership positions with companies including Bostik Adhesives, Cincinnati Microwave, and Molex, where she led product commercialization, new business development, pricing strategy, market analysis, and cross-functional growth initiatives. Throughout her career, she has built expertise in B2B marketing, strategic planning, customer insights, new product development, competitive strategy, and organizational change. In addition to her extensive industry experience, she has taught marketing at several universities, bringing practical, real-world perspectives into the classroom to help students connect marketing theory with contemporary business practice.
Chris holds a Master of Business Administration (MBA) in Finance and Marketing from the University of Wisconsin - Madison.
First Year at Xavier
2019
- MBA, Finance and Marketing, University of Wisconsin Madison
- BA, Economics and Business Administration, Augustana College