Dr. Bryan Buechner, PhD
Assistant Professor, Marketing
Dr. Buechner is an Assistant Professor of Marketing at the Williams College of Business, Xavier University. His teaching interests include Principles of Marketing (MKTG300), Retail Marketing (MKTG330), and Consumer Behavior (MKTG370)
His research focuses on how consumers' thoughts and beliefs shape their behavior. Specifically, his work has investigated how consumers' political ideology influences cultural consumption experiences, how consumers' cognitive flexibility influences behaviors related to self-control and healthy lifestyles, and how consumers' perception of recommendations from artificial intelligence influences their decision making.
In doing so, his work aims to provide critical conceptual and managerial implications for issues foundational to marketing (e.g., consumer wellbeing, self-improvement, habit change, problem solving). Bryan’s work has been published in top peer-reviewed journals and the Handbook of Research Methods in Consumer Psychology, and he has presented his research at several national and international conferences.
Dr. B’s favorite part of his job is being able to work with students. He has a long history of involvement in student groups, both as a student leader and as a faculty advisor. He has served as a mentor to students at the undergraduate, graduate, and doctoral levels. Additionally, he has mentored students in academic research as a Downing Faculty and by serving on the University's Undergraduate Research Advisory Board.
Dr. B enjoys traveling (has been to 12 countries!), cooking, and playing golf and ultimate frisbee. He is originally from Columbus, Ohio, and is an avid Ohio sports fan. He is a three-time graduate of the University of Cincinnati (Ph.D. ’20; MS ’15; BBA ’14).
First Year at Xavier
2020
Resume
Degrees
- Doctor of Philosophy (Ph.D.), 2020, University of Cincinnati
- Master of Science (M.S.), 2015, University of Cincinnati
- Bachelor of Business Administration (B.B.A.), 2014, University of Cincinnati;
Publications
- Buechner, Bryan M., Miranda K. Traylor, Rachel I. Feldman, Kaitlyn F. Overstreet, Benjamin D. Hill, and Joshua L. Keller (2023). “Examining Relationships Between Cognitive Flexibility, Exercise Perceptions, and Cardiovascular Disease Risk Factors.” European Journal of Investigation in Health, Psychology and Education, 13 (10), 2276-2289.
- Buechner, Bryan M., Joshua J. Clarkson, Ashely S. Otto, and Garrett Ainsworth (2022). Political Ideology and Cultural Consumption: The Role of Cognitive Flexibility in Shaping Liberal and Conservative Preferences for Global-Local Experiences. Journal of the Association for Consumer Research, 7 (3).
- Buechner, Bryan M., Joshua J. Clarkson, Ashley S. Otto, Edward R. Hirt, and Cony Ho (2021). Political ideology and executive functioning: The effect of conservatism and liberalism on cognitive flexibility and working memory performance. Social Psychological and Personality Science, 12 (2), 237-247.
- Adaval, Rashmi, Bryan M. Buechner, and Nathanael R. Martin, (2019). Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story. In F.R. Kardes, P.M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology. London: Routledge.