Dr. Bryan Buechner, PhD

Dr. Bryan Buechner is an Assistant Professor of Marketing at the Williams College of Business, Xavier University. His teaching interests include Principles of Marketing, Retail Marketing and Retail Analytics, and Consumer Behavior. In his courses, Bryan emphasizes a hands-on, experiential approach to marketing, incorporating case studies and software tools such as Mintel, Experian, IRI, and JDA.

Bryan is also a consumer psychologist. His research focuses on how consumers' thoughts and beliefs shape their behavior. Specifically, his work has investigated how consumers' political ideology influences cultural consumption experiences, how consumers respond to self-improvement marketing, and how consumers' perception of recommendations from artificial intelligence influences their decision making. Bryan’s work has been published in international, peer-reviewed journals and the Handbook of Research Methods in Consumer Psychology. He has presented his research at several national and international conferences.

Dr. B’s favorite part of his job is being able to work with students. He has a long history of involvement in student groups, both as a student leader and as a faculty advisor. He has served as a mentor to students at the undergraduate, graduate, and doctoral levels. Additionally, he has mentored students in academic research as a Downing Faculty and by serving on the University's Undergraduate Research and Creative Activities Advisory Board.

Personally, Bryan enjoys traveling, cooking, reading, golfing, and playing ultimate frisbee. He is originally from Columbus, Ohio, and is an avid Ohio sports fan. Bryan is a three-time graduate of the University of Cincinnati (Ph.D. ’20; MS ’15; BBA ’14).