The Xavier Brand
Xavier’s brand guidelines aim to promote consistency of messaging while allowing for opportunities of creative and enthusiastic expression. This page contains editorial guidelines, templates and other resources designed to ensure consistent representation of the University across a variety of communication channels.
Brand Positioning
Our brand position is the essence of our platform and the strategic foundation for our creative work.
Voice
Guidelines for achieving a consistent and distinctive tone, language and personality in branded copy.

Editorial Standards
The following style guides are for use by our community members.
Marketing Requests
Project proposals, web updates, logo requests and press releases.
Licensing Policy and Vendors
List of approved licensed vendors for branded merchandise.