Brand Positioning
Our Brand purpose is "Radical Care for a Brighter Future." This is the essence of our platform and the strategic foundation for our creative work. Sitting atop four strategic pillars, and supported by five tone words, our Brand Purpose is our North Star, guiding and inspiring all creative work that follows.
"Radical Care for a Brighter Future" is not a headline and should be avoided in externally facing materials.
Brand Pillars
Transformed Through Teaching
It's what we do and how we do it. From academics to social education, it’s how we outline our perspective in higher education and the world surrounding it. It's how we define the X and detail what it means to us
A Tradition of Service
Where we reside in Ohio and where we exist in the cultural conversation. How do our surroundings in Cincinnati inform who we are? What are the benefits? How does it evolve, enhance, inspire new opportunities and experiences?
All For One
Who we are at Xavier and how we distinguish ourselves from the rest is in the way we care. What do we rally around? What brings us together, on campus and out in the world? What qualities speak to our values, beliefs, and actions?
Instill Hope, Inspire Action
What does it look like, and why does it matter? How does it impact us individually, spread across our community, and better the world at large? How do we heighten our existence through action, and what perspectives will lead us to do so?
Tone Words
Compassionate
Spirited
Reflective
Courageous
Powerful
Our Student Commitment
The commitment is a pledge by Xavier students to follow the Xavier mission during their time on campus and when they go into the world to be the people whom Xavier has prepared them to be. It is part of the promise that makes up the Xavier brand.
We are Xavier Musketeers.
We are unique individuals who come together in the spirit of St. Ignatius,
to learn together, to serve together
and we will succeed in changing the world together.
We act with integrity, justice and generosity.
All for one and one for all.
Read more about Brand Positioning in the Brand Guidelines Document.