Brand Positioning

Our brand position is “All For One.” This is the essence of our platform and the strategic foundation for our creative work. Sitting atop our four strategic pillars and supported by our guiding tone words, “All For One” is the concept that drives and inspires all creative work that follows.

Brand Pillars

We Learn Together 

Teaching that Transforms:

We learn from each other inside and outside the classroom. Students support each other with the guidance of peer and professional mentors. Faculty challenge students academically and intellectually, taking a genuine interest in their success.

We Serve Together

Service that Stands Out:

As a Jesuit Catholic university, we value working together for the greater good. We treat every person with respect and empathy. Here, service is a vital part of learning — engaging students, faculty and staff in the mission of changing the world for the better.

We Achieve Together 

Commitment to Care and Success:

Our students have the freedom and support to explore who they are and who they ultimately want to become, while they receive radical care from our community as they join the networks of Xavier and Jesuit alumni around the world.

We Will Change the World Together

Instill Hope, Inspire Action:

We have passionate ideals and thrive in an inclusive community. Our ideals become reality when we take action. We act with integrity, justice and generosity, and we will succeed in changing the world together.

Tone Words  

Our Student Commitment

The commitment is a pledge by Xavier students to follow the Xavier mission during their time on campus and when they go into the world to be the people whom Xavier has prepared them to be. It is part of the promise that makes up the Xavier brand.

We are Xavier Musketeers.

We are unique individuals who come together in the spirit of St. Ignatius,
to learn together, to serve together
and we will succeed in changing the world together.

We act with integrity, justice and generosity.

All for one and one for all.

Read more about Brand Positioning in the Brand Playbook.