Our Brand Story

Xavier Logo

The X in Xavier is a powerful symbol. It represents how we empower every future Musketeer. And "All For One" is more than a tagline. It is a promise and an invitation.

Learning, Serving, Achieving, Together. Xavier's brand pillars work together to fulfill the mission of the University. They touch everything Xavier says and does, internally and externally. And they touch the people of Xavier—students, faculty, staff—who are all ambassadors of the promise.

Learning

Serving

Achieving

Together

Voice and Tone

Our words have a goal—to inspire and unify Musketeers past, present and future; faculty and staff; and anyone connected with Xavier University.

Visually, the X commands attention as both our logo and our brand identity. It is at the heart of all our communications. Color, photography, logo and typography are equally important and create the visual foundation for the Xavier brand.

XAVIER BLUE PMS 289

XAVIER SILVER PMS 422