Dr. Ashley Hinck, PhD

Associate Professor, Communication Department

(She, Her, Hers)

Dr. Hinck teaches courses in digital media, online communication, and digital rhetoric. Her research examines how fandom and politics intersect online. Her publications have examined the civic activities of fandoms like Harry Potter, Star Wars, LEGO, and college football and the digital communication of politicians like Ted Cruz and Alexandria Ocasio-Cortez. Her latest book, Politics for the Love of Fandom: Fan-Based Citizenship in a Digital World (LSU Press, 2019) won the Roderick P. Hart Oustanding Book Award from the National Communication Association (NCA) Political Communication Division and tied for the Outstanding Book Award from the Midwest Popular Culture Association (MPCA).



digital media, fandom, citizenship, social activism, rhetoric

First Year at Xavier





  • PhD (University of Wisconsin-Madison)
  • MA (University of Wisconsin-Madison)
  • BA (Creighton University)


  • Hinck, A. & Hardin, C. (2023). Civic culture in the Supernatural fandom: Misha Collins, Destiel, and the 2020 US presidential election. Convergence: The International Journal of Research into New Media Technologies.
  • Hinck, A. (2023). Fan-based citizenship in “Mary Poppins Quits”: Public affect, fannish affect, and the potential for solidarity. Critical Studies in Media Communication, 40(4), 213-226.
  • Hinck, A. and Tighe, J. (2020). From the other side of the desk: Students’ discourses of teaching and learning. Communication Education, 69(1), 1-18. [**lead article]
  • Davisson, A. and Hinck, A. (2019). Watch that #NastyWoman shimmy: Memes, public perception, and affective publics during the 2016 US presidential debates. Electronic Journal of Communication, 29(1-2).
  • Hinck, A. (March 2019). Politics for the Love of Fandom: Fan-Based Citizenship in the Digital Age. Baton Rouge: Louisiana State University Press.
  • Booth, P., Davisson, A., Hess, A., & Hinck, A. (October 2018). Poaching Politics: Trolls, Fans, & Participatory Culture in the 2016 US Presidential Election. New York: Peter Lang. In the “Frontiers in Political Communication,” series edited by Mitchell McKinney and Mary Stuckey.
  • Hinck, A. (2018). Digital ghosts in the modern classroom. Hybrid Pedagogy: An Open-Access Journal of Learning, Teaching & Technology.
  • Hunting, K. & Hinck, A. (2017). “I’ll see you in Mystic Falls”: Intimacy, feelings, and public issues in Ian Somerhalder’s celebrity activism. Critical Studies in Media Communication, 34(5), 432-448.
  • Hinck, A. (2016). Ethical frameworks and ethical modalities: Theorizing communication and citizenship in a fluid world. Communication Theory, 26(1), 1-20. [**lead article]
  • Hinck, A. (2013). Framing the video essay as argument. The Cinema Journal Teaching Dossier, 2(1) Summer/Fall 2013,
  • Hinck, A. (2012). Theorizing a public engagement keystone: Seeing fandom's integral connection to civic engagement through the case of the Harry Potter Alliance. Transformative Works and Cultures, no. 10. doi:10.3983/twc.2012.0311.
  • Hatfield, K., Hinck, A., & Birkholt, M. (2007). Seeing the visual in argumentation: A rhetorical analysis of UNICEF Belgium’s Smurf PSA as a site of visual argumentation. Argumentation & Advocacy, 43(3&4), 144-151.
  • Hinck, A. (2018). Shifting patterns of football fandom, team ownership, and digital media cultures: YouTube, FIFA videogames, and AFC Wimbledon. In S. Lawrence and G. Crawford (Eds.), Digital football cultures. New York: Routledge.
  • Zolides, A. & Hinck, A. (2018). Debating a social media celebrity: Social media and Trump in the 2016 presidential debates. In E. Hinck (Ed.), Presidential debates in a changing media environment—Volume II: The citizens talk back. Santa Barbara, CA: Praeger.
  • Hinck, A. (2017). Fluidity in a digital world: Choice, communities, and public values. In A. Hess & A. Davisson (Eds.), Theorizing digital rhetoric (pp. 98-111). New York: Routledge.
  • Hinck, S., Ghanem, S., Hinck, A., and Kitsch, S. (2017). Exploring the decision to pursue a career in higher education administration: An analysis of gendered constraints and opportunities. In K. Cole and H. Hassel (Eds.), Surviving sexism in academia: Strategies for feminist leadership (pp. 29-37). New York: Routledge.
  • Hinck, A. (2014). Serving online communities: Service-learning, internet studies, and online education. In S. L. Crabill and D. W. Butin (Eds.), Community engagement 2.0?: Dialogues on the future of the civic in the disrupted university (pp. 26-40). New York: Palgrave Macmillan.
  • Hinck, A. (2012). Building bridges between sports and communication: The warm-up jog for the communication classroom. In F. Mullen and W. Mullen (Eds.), Teaching Communication Creatively (pp. 91-94). Lynchburg, VA: Liberty University Press.
  • Hinck, A. (2018). Book Review: Igniting the Internet: Youth and Activism in Postauthoritarian South Korea. Quarterly Journal of Speech, 104(3), 345–348.