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The Xavier Brand

Xavier’s brand guidelines aim to promote consistency of messaging while allowing for opportunities of creative and enthusiastic expression. This page contains editorial guidelines, templates and other resources designed to ensure consistent representation of the University across a variety of communication channels.

Brand Positioning

Our brand position is the essence of our platform and the strategic foundation for our creative work.

Brand Positioning

Voice

Guidelines for achieving a consistent and distinctive tone, language and personality in branded copy.

Voice

Graphic Identity

Logos, colors, typography and photography details.

Graphic Identity

Branded Photos

These selected photos are brand-approved and ready for use.

Photos

Editorial Standards

The following style guides are for use by our community members.

Editorial Standards

Templates

Downloadable letterheads, name tags, flyers and presentations.

Templates

Marketing Requests

Project proposals, web updates, logo requests and press releases.

Marketing Requests

Email Signature

Generate a personal, branded email signature.

Email Signature

Licensing Policy and Vendors

List of approved licensed vendors for branded merchandise.

Licensing Policy and Vendors