Master of Science (M.S.) in Customer Analytics
Program Details
Why Study Data Analytics at Xavier University?
Become a strategic leader in business by pursuing your Master of Science in Customer Analytics (MSCA) at Xavier University. Collaboratively led by the Marketing and Business Analytics Information Systems Departments (BAIS), our two-year MCSA degree program offers part- and full-time enrollment options to provide flexible educational pathways.
Designed to promote professional development, our master’s in customer analytics strengthens your critical thinking and elevates your technical programming skills like R, SQL, and Python. Through Xavier's unique partnerships with local business leaders, you have access to real-world opportunities and build the expertise required to tackle advanced career roles, work toward customer-centric solutions and help companies make better business decisions.
Nationally Recognized for Excellence
At Xavier, we strive for greatness in all we do. Because of the quality and value of our master’s in customer analytics degree program, Xavier ranked #14 in Analytics Programs by U.S. News & World Report, 2021 Best Colleges. With this national distinction, we continue to offer a leading-edge graduate education, enabling you to take on new professional challenges and reach your full potential.
A STEM-Certified Data Analytics Master’s Degree
Because of its emphasis on innovation and data-driven research, Xavier’s master’s in customer analytics qualifies as a STEM-eligible program. This means our MSCA degree helps international students extend their Optional Practical Training (OPT), empowering them to further their careers in the U.S. and gain invaluable professional experience. Learn more about Xavier’s international admission.
Leverage Real-World Experience
Strong connections form the foundation of the business community. Xavier works to cultivate meaningful relationships with community leaders and connect you to enriching experiences in a data-driven business environment. Through these opportunities, you gain critical practice in solving real-world problems and building the confidence and expertise required to stand out in this growing field.
Admission
Due to the nature of the program, the admissions process for Xavier’s Master of Science in Customer Analytics is rigorous, highly quantitative and selective. We accept applications on a rolling basis, allowing you to begin your studies anytime throughout the academic year.
When applying to our master’s program, please submit the following materials:
- Completed application.
- Most current résumé, uploaded with the application.
- Competitive GMAT score, or approved waiver, with an appropriate quantitative percentile rank.
- Competitive undergraduate and graduate GPA.
- Official transcripts and two letters of recommendation.
Please have all application materials sent directly to:
Xavier University
ATTN: Admission Processing Center
3800 Victory Parkway
Cincinnati, OH 45207-3221
Once the Admission Committee receives all your application materials, their review begins.
Curriculum
Created to empower a new generation of problem solvers, the curriculum for the Master of Science in Customer Analytics consists of 30 credit hours of graduate coursework that gives you a comprehensive understanding of how to transform data into insight and make strategic business decisions.
Through rigorous classes, you acquire essential technical competencies like data visualization and the fundamentals of data mining and database management. You also explore advanced topics in market research and strategy, statistics and consumer behavior. As you gain more specialized knowledge and skills, you develop stronger analytical instincts and business acumen, supporting your career growth.
These three courses form the basis of knowledge on which the remainder of the master’s degree builds. All students must enroll in these prerequisites if they have not already taken equivalent courses or demonstrated mastery:
- MKTG 550: Marketing Strategy
- BAIS 500: Business Statistics
- TUTORIAL: Excel Tutorial
Before entering the program, plan to meet with a faculty advisor to determine your needs and create a plan for completing the program requirements.
Fall
- MSCA 660: Statistical Programming (R)
- MSCA 602: Marketing Research
Spring
- MSCA 605: Applied Multivariate Analysis
- MSCA 640: Consumer-centric Category Mgt
Summer
- MSCA 664: Consumer Behavior
Fall
- MSCA 680: Intro Data Mining for Mgrs
- MSCA 674: Database Management
Spring
- MSCA 665: Business Analytics for Managers
- MSCA 689: Data Visualization
Summer
- MSCA 610: Analytics Practicum
Sample Courses
- MSCA 640: Consumer-Centric Cat Management - Category Management is a discipline that maximizes a retailer's and manufacturer's partnership. This course gives an overview of consumer insight metrics and their use in the sales and marketing processes. Additionally, a sizable online consumer panel reinforces classroom instruction and provides consumer understanding in launching a new product.
- MSCA 660: Statistical Programming - Besides learning and applying statistical functions, you receive a comprehensive introduction to the data-wrangling process, including harvesting, cleaning, transforming, manipulating, visualizing and modeling, as well as using data from various structured and unstructured sources, primarily using R Programming.
- MSCA 680: Introduction to Data Mining for Managers - This introductory course familiarizes you with popular data mining methods for extracting knowledge from data. The class covers principles of data mining while you acquire hands-on experience using state-of-the-art data mining software. The course takes a technological and marketing/management perspective.
- MSCA 689: Data Visualization - In this hands-on introduction to data visualization, you explore the fundamental design principles and techniques for interactively visualizing data. This course helps you understand how visual representations can help in the analysis and understanding of complex data, how to design compelling visualizations, how to create interactive dashboards and visualizations, and how to storyboard and effectively communicate using visualization.
Tuition and Fees
Your master’s degree isn’t far from reach. At Xavier University, we work to make graduate education accessible to all by offering competitive tuition rates and providing access to a wide variety of financial aid resources.
The tuition amounts listed below are for the 2023-2024 academic year and include classes from Summer 2023 through Spring 2024. Tuition cost is per credit hour unless otherwise stated. Review Xavier’s 2023-2024 graduate tuition and fees.
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Request InformationForge Business Connections
Wherever your post-graduation journey takes you, Xavier's support endures. As a customer analytics graduate, you become part of a dynamic network of over 16,000+ alumni with advanced business degrees. Through this expansive community, you can create impactful connections to professionals worldwide.
Experiential Learning
During your time in the master’s in customer analytics program, you obtain transformative real-world experience to build your competencies while supporting the nearby business community. See how students in Professor Scott Beck’s Marketing Strategy (MKTG 550) class take action and partner with a local business whose motto is “Build brands, create jobs and change lives.” Through these opportunities, you uphold Xavier’s mission of giving back to the community and promoting the common good.
Meet A Mentor
Graduate school can present new challenges and opportunities to grow. To ensure your success through our graduate program, we assign you a faculty mentor when you enroll. With the mentorship you receive, you benefit from their industry insight, gain access to crucial networking opportunities and foster meaningful working relationships.
Career Outlook for Data Analysts
With the increased implementation of data and market research usage in the corporate sphere, customer and market research analysts have a rapidly growing career field, offering ample opportunities for professional growth.
The Bureau of Labor Statistics projects market research analysts’ employment to grow by 13% annually over the next decade, generating over 94,000 jobs. This employment growth is more than four times faster than the national average of 3%. Additionally, this career field supports a steady earning potential, with a median annual salary of $68,230.
Xavier’s customer analytics alumni and current students have secured jobs at distinguished companies, including:
- Burke
- Cincinnati Children's
- Claritas
- GE Aerospace
- Macy's
- Procter & Gamble
- Quotient Technology
- Signature Hardware
- TriHealth
- Worldpay (formerly part of FIS)
- 84.51°
Master of Science (M.S.) in Customer Analytics Program at Xavier University
The need for practitioners, data scientists, solutions leaders and analysts grows with an ever-expanding digital world. By earning your master’s degree in Customer Analytics at Xavier, you immerse yourself in a rigorous program designed to develop your skill set, deepen your industry expertise and strengthen your problem-solving capabilities. Get career-ready and expand your professional network in Xavier’s MSCA program. Start your application today!
Xavier University's Williams College of Business is accredited by the AACSB. AACSB-accredited schools offer students a relevant and challenging curriculum, the highest quality faculty and career opportunities that are not found at other business schools.
Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."