Master of Science in Customer Analytics

Core Curriculum


The Master of Science in Customer Analytics is comprised of 30 credit hours of graduate coursework. An additional 6 credit hours of prerequisite coursework may be required based on the student's background. Before entering the program every student will meet with a faculty advisor to determine his or her needs and create a plan for completing requirements.


MKTG 550: Marketing Research
STAT 550: Business Statistics

Core Curriculum 

MSCA 602: Marketing Research
MSCA 605: Applied Multivariate Analysis
MSCA 610: Analytics Practicum
MSCA 640: Consumer-centric Category Management
MSCA 664: Consumer Behavior Theory
MSCA 660: Statistical Programming (R)
MSCA 665: Business Analytics for Managers
MSCA 674: Database Management
MSCA 680: Intro to Data Mining for Managers
MSCA 689: Data Visualization