Brian Hicks
Senior Associate Athletics Director for External Relations
Brian Hicks joined Xavier University in 2004 and was promoted to Senior Associate Athletics Director for External Relations in July of 2022.
Hicks is part of Xavier Athletics’ core senior leadership staff and is accountable for all aspects of the department’s external areas, including fan experience and engagement, broadcast, communications and media relations, sales and image-related initiatives. Oversight includes marketing and revenue generation efforts for Xavier University's 19 sport intercollegiate athletic program including ticket operations and sales, promotions, advertising, game-day activities, community relations and the overall branding of Xavier Athletics. He serves as the department liaison for Xavier Sports Properties (a property of Learfield Sports), and handles key strategic relationships with FOX Sports, CLC, and SIDEARM Sports.
Hicks is a member of the National Association of Collegiate Marketing Administrators (NACMA), served on its Board of Directors for ten years until 2020 and was President during the 2018-19 year. For the BIG EAST Conference, Hicks currently serves on the Women’s Soccer Sport and Championship Committee, and is on the Marketing & External Operations subcommittee.
A 1997 graduate of the University of Kentucky, Hicks earned a master's degree in sport administration from Xavier in 1999. He and his wife, Rachel, reside in Loveland with their children, Ben and Aubrey. He and Rachel are also members of Xavier Athletics’ All For One Fund.