Dr. Kate Loveland, Ph.D.
Department Chair
Associate Professor, Marketing
Dr. Katherine (Kate) Loveland is an Associate Professor and Chair of the Marketing Department in the Williams College of Business, Xavier University. She earned her Ph.D. in Marketing from Arizona State University in 2011. She teaches marketing research and consumer behavior related courses at the undergraduate and MBA levels.
Dr. Loveland’s research interests include the role of emotion in consumption, social influences on consumption, and how perceptions of risk drive decision making. Her work has been published in top journals including the Journal of Consumer Research, the Journal of Business Research, the Journal of Product and Brand Management, and the Journal of Personal Selling and Sales Management. She has presented her research in international venues and her work has been covered by top media outlets including AdAge and NPR.
Dr. Loveland is highly passionate about building strong relationships with students. She has been the faculty advisor for the Xavier Women in Business student club, is the founding faculty advisor of the Minorities in Business student club, and has participated in multiple international student trips. She actively seeks out new opportunities and experiences from creating mentoring relationships with students to exploring new places. To date she has lived and worked in three countries and 6 states and she has traveled to 4 continents.
First Year at Xavier
2014
Resume
Degrees
- Ph.D. Arizona State University, 2011
Publications
- Lowe, Michael L., Katherine E Loveland, and Aradhna Krishna (2019) “A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming,” Journal of Consumer Research, 46 (1), 159-179. https://doi.org/10.1093/jcr/ucy068
- Lasaleta, Jannine D. & Katherine E. Loveland (2019), “What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats,” Journal of the Association of Consumer Research, 4(2), 172-184, https://www.journals.uchicago.edu/doi/10.1086/702473
- Thompson, Scott A., James M. Loveland, and Katherine E. Loveland (2019), “The Impact of Switching Costs and Brand Communities on New Product Adoption: Served-Market Tyranny or Friendship with Benefits,” Journal of Product and Brand Management, 28(2), 140-153, https://doi.org/10.1108/JPBM-10-2017-1604.
- Loveland, Katherine E., Naomi Mandel, and Utpal M. Dholakia (2017), “Shaping Homeowner Pricing Decisions,” Keller Center Research Report, 10(2), https://www.baylor.edu/business/kellercenter/doc.php/285801.pdf
- Loveland, James M., John W. Lounsbury, Katherine E. Loveland and Danilo Dantas (2016), “A Portrait of the Artist as an Employee: The Impact of Personality on Career Satisfaction,” International Journal of Arts Management, 19(1), 4-13. Lead article
- Loveland, Katherine E., Naomi Mandel, and Utpal M. Dholakia (2014), “Effects of Ownership Duration, Purchase Price and Emotional Attachment on the Valuation of Personal Possessions,” Customer Needs and Solutions, 1(3), 224-240.
- Mathras, Daniele, Katherine E. Loveland and Naomi Mandel (2013), “Media Image Effects on the Self,” in The Routledge Companion to Identity and Consumption, eds. Ayalla A. Ruvio and Russell W. Belk, Routledge New York, NY.
- Loveland, Katherine E., Dirk Smeesters and Naomi Mandel (2010), “Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products,” Journal of Consumer Research, 37 (October), 393-408.
- Amyx, Douglas A., Shahid Bhuian, Dheeraj Sharma, and Katherine E. Loveland (2008), “Corporate Ethical Values: SCEV II Scale Development and Assessment of Antecedents and Outcomes from Salespeople’s Perspective,” Journal of Personal Selling and Sales Management, 28(4), 388-401.