Department of Sport Science & Management

Douglas J. Olberding, EdD

Associate Professor
Sport Management and Marketing, Graduate Sport Administration

Douglas J. Olberding is an Associate Professor of sport management at Xavier University in Cincinnati, Ohio. He received his doctoral degree in sport management from the University of Kentucky in 1999, and a Master's Degree in political science in 1990 from Ohio University. His most recent published works include an examination of the effect of import substitution on the economic impact estimates of sport events, the differences in web-based versus traditional data gathering methods, and analysis brand equity in sport events. Also he has studied the relationship between strategic management and athletic performance in U.S. Olympic sport organizations. Prior to coming to Xavier, Dr. Olberding was the men's and women's cross country coach at Transylvania University. Dr. Olberding has also worked with YMCA of Central Kentucky, and The Council of State Governments, both located in Lexington, Kentucky.

Aside from his duties at Xavier, Dr. Olberding serves as chairman of the Reggae Run, the largest 5-Kilometer race in southwestern Ohio. In this capacity, he has helped the organization raise nearly $800,000 for local charities over the past 14 years. He is also on the Board of Directors of the Flying Pig Marathon serving as the organization's treasurer for 4 years. He is currently the vice-chair of the Pig. When he is not teaching, running, or at home with his family, Dr. Olberding enjoys playing guitar in the band, The Nativity CODE. This group which is made up of musicians from Nativity of Our Lord Parish in Cincinnati donates all of their earnings to charitable organizations. Since 2004, the group has raised more than $20,000.








Economic impact analysis, branding, strategic planning