Kevin Lavelle, MBA

Director of Brand Strategy, Marketing and Communications

First Year at Xavier



Brand, Marketing, Web, Social Media, Enrollment


Kevin has been at Xavier University since entering as a first-year student in 1998. He was actively involved in campus ministry, the University Scholars honors program, the admission ambassador program and as a fan at Xavier sporting events. Kevin is a member of Alpha Sigma Nu, a Jesuit honors fraternity, and he received the Loyola Medal for outstanding service in campus ministry in 2002.

After graduating in 2002, he began working at the University as an admission counselor in the Office of Undergraduate Admission. In addition to recruiting and counseling prospective students, Kevin's responsibilities included e-communication, the admission website, the ambassador program and overnight visit program. Working with the Office of Web Services, he served as the admission point-person in the development of the “Road to Xavier” website, an interactive website for admitted students. The “Road to Xavier” was named “Best University Web Site” of 2006 by the Web Marketing Association.

Kevin joined the Office of Web Services in August 2007, serving the University community as the Coordinator of Web Services. In 2009 the Web Services team received the Grand Gold Award from the Council for Advancement and Support of Education (CASE) for the “Road to Xavier” as a top University web site.

Kevin currently serves as Senior Digital Strategist and Marketing Partner, working with the talented University Communications team.



  • MBA - Xavier University
  • BS Political Science - Xavier University

Work Experience

  • Director of Brand Strategy 2019-
  • Senior Digital Strategist and Marketing Partner 2014-2019
  • Director of Web and Media 2010-2014
  • Coordinator of Web Services 2007-2010
  • Senior Assistant Director of Admission 2002-2007


  • Assuring the Future Mission and Identity of Xavier (AFMIX) graduate
  • Xavier Leadership Academy graduate
  • Staff Advisory Committee 2015-2019 (chair 2018-2019)