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[Title]

[Your Name]

[University]

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Strengths [ + Internal Factors] Questions to consider: What makes your brand stand out from competitors? How are brand attitudes positive? Why? Which areas do other people say you do well? Do workers have special knowledge, skills or attitudes? Why should people invest in your brand?	Weaknesses [ - Internal Factors] Questions to consider: What causes your brand to be indistinguishable? How are brand attitudes negative? Why? Which areas do other people say you do unwell? Do workers have any missing areas of competency, skills or attitudes? Why should people be hesitant of your brand?
Opportunities [ + External Factors] Questions to consider: Are there any trends that may help your brand and its services? Are there any political factors that may help your brand? What is missing in your industry’s market? Are there any stakeholders that haven’t been reached? How can they help your brand? Are there any inventions or technological advances that can help your brand? What environmental factors might improve your brand?	Threats [ - External Factors] Questions to consider: Are there any trends that may threaten your brand and its services? Are there any political factors that may harm your brand? Have competitors fulfilled something that was missing in your industry’s market? Are there any stakeholders against your brand? Why? Are there any inventions or technological advances that can help your brand? What environmental factors might harm your brand?