Required Courses (4 courses)

  • COMM 206: Writing for the Media
  • COMM 270: Principles of Strategic Communication
  • COMM 329: Audience Survey and Research
  • COMM 430: Creative Strategies

Advertising Electives (choose 2 courses)

  • COMM 211: Media Literacy
  • COMM 235: Digital Design
  • COMM 237: Elements of Copy and Design (Fall)
  • COMM 264: Persuasion
  • COMM 332: Media Strategies in Advertising (Fall)
  • COMM 477: Strategic Communication Ethics and Society

**Note: The semester in which courses are offered is subject to change. Be sure to talk to your adviser about planning for courses that are only offered once per year.