Department of communication arts revamps curriculum for 2006 academic year

New faculty, classes added, including Media Literacy, Writing for Media, more to keep students up to date | June 1, 2006

Starting this fall, the department of communication arts is unveiling a new curriculum to help students keep up-to-date on the ever-changing communications field.

There are more than 200 students enrolled in the department’s four majors: public relations, electronic media, organizational communication and advertising. All four majors are adding new classes to their curriculum, including Media Literacy, Writing for the Media and Media, Democracy and the Public. The Board of Undergraduate Studies has approved the curriculum overhaul.

“It has been more than 10 years since the communication arts department reevaluated its curriculum as a whole,” says department chair Indra de Silva. “In that time, a host of new communication technologies and practices have entered the business world, necessitating some corresponding changes in our curriculum.”

The department also hired five new Ph.D.s in the last seven years, three in the last two years.

“These individuals come with diverse backgrounds, training and specializations,” says de Silva. “In order for the department to make optimal use of these new resources, we needed to revisit our curriculum. We believe the changes we have proposed will provide our students with a more current, more challenging, more rigorous, more thorough college experience.”

Communication arts graduates can be found working across the country at companies such as J. Walter Thompson, Young & Rubicam, Dan Pinger Public Relations, Northlich, Procter & Gamble, WCPO Cincinnati, Cincinnati Bengals, Clear Channel, Avanti Press and more.