Executive M.B.A. alumnus discussing how to build competitive edge with creativity

Min Basadur speaking with alumni at pre-game dinner in the Williams College of Business | February 2, 2006

Min Basadur, a 1971 M.B.A. graduate, is speaking with alumni from the University's executive M.B.A. program at a pre-game dinner at 5:00 p.m. in Williams College of Business. The men's basketball game against George Washington follows at 7:00 p.m. His talk, titled, “Building Competitive Edge Driven by Corporate Wide Applied Creativity,” addresses how successful corporations use creativity throughout the company to solve problems and develop a creative corporate culture.

Basadur manages Basadur Applied Creativity, a creative management company, which has worldwide clients, including JP Morgan Chase, Pfizer, Procter & Gamble, Pepsico and the governments of Canada and Singapore. In addition, Basadur is a full professor of innovation and organizational psychology at McMaster University and featured on World Business Review. Basadur also worked at Procter & Gamble developing new products and markets and shared his secrets on how to generate creativity and leadership in the book, The Power of Innovation.

“Min is an internationally recognized innovation and applied creativity expert with a proven method that helps companies of all sizes and industries solve problems more effectively," says Sherrie Human, Castellini chair in entrepreneurial studies. "I have seen this first hand in using his methods with Xavier alumni organizations. We are delighted that he will share his expertise in a special session with our executive M.B.A. alumni.”

For more information about tonight's dinner call 513 745-3160.