Business Analytics Program

Business Analytics Minor

There is a significant gap between the supply and demand of individuals with analytics skills with demand far outpacing supply.  The minor in Business Analytics enables students to emerge with the necessary skills to immediately contribute to businesses in roles which require training in and aptitude for data analysis.  Through the utilization of real-world data sets, our students will gain the skills, confidence and expertise required to succeed in today’s data-driven business world.

Student’s pursuing a minor in Business Analytics will not only develop strong analytic skills but also emerge as ethically responsible users of data.  Ultimately, students will be able to help businesses make better decisions through data analysis and statistical modelling.


Required Courses

BAIS 358 – Data Modelling & Management

BAIS 365 – Business Analytics

BAIS329/MKTG329 – Data Mining

MKTG 302 – Marketing Research

MKTG315 – Principles of Category Management or MKTG 370 – Consumer Behavior


A 2.000 cumulative average must be attained in these courses.

To learn more about the minor, contact:

Dr. Greg Smith

To declare the business analytics minor, visit:

Undergraduate Office
Williams College of Business
Smith Hall, Room 120A

Phone 513 745-3131