Sales Leadership Essentials

Driving top line growth has never been a more pressing need. This can no longer be done by recruiting an aggressive team of hungry sales specialists and turning them loose on the market. Rather, it requires building a customer service and sales culture top-to-bottom in the organization. It demands alignment between those who design, sell, deliver and support products and services.

Today’s sales must become broader in their approach and their orientation. They must have influence at senior levels in the organization where strategy and branding decisions must be made. They must also be active in the field, intimate with clients, and the people who interact with them every day. They must also be capable of demonstrating leadership throughout the organization, inspiring behaviors that help drive sales.

Sales Leadership Essentials is designed for senior levels of sales executives who must understand business and market strategy and how they interrelate. They must excel and converting from strategy designing the implementation approach to achieve success. They must be able to oversee the tactical implementation, and apply effective leadership as a tool in strategy deployment.

Initial Assessments

The program starts with two analytical diagnostic tools, one for the organization, and the other for the sales leader. The first one called The Revenue Capture Capability Audit, measures your organization across 21 different dimensions. These help you see what’s in place, what is working, and what is standing in the way of helping your organization drive top line sales growth. It reviews the spectrum from forecasting and planning through order fulfillment and performance measurement.

The second diagnostic is called StrengthFinder™ Profile and was developed through the research of Marcus Buckingham and Donald Clifton. It will help you to assess your five most dominate leadership signature themes through which you can lead effectively.

With this data in hand, you will be guided on an interactive journey to assess for what and how you need to lead your organization forward.L