Internet-based Marketing
Presented by Phil Russell
Most mid-size and larger organizations acknowledge the importance of having a coherent Internet communications strategy — be it marketing centric or customer service focused.
However, few organizations have become truly Internet savvy—unable to create a profitable business strategy for the Internet—leading to increased revenue acquisition, increased productivity and decreased operational costs.
Most organizations are not like Amazon.com™, in that their business models are not based on E-commerce. But rather, the majority of organizations are selling into situations that more complex, more customized and typically require human interaction to sell successfully. This workshop will highlight many non-E-commerce methods to exploit the Internet and provide concrete examples of how other companies are achieving attractive returns-on-investment.
Moreover, this workshop reveals best-practices related to Internet-based marketing, sales and customer service. It concludes with a practical exercise in drafting a personalized Internet strategy plan by each participating organization team representing marketing/sales and technical support.
Who Should Attend
Marketing and/or sales managers; MIS managers; webmasters will find this workshop most helpful in leading their respective organizations to a successful web presence. Participants are invited to bring a technical staff member on day two free of charge.
You Will Learn
- To identify customer-service strategies that lead to bottom-line results.
