Mr. Robert Jablonski
Entrepreneurship Visiting Faculty
Areas of Expertise: Other Information: Bob Jablonski is an adjunct professor of marketing at the Williams College of Business since 1997. His expertise and core competencies are in product and service development, enterprise value creation management, global marketing and sales program development /management. As adjunct professor his courses include strategic marketing, product planning and development, professional selling, information systems development, database management and operations management. Bob holds a B.S.B.A. and M.B.A. from Xavier University. As a practitioner Bob has defined national and global marketing strategies for new and existing products in the software industry. Based on his analysis of common customer needs, he has developed global positions, with the associated localization and product message. He is experienced in marketing technical products and services in North America, Europe, United Kingdom, Japan, Australia, China, North and South America. His entrepreneurial experience is based in MarketWare Corp. a successful technology start-up company he co-founded. He led an innovative leadership team that utilized trade associations to create an industry-wide standard database. By focusing on how industries integrate technology, programs were customized for several industries including hardware, housewares, grocery, automotive aftermarket, pet products and school/office products. Bob has also been a national sales manager, directing both captive and independent representative sales organizations targeting national retail accounts with consumer products. His comprehensive professional marketing experiences, coupled with his academic pursuits, facilitate the application of concepts, principles and theories.
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