Learning Goals

Goals of the International Business Major: As a result of completing the major in International Business, graduates will be able to:

Develop, implement and assess strategic plans for an international company.	Create a global mission statement for a company. Know how differences in political-economic environments can impact strategy formation and its implementation. Analyze factors – both environmental (threats and opportunities) and internal (strengths and weaknesses) – to develop an affective international business strategy. Be able to access relevant sources of data and other material to make international decisions and evaluate global ventures. Recognize global ethical and social responsibility issues, including concerns with sustainability; and contribute to an ethically and socially responsible business environment. Establish and manage a project management infrastructure that integrates marketing, human resource, financial, operational, and IT functions in order to implement an international strategy.
Communicate effectively – in both written documents and oral presentations	Communicate clearly in writing. Communicate clearly in speech
Develop, implement, and assess the operations of an international company.	Know how cultures vary, recognize cultural issues in global activities, and be able to manage cross-cultural teams. Know and understand general legal liability issues and differences in intellectual property rights. Evaluate the impacts of global sourcing. Evaluate and select IT and general supply chain strategies to support global sourcing. Develop, implement, and evaluate a global budget.
Manage, implement, and coordinate marketing functions to enhance company goals in its international operations.	Obtain and analyze relevant data to evaluate market threats and opportunities, market segments, and products. Develop and select an entry strategy. Select, implement, and manage global pricing strategies. Select, implement, and manage global promotion strategies. Develop, implement, and evaluate a global marketing budget
Evaluate financial risks, mitigate exchange exposure, and make payment and financing decisions for global activities.	Obtain and analyze relevant data to measure and assess the costs, benefits, and risks of operations in a target country. Select, implement, and manage exchange risk mitigation techniques. Establish the most appropriate methods and terms of payment Develop a financial plan to establish whether internal/external international trade financing is required. Identify options for short-term pre- and/or post-shipment finance for a seller, medium- and long-term finance for a buyer.
Work effectively in a foreign environment.	Interact socially and professionally in a comfortable and effective manner in a foreign environment.