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2 Marketing Must Have Electives Added to Fall Term

Modern marketing topics of Category Management and Social Media Management added to the 2013 Fall Schedule.


 Two classes that are essential for mastering modern marketing have been added to the fall Xavier MBA schedule.  The courses are:

MKTG 640:  Consumer Centric Category Management which will be taught by Xavier MBA alum and dunnhumby VP Scott Beck.

MKTG 669:  Social Media Marketing which will be taught by Xavier MBA alum and Social Media guru Matt Dooley.

Both electives count toward the Xavier MBA concentration in Marketing, one of the most subscribed concentrations in the program.

The classes run 16 weeks, meeting for one night a week.  Both classes are open and available to current students and MBA alumni from any university or college.