MGMT 633 GLOBAL SUPPLY CHAIN MANAGEMENT SPRING 2010 Saturday 12:30PM-4:00PM (HAI 5) Instructor: Dr. Lifang Wu Campus Phone: 745-3928 Office: Schott 404 Fax: 745-4383 Office Hours: 4:00pm-6:00pm TW, 10:00am-12:00pm F Email: WUL@xavier.edu _____________________________________________________________________________ MISSION OF THE WCB To educate students of business, enabling them to improve organizations and society, consistent with the Jesuit tradition. _____________________________________________________________________________ COURSE OBJECTIVES To provide students with a practical, stimulating learning experience on strategic insights and tactical skills for designing and improving global supply chains, with an emphasis on problem-solving skills and global perspectives. _____________________________________________________________________________ COURSE DESCRIPTION Supply Chain Management involves the flows of materials and information among all of the firms that contribute value to a product, from the source of raw materials to end customers. Elements of supply chain management have been studied and practiced in marketing, logistics, and operations management. We will attempt to integrate these different perspectives to develop a broad understanding of how to manage a global supply chain. The most important concepts, methods, and techniques of managing global supply chains will be discussed in the course using examples, cases, numerical illustrations and problems. By the end of the course, you should have developed an appreciation for the challenges in managing a global supply chain and the ability to apply analytical tools and conceptual frameworks for solving real supply chain problems. _____________________________________________________________________________ COURSE MATERIALS The course is delivered through a combination of lecture, cases, games and project. . Text Book (C&M) Sunil Chopra and Peter Meindl, Supply Chain Management: Strategy, Planning & Operation, Fourth Edition, Prentice Hall, Upper Saddle River, NJ, 2009. (ISBN: 9780136080404) . Case Packet The packet includes the following three Harvard Business School cases: (1) Barilla SpA (A) (HBS# 9-694-046), (2) Sport Obermeyer, Ltd. (HBS# 9-695-022), (3) Merloni Elettrodomestici SpA (HBS# 9-690-003). These cases are available for purchase from hbsp.harvard.edu. Other additional cases will be posted online if necessary. . Course Notes To support the lectures and case discussions, I will post notes on the blackboard website. These notes include lecture PowerPoint slides, homework problems and solutions, case questions etc. However, they are not intended to be a substitute for attending classes. _____________________________________________________________________________ COURSE REQUIREMENTS Attendance and Participation Class attendance is required. If you must plan on missing a class, let your instructor know in advance in writing (email is OK). To foster a productive learning environment, it is important that everyone comes to class prepared and willing to contribute to discussion (making comments, asking and answering questions etc). Essential preparation includes reading the assigned materials, developing case analysis, and completing the homework assignments. Teamwork To maximize learning, everyone is strongly encouraged to work in a study group of no more than 3 students. Please form groups in our first meeting and turn in the group list to me. Group members are encouraged to sit together in class throughout the semester. Please note that most of the required class work in this course can be completed in groups (except for the final exam). Every team member is expected to make contributions on an equal basis. Peer evaluation will be conducted at the end of the semester. Homework To facilitate your understanding on some of the analytical tools that we will be learning, there will be several homework (workout) problems for some classes. Homework is individual-based. However, they do not need to be turned in and solutions will be posted. Case Reports There will be three case reports due in this semester (3-5 pages for each report). Only two best case reports will be used to determine your final grade. You will be asked to analyze the specific issues included in the case and make a recommendation. Facts in the case need not be restated unless used to make a point. You can choose to do this on your own or in groups. Please note that 20% off per week penalty will be applied to any late submitted case reports. Supply Chain Games (1) In class 8, we will play the global supply chain simulation game (Harvard product # 6107). This interactive online simulation allows students to try their hands at managing the complexities of a global supply chain by putting them in the shoes of the supply chain manager of a mobile phone manufacturer. The game is developed to simulate the more complex (thus more realistic) decision setting. As such, references are limited to reinforce the idea that students are “on their own” as they might be in a real-life scenario. After the game, each group turns in a “memo” describing their actions during the game, a rationale for those actions and additional actions that would have resulted in better financial performance in retrospect. (2) Beer game explores how supply chain bullwhip effect is built across supply chain stages. Project There will be one 4-6 page project paper due by the end of the semester (see term project guidelines). You also need to present your major findings to the class at that time. Your presentation time will be 10 minutes. Note the project proposal will be due in class 3 and the proposal will not be returned unless it is rejected. Please write no more than 200 words in your proposal. Exam There will be one comprehensive take-home final exam, designed primarily to examine your ability to use the concepts and analytical tools that we will study in class. The exam is open-book and open-notes. Short essay questions, work-out problems, and short cases will be used. _____________________________________________________________________________ GRADING SYSTEM The performance criteria are weighted as follows: 1. Class participation 20% (including attendance) 2. Simulation game 10% 3. Case reports =25% 4. Project 15% (paper 10%, presentation 5%) 5. Exam 30% Total 100% The expected course grading scale is: A=90%; B=80% (Plus or minus grade will be used) ______________________________________________________________________________ TEACHING SCHEDULE Class Date Topics Related Chapters 1 01/16 Introduction to global supply chain management Global supply chain strategy 1, 2, 3 2 01/23 Planning global supply chain network 4, 5 3 01/30 Inventory management in a supply chain Project proposal due 10 4 02/06 Managing demand uncertainty in a supply chain Barilla case due 11 5 02/13 Matching supply with demand 12, 9 6 02/20 Information management in supply chains Pricing and revenue management Sport Obermeyer case due 7, 16 15 7 02/27 Global sourcing and procurement management International logistics 14 13 8 03/06 HBS global supply chain management simulation (Class does not meet) 9 03/13 Risk management in global supply chains Merloni case due 6 10 03/20 Beer game Supply chain coordination 17 11 03/27 Project presentations (by groups) Final review 12 04/10 Final exam ______________________________________________________________________________ OTHER RECOMMENDED SCM BOOKS AND JOURNALS David Simchi-Levi, P. Kaminsky and E. Simchi-Levi. Designing and Managing Supply Chain: Concepts, Strategies, and Case Studies (3nd Edition). Irwin.McGraw-Hill, 2007. Michael Hugos. Essentials of Supply Chain Management (2nd Edition), John Wiley & Sons. 2006. David Blanchard. Supply Chain Management Best Practices. John Wiley & Sons. 2007. Donald J. Bowersox, D.J. Closs and M.B. Cooper. Supply Chain Logistics Management (2nd Edition). Irwin.McGraw-Hill, 2007. Professional journals such as Supply Chain Management Review; Journal of Supply Chain Management; Journal of Business Logistics (free access through XU library portal) ______________________________________________________________________________ Guidelines for Writing a Case Report The reports are graded for both content and presentation. A good paper should clearly and succinctly state the recommendations in the first paragraph to provide the reader with a framework. The remaining paragraphs should each present a major part of the rationale for the recommendation in terms of the desirable and undesirable consequences of adopting it. The rationale must consider capabilities that the logistics system under study needs to excel at, and how the current system either provides these capabilities or fails to provide them. A good report is NOT a chronology of analysis (i.e., answering the questions listed in sequence), but a clearly articulated statement of recommendation and support. If there are options under consideration in the case that are rejected by you, a clear rationale for your decision should be provided. Facts stated in the case need not be restated unless used to make a point. I will assume that the most important issues are raised in the report and that all else is less important to the writer. Both desirable and undesirable consequences should be factually stated and supported. In the overall evaluation of the report the discussion of all consequences of the recommendation is of the greatest importance. Providing analysis for a report is a time consuming and intellectually challenging task. Each case has a set of questions which are essentially a guide to help you with the analysis. The objective is to evaluate a complete range of alternatives and anticipate and discuss the full consequences of your recommendation. Reports should be typed with 1.5 line-spacing and should not exceed 5 pages, not including appendices and exhibits. Exhibits appended to the reports need not be typed, but should be neat and easy to understand. As per the honor code, an individual should include his/her name on a report only if they have contributed to the analysis. Project Guidelines This is a project that can be done individually or in group (It would be best to use the same group that you are using for class assignments. However this is not a requirement).The possible outcomes from a project report are: to analyze an existing logistics process and suggest any improvements that need to be made, or to study a supply chain research topic such as RFID, CPFR or e-business. Examples include a study of the distribution system and store deliveries at McDonalds, design of a logistics system for a manufacturer of refrigeration equipment, and a comprehensive analysis of e-business or RFID technology. The project report should not be a detailed description of everything you have done/researched but a specific set of observations, insights, and recommendations, together with supporting evidences. It should begin with an executive summary no longer than 250 words. If you study a real supply chain process, the following general guidelines can be used: 1. Executive summary 2. Define the process and the context (business unit) in which it operates. 3. What is the strategy / market of the business unit? 4. What does this imply in terms of the logistics process you are studying? What must this process be able to do particularly well in terms of cost, time, quality, and flexibility? The headings mentioned here are broad. You are expected to identify specific dimensions along which the process is expected to do particularly well. 5. Describe the current process structure in terms of information, inventory, transportation, and location. 6. Discuss the process capabilities, given the current structure, in terms of the specific dimensions identified by you in 4. 7. Discuss existing problems and weaknesses in the current process. What additional capabilities does the process need to develop? 8. How should the process be restructured to develop these capabilities? Discuss why the changes suggested by you will have the desired effect along the key dimensions identified by you. 9. Discuss how the suggested changes should be implemented with a time line. Explain any resistance you may face in implementing the changes. Please note that these are general guidelines. I am not looking for a project report with nine points in the sequence listed above. Please feel free to add to or alter the above list as best fits your project.