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In this edition:

New Marketing Electives Added for Fall

Big East Conference
Digital Editor for Tri-Health  
New Electives Added for Fall

Two new marketing electives have been added for the fall term. Both courses are open for enrollment. Please contact the MBA Office with any questions you have.

MKTG 640, Consumer-Centric Category Management
CRN: 92015
Thursday / 6:00-8:30pm
Instructor: Scott Beck

MKTG 669, Social Media Marketing
CRN: 92016
Tuesday, 6;8:30pm
Instructor: Matthew Dooley

Big East Conference

On Monday, July 1, Xavier officially joins the Big East Conference, and part of the planned events taking place throughout the day is "Xavier Night at the Cincinnati Reds." You are invited to be part of the "Xavier Parade" around the field at GABP before the game, and then join the entire Xavier community sitting in the right field "moon deck" for the game. Tickets are normally $28, but can be purchased online for the special Xavier price of $15.75 per person. Deadline is June 21. www.xavier.edu/reds/

Digital Editor for Tri-Health

Position uses digital platforms (web, social, and multimedia) to help meet organizational goals.

Questions: Jeff Stewart XU MBA alum 2010, jeffrey_stewart@trihealth.com
Submit resume at http://bit.ly/DigitalEditor

Job Description:
This position counsels management digital (web, social, multimedia) communications strategies and best practices that support TriHealth's strategic objectives and initiatives.

This position:

  • Develop, implement and manage digital marketing plans that align to business objectives and support marketing and branding initiatives
  • Develop digital content that is rich, timely, and meet key target audience needs
  • Identify and understand functional and operational attributes of Institutes and corporate priorities, consumer benefits, key audiences, and business goals
  • Plan, design and create rich, modern multimedia content that is consistent with corporate branding
  • Leverage digital social and multimedia content to deliver corporate messages to key audiences, including internal employee and physician audiences
  • Develop and implement processes and benchmarks to monitor the effectiveness of digital strategies based on stated goals
  • Direct the development, approval, production, implementation and evaluation of various branding and promotional strategies that support business and marketing plans, and align with corporate priorities, are consistent with brand strategy, utilize creativity and project management skills, and leverage budget parameters
  • Leverage and manage brand-building through utilizing key infrastructure support departments such as physician relations, sales, call center, patient registration, central scheduling, etc. to ensure consistency and coordination of messaging, materials and promotional activities
  • Work independently to plan, develop, and implement external and internal digital content, architecture, navigation and design
  • Edit content to conform to TriHealth style guidelines and maximize search engine results.
  • Ensure digital content meets ADA, Stark Law, HIPAA, Section 508 and other applicable guidelines

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Information Sessions
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July 10, 2013
August 7, 2013
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