MKTG302 MARKETING RESEARCH (3.00) Marketing research, methodologies, and managerial utilization of research findings Prerequisite: STAT 200 MKTG 300 (grade "C" or better)

MKTG303 CO-OP EDUCATION/MARKETING: JR (3.00-6.00) An elective cooperative experience where students earn academic credit while performing approved marketing-related work. Prerequisite: MGMT 301 55 credit hours completed, 2.75 gpa, department approval required

MKTG305 CREATIVITY & INNOVATION (3.00) Covers the framing processes and techniques individuals, groups, and organizations can use to enhance creativity and innovation. Cross-listed Courses: ENTR305 MGMT305

MKTG310 BUSINESS TO BUSINESS MARKETING (3.00) Dynamics of marketing from a business to a business. Buyer behavior and market structure are analyzed in the context of the 4Ps. Prerequisite: MKTG 300 (grade "C" or better)

MKTG320 INTERNATIONAL MARKETING (3.00) Conditions peculiar to international marketing of goods and services and their effects on marketing stretegy. Prerequisite: MKTG 300 (grade "C" or better)

MKTG325 MARKETING SERVICES (3.00) The marketing of services will be explored with special emphasis on how they differ from packaged and industrial goods. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG328 DIRECT MARKETING (3.00) Direct marketing as a tool, its strategies, techniques and measurement systems are studied. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG329 DATA MINING (3.00) The students will receive an introduction to the basic theory, tools and techniques of data mining, including prediction, associations, clustering and recommendation systems. The course will be delivered from two points of view: the technological view and the marketing management view. The students will use data mining tools when doing their team projects for customer relationship management. The teams will experience the implementation of these algorithms on real data. Cross-listed Courses: INFO329 INFO979 MKTG979

MKTG330 RETAILING MARKETING (3.00) Retailing is the largest industry and the dominant employer in the U.S. economy. The industry is explored, with particular emphasis on understanding the activites of retailers, both large and small. Topics include shopper behavior, store location, store layout, product presentation, and customer service. The criteria for success in retailing, the impact of technology on retailing, and the retail process examined within the larger domain of marketing. Beneficial to all marketing and business majors, as well as others engaged in shopping activities. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG340 SUPPLY CHAIN LOGISTICS (3.00) In an age of rising customer expectations and declining product life cycles, organizations must do everything better and faster. New logistics and information technologies have created opportunities to revolutionize supply chain logistics. This course evaluates the management of an organization's value chain, including procurement of resources, transformation into bundles of satisfaction (goods & services), and distribution to ultimate customers through imtermediaries. Prerequisite: MKTG 300

MKTG350 ADVERTISING (3.00) Creative and institutional aspects of advertising and their relationship to market and product attributes. Effects of legal and social environment. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG351 SALES PROMOTION (3.00) The use of sales promotions as promotional tools are examined. The development, implementation and budgeting of sales promotions are studied. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG355 PRODUCT DEVELOPMENT (3.00) Focuses on new products as a major source of corporate growth. Included are such topics as: identification of new business opportunities; the stages of new product development; risk assessment and reduction. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG357 E-COMMERCE (3.00) In order for business students to really understand e-commerce, they must understand the relationships among e-commerce business organizations, the role of Internet technologies and the social and legal context of e-commerce. This course will develop the guidelines necessary for the planning and implementation of a successful e-commerce strategy applicable for a wide variety of organizations. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG361 PROFESSIONAL SELLING (3.00) Dynamics of selling and techniques of persuasive leadership. Explores selling as a profession through multiple channels. Relationship selling and customer relationship management. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG370 CONSUMER BEHAVIOR (3.00) Marketing strategy implications of consumer behavior. Provides a basic understanding of the major concepts and theories in consumer decision making and behavior. Considers psychology and other social sciences as they contribute to the understanding of these notions. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG390 ETHICAL ISSUES IN MARKETING (3.00) Current developments in consumerism and consumer protection. Ecology, social responsibility, and ethical issues. Governmental roles. Prerequisite: MKTG 300 (Grade "C" or better)

MKTG399 TUTORIAL IN MKTG: JUNIOR LEVEL (2.00-3.00) Research, meeting, and attendance at scheduled lectures as determined by the advisor. Prerequisite: Permission of the chair and dean

MKTG400 MARKETING MANAGEMENT (3.00) Marketing planning. The coordination of all aspects of marketing in a case-based format. Prerequisite: six hours of upper division marketing courses

MKTG403 CO-OP EDUCATION/MARKETING: SR (3.00-6.00) An elective cooperative experience where students earn academic credit while performing approved marketing-related work experience. Prerequisite: MGMT 301 55 credit hours completed, 2.75 gpa, departmental approval required

MKTG491 MARKETING PRACTICUM (3.00) Designed for undergraduate students participating in non-paid internships, the goals and objectives of these internships and course approval are the responsibility of the chair.

MKTG495 MARKETING PLANNING & ANALYSIS (3.00) Developing and applying marketing strategy in a simulated business environment. Prerequisite: FINC 300 MKTG 400 six hours of upper division marketing courses

MKTG499 TUTORIAL IN MKTG: SENIOR LEVEL (2.00-3.00) Research, meeting, and attendance at scheduled lectures as determined by the advisor. Prerequisite: permission of the chair and dean

MKTG700 MARKETING STRATEGY (4.00) This course provides grounding in marketing, emphasizing marketing strategy formulation and implementation in light of the organization's objectives. There is an emphasis on using analytical approaches to make marketing decisions. Prerequisite: Admission to the Executive MBA program

MKTG801 MARKETING CONCEPTS (2.00) Marketing involves changes. The activities involved in marketing products, services, and ideas are examined within a framework of customer management are explored. Topics include global marketing environment, market analysis and segmentation, consumer behavior, product development and management, pricing, promotion, and distribution. Marketing is examined from its role as a central function of business and non-profit organizations, and from its dominant role in a market economy.

MKTG901 MARKETING STRATEGY (3.00) The strategic planning process as it applies to marketing management, current literature and techniques. Prerequisite: All business skills and required foundations skills courses

MKTG902 MARKETING RESEARCH (3.00) Methods and techniques of marketing research; its use as a tool of management; cases in marketing research. Cross-listed Courses: PSYC553 Prerequisite: MKTG 901

MKTG921 ENTREPRENEURIAL MARKETING (2.00) Understand the challenges and acquire the skills and information needed to maximize marketing results with minimal marketing resources. Cross-listed Courses: ENTR921

MKTG926 MULTINATIONAL MARKETING (3.00) Product decisions, pricing decisions, and channel decisions in the world market environment. Stresses cultural differences. Prerequisite: MKTG 901

MKTG928 DIRECT MARKETING (3.00) The use of direct marketing as a powerful business to business and consumer marketing tool is explored. Prerequisite: MKTG 901

MKTG929 INTEGRATED MKTG COMMUNICATIONS (3.00) A study of integrated marketing communications planning, strategies and procedures and the current rules that govern the dynamics of marketing to today's business and consumer marketplaces. Emphasis is on the application of integrated direct marketing to increase sales by synchronizing advertising, direct mail, telemarketing and field sales. Prerequisite: MKTG 801

MKTG930 SERVICE MARKETING (3.00) The principles, practice, and scope of service marketing are explored. Prerequisite: MKTG 901

MKTG932 E-COMMERCE (3.00) E-commerce is creating new electronic markets where prices are transparent, markets are global and trading is highly efficient. It is having a direct impact on an organization's relationship with suppliers, customers, competitors, and their partners, as well as how organizations market products, advertise, and their brand stategy. This course examines successful and unsuccessful e-commerce strategies among contemporary organizations.

MKTG957 ADV ISSUES IN INTERNET MARKETING (3.00) This course will explore a wide range of Internet-related topics including strategic planning, technology trends, legal issues and the application of permission-based on-line marketing. Students will be asked to complete an on-line business project that applies these concepts. Prerequisite: MKTG 901

MKTG960 SELLING & SALES MANAGEMENT (3.00) Explore dimensions of selling as a marketing function and the application of theories of management to the selling function within organizations. Prerequisite: MKTG 901

MKTG961 MARKETING MANAGEMENT (3.00) Application of marketing concepts and theory to actual situations via case method. Individual reports and presentations. Prerequisite: MKTG 901

MKTG963 BUSINESS TO BUSINESS MARKETING (3.00) Problems of marketing industrial products. Management of the marketing channels and pricing, selling, and distribution of the products. Prerequisite: MKTG 901

MKTG964 CONSUMER BEHAVIOR THEORY (3.00) Evaluation of research findings from behavioral sciences and other disciplines. Relationship to marketing. Prerequisite: MKTG 901

MKTG965 ADVERTISING THEORY & PRACTICE (3.00) The role of advertising in the marketing process. The advertising campaign, its creative and media components. The decision processes. Prerequisite: MKTG 901

MKTG967 INTERNATIONL SALES & NEGOTIATION (3.00) Examines the sales and negotiations processes in an international environment. Topics include networking, prospecting, communication skills, and other areas that influence strategic design. Prerequisite: MKTG 901

MKTG968 PRODUCT PLANNING & DEVELOPMENT (3.00) The entire process of new product development from idea generation to commercialization is developed. Prerequisite: MKTG 901

MKTG970 ETHICAL ISSUES IN MARKETING (3.00) Current developments in marketing as related to social issues: consumerism, social responsibility, ethical issues, and governmental roles. Prerequisite: MKTG 901

MKTG995 INDIVIDUAL READINGS & RESEARCH (2.00-3.00) Open to especially qualified students with the consent of the chair of the appropriate department and dean.