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Subject Area: Communication Arts
Department: Communication Arts
College: College of Arts and Sciences

COMM100 SURVEY OF COMMUNICATION STUDIES (3.00) Surveys the development of major areas of study in communication.

COMM101 ORAL COMMUNICATION (3.00) Speech fundamentals as applied to public speaking and listening skills.

COMM103 HUMAN COMMUNICATION (3.00) Speech fundamentals as applied to public speaking, interpersonal communication, and group dynamics. NOTE: not available to Communication Arts majors

COMM106 EFFECTIVE WRITING (3.00) Creative solutions to writing problems in a variety of practical and theoretical situations.

COMM110 ART OF THE FILM (3.00) Film as a modern art form, treating motion, sound, editing, light, acting, director's style, and film analysis.

COMM111 FILM HISTORY AND DIRECTORS (3.00) Motion picture history with a focus on certain great directors

COMM112 MEDIA AESTHETICS (3.00) Principles of visual and aural aesthetics especially as applied to television and motion pictures.

COMM113 NON-FICTION FILM (3.00) Development of the nonfiction film from Flaherty to "cinema of truth." Current documentaries on controversial topics will be stressed.

COMM114 FILM CRITICISM (3.00) Cultivating criteria for judging films from viewing and analysis. Leading theories studied.

COMM197 A SOC & CULT HIST OF AMER MOVIES (2.00) Hollywood has always taken historical themes for some of its most ambitious projects, a trend that has become even more pronounced in the past decade. What has not always been understood is that Hollywood and the development of the American movie industry has been a central element in the social and cultural history of 20th century America. Thus, this workshop has two purposes: to critically examine various film images of American history and equally important, to place Hollywood and its products in the larger context of 20th century American history. Cross-listed Courses: HIST285

COMM199 SPECIAL STUDY (1.00-3.00) An in-depth study of a specific topic or area in communication. Prerequisite: Permission of advisor

COMM207 INTERPERSONAL COMMUNICATION (3.00) Understanding of and classroom practice in effective communication between persons.

COMM209 GROUP DYNAMICS (3.00) Dynamic and participative strategies in group process skills. Learn by participating and doing.

COMM216 PHOTOGRAPHY I (3.00) The camera-structure and use. Composition, pictorial arrangement, techniques in shooting. Optics and exposure, emulsions, filters, and lighting. Techniques of laboratory developing.

COMM222 COMMUNICATION THEORY (3.00) Nature, purpose, scope, and process of communication. Models, learning, language, and certain theories.

COMM223 SURVEY OF MASS MEDIA (3.00) Models and processes of mass communication, including electronic media, advertising, film, records, etc.

COMM224 INTERCULTURAL COMMUNICATION (3.00) This course looks at the variety of ways cultures can influence the way we use and interpret formal and informal communication, and what that means to us as citizens of the world.

COMM230 INTRODUCTION TO ADVERTISING (3.00) A comprehensive examination of the advertising process and the principles involved in its preparation and production. Focus is on the three major components of advertising: the audience, the message, and the channels.

COMM231 ADV PRODUCTION TECHNIQUES (3.00) The objective of this course is to familiarize the advertising major with the fundamentals of producing advertisements for print and the electronic media.

COMM232 DESKTOP PUBLISHING IN ADV (3.00) Teaches the student the skills required to produce advertising layouts, newsletters, and presentation materials, using computers and desktop publishing software programs in Xavier University's computer laboratories.

COMM235 DESKTOP IMAGING (3.00) Students will be given a basic knowledge of and hands-on training in the use of Adobe Photoshop software.

COMM240 FUNDAMENTALS: ELECTRONIC MEDIA (3.00) History and current developments. Basic technical matters which dictate the shape and form of the electronic media.

COMM247 COMMUNICATION AND CYBERSPACE (3.00) Explores the concepts and theories pertaining to the Internet, its role in the communication process, and its consequences for society and culture. We will engage such issues as content (from news to hate speech to pornography), effects (i.e., Internet addiction), commerce (i.e., online shopping and advertising), and democracy (i.e., the digital divide). This course is intended for anyone interested in making sense of the Internet. Although the ability to use the Internet is expected, this is not a course on how to design web pages or how to improve your surfing skills.

COMM250 VIDEO PRODUCTION & TECH (3.00) Operation of video equipment including cameras, switcher, audio, character generator, VTRs and lighting. Basic video production techniques (studio and field) including 3/4 inch editing.

COMM251 RE-THINKING THE MEDIA (3.00) This "think-tank" experience combines ethical considerations with social awareness and media literacy to address this question: What could television be like if it served the authentic and higher needs, wants, interests and aspirations of the public?

COMM254 TELEVISION PROGRAM DEVELOPMENT (3.00) The design, development, and scripting of professional-level programming. Stresses critical thinking, organization, imagination, and communication strategies

COMM260 ORGANIZATIONAL COMMUNICATION (3.00) Organization theories and key concepts provide the framework for addressing contemporary communication issues and how these issues affect individual, group, and organization performance and effectiveness.

COMM264 PERSUASION (3.00) The focus of this course is on teaching consumers of information how to analyze, respond to, and generate persuasive messages. A variety of organizational contexts will be examined, including politics, business, religion, and advertising.

COMM270 PRINCIPLES OF PUBLIC RELATIONS (3.00) Presents an overview of the theories and practices of public relations, its function in organizations, its history and development, and its role in society.

COMM271 PUBLIC RELATIONS WRITING (3.00) Develops skills in public relations writing, primarily for print media, including both public media and controlled media; laboratory approach includes writing with a computer. Prerequisite: ENGL 101 or ENGL 115

COMM272 PR PUBLICATION TECHNIQUES (3.00) Develops skills in desktop publishing, as well as familiarity with traditional production techniques, to produce newsletters, brochures, flyers and other printed material used in public relations. Prerequisite: ENGL 101 or ENGL 115

COMM275 NEWSWRITING (3.00) Develops skills used in writing for the printed public news media, as well as a journalistic perspective. Prerequisite: ENGL 101 or ENGL 115

COMM276 COPYEDITING (3.00) Develops skills used in proofreading, rewriting, revising, and editing copy to effect a readable, contemporary style for print media. Prerequisite: ENGL 101 or ENGL 115

COMM277 NEWS REPORTING (3.00) Develops skills used in the public news media to cover events, speeches and other news under deadline pressures; includes research and interviewing techniques. Prerequisite: ENGL 101 or ENGL 115

COMM278 BASICS OF PUBLISHING (3.00) Presents the processes employed in publishing both public and controlled print media; includes both traditional and desktop publishing techniques.

COMM280 ALFRED HITCHCOCK IN HOLLYWOOD (2.00) This course is designed for undergraduates and serves as both an in-depth investigation of a major artist and an exploration of American attitudes and institutions during World War II, the Cold War, and the upheavals of the 1960s and early 70s. Students are required to do a significant amount of reading and writing. Cross-listed Courses: EDWS284 HIST280

COMM288 UN-"HAPPY DAYS": FEAR IN 1950'S (2.00) This course is designed for undergraduates and serves to introduce students to the study of mass media as well as a crucial decade in American history. It also explores the use and misuse of history, calling into question the tendency to serve up history in ten year units (i.e., the opening lecture is "The Fifties: 1935-1992"). Students are required to do a significant amount of reading (two books and a handful of reviews) and writing (five short reaction papers and a longer analyatical paper). Cross-listed Courses: EDWS288 HIST288

COMM289 MOVIES AND CITIES (2.00) The course is designed for undergraduates and serves as an introduction to both American urban history and the history of movies. It also acquaints students with interdisciplinary methods. Students are required to do a significant amount of reading and writing. Cross-listed Courses: HIST289 SOCI289

COMM297 AMERICA THROUGH THE LENS (2.00) Films and television programs will be analyzed in order to both identify the cultural and historical messages they contain. The formulas and conventions of Hollywood genres will be examined. This understanding of genre will serve as a primary analytical tool as we de-construct the films and television programs studied in class. Cross-listed Courses: EDWS286 HIST286

COMM299 SPECIAL STUDY (1.00-3.00) An in-depth study of a specific topic or area in communication. Prerequisite: Permission of advisor.

COMM301 PRESENTATIONAL SPEAKING (3.00) Preparation and delivery of oral presentations for business and professions. Emphasizes persuasion, evidence, organize sequences, and uses of multimedia aids. Prerequisite: COMM 101

COMM305 JOB SEARCH & PROFESSIONAL PREP (1.00) The Job Search Strategies and Professional Preparation course is designed to introduce students to the fundamentals of planning and organizing a job search and/or applying to graduate school, and to prepare them for entrance into the workforce as new professionals. Emphasis is placed on personal goal setting, assessment of individual strenths and values, the merits and advantages of a liberal arts degree, job market research and analysis, effective use of job search tools, and development of a realistic picture of professional behaviors that employers expect from entry-level employees and academics expect from graduate students.

COMM310 THE HORROR FILM (3.00) An analysis and history of the horror film, with attention to the myths behind the subject matter.

COMM311 THE WESTERN FILM (3.00) An analysis and history of western film with attention to the reality and myths behind the subject matter.

COMM312 HISTORY OF THE DETECTIVE FILM (3.00) A look at the mythic dimensions behind this particularly endemic American film genre.

COMM316 PHOTOGRAPHY II (3.00) Lecture-lab experience to improve skills in creating and developing quality photographs. Prerequisite: COMM 216 or approval of instructor.

COMM327 INTERPERSONAL CONFLICT MGMT (3.00) An examination of the process nature of conflict and an evaluation of various conflict styles.

COMM329 COMMUNICATION RESEARCH TECHNIQUE (3.00) Studies the major techniques for conducting research for communication; primary and secondary research.

COMM330 CREATIVE CONCEPTS IN ADVERTISING (3.00) This course analyzes the creative, research, and business principles involved in the preparation of the advertising message. It focuses on the copywriting and design process, and the development of the advertising campaign. Prerequisite: COMM 230

COMM332 MEDIA PLANNING (3.00) A study of the characteristics of the various communication media and the methodologies employed in measuring their relative efficiencies in delivering the advertising message to the target audiences. Prerequisite: COMM 230

COMM334 ADVERTISING IN MODERN SOCIETY (3.00) This course examines the complex role that advertising plays in our society, from its economic importance to its social effects.

COMM338 INTERNSHIP IN ADVERTISING I (3.00) Practical experience in a real world situation.

COMM339 COPYWRITING (3.00) Introduction to copywriting and production for electronic, print, and other advertising media. Emphasis on advertising strategy, motivation, appeals, visualization and layout. Applies research and communication theory to creation of advertising.

COMM340 AUDIO PRODUCTION & TECHNOLOGY (3.00) Technical and theoretical basis. Techniques of tape editing, special effects, commercial production, and documentary production. Lab.

COMM341 RADIO LAB (3.00) Advanced experience in production and public radio operations-WVXU. Prerequisite: COMM 340 or permission of advisor.

COMM343 RADIO/TV/CABLE PROGRAMMING (3.00) The practical and theoretical world of programming for the electronic media. Prerequisite: COMM 240

COMM344 BROADCAST ANNOUNCING (3.00) Principles, preparation, and delivery of announcements, newscasts, and other projects. Prerequisite: COMM 340

COMM345 INTRO TO BROADCAST JOURNALISM (3.00) Survey of writing styles used in the broadcast industry, including advertising, journalism, and script writing. Prerequisite: COMM 240

COMM346 INTRO TO BROADCAST WRITING (3.00) Survey of writing styles used in the broadcast industry, including advertising, journalism, and script writing. Prerequisite: COMM 240

COMM347 BROADCAST SALES (3.00) Giving the potential sales representative the proper background to make sales calls, understand the media business from a sales standpoint, and overcome common obstacles. Prerequisite: COMM 240

COMM348 INTERNSHIP IN ELEC MEDIA RADIO I (3.00) Practical experience in a real-world situation.

COMM350 TELEVISION LAB (3.00) Experience in TV production or research. Prerequisite: COMM 250

COMM352 TELEVISION NEWS PRODUCTION (3.00) Introduction to the process of assembling and producing local television news programs.

COMM353 TELEVISION ON CAMERA PERFORMANCE (3.00) Basic skills, techniques, and procedures for on-air talent to develop a professional level of performance for news, public affairs, talk shows and commercials.

COMM355 TELEVISION SCRIPT WRITING (3.00) Introduction to the writing skills and mechanics of creating scripts for television.

COMM357 TELEVISION SPORTS REPORTING (3.00) What is covered, how it is covered, and why it is covered. Production, reporting, writing, videography, editing, on-the-air presentation, programming, play-by-play, and promotion.

COMM358 INTERNSHIP: ELEC MEDIA/TV I (3.00) Practical experience in a real world situation.

COMM360 ORGANIZATIONAL COMM THEORY (3.00) Examines the theories which guide communication processes in organizations and how they influence coordination, motivation, leadership and productivity.

COMM363 WRITTEN COMM IN ORGANIZATIONS (3.00) Concepts which guide the writing of organizational communication professionals and practical application of those concepts. Standards of correctness are expected.

COMM364 SPECIAL EVENTS PLANNING (3.00) This course is designed to introduce students to the process involved in planning, organizing, and executing major events. Prerequisite: COMM 230 or COMM 240 or COMM 260 or COMM 270

COMM366 COMPUTER APPL IN ORG COMM (3.00) Survey of how technology is used in organizational contexts.

COMM368 INTERN IN ORGANIZATIONAL COMM I (3.00) Practical experience in an organizational setting. Consult with your advisor for qualifications and requirements.

COMM370 MEDIA AND PUBLIC RELATIONS (3.00) Presents the advanced practice of public relations, giving particular attention to the design and management of publicity and programs that deal effectively with the news media. Prerequisite: COMM 270 COMM 271

COMM371 ADVANCED PR WRITING (3.00) Develops advanced writing skills for public relations programs; gives particular attention to backgrounds, brochures, handbooks, annual and quarterly reports, and scripts for broadcast, AV and film. Prerequisite: COMM 271 or approval of coordinator.

COMM374 MEDIA ETHICS (3.00) An examination of ethical problems within the mass media. Fulfills the E/RS Focus Elective. Prerequisite: PHIL 100 THEO 111 ENGL 205 or CLAS 205

COMM375 FEATURE WRITING FOR PUBLICATION (3.00) Develops skill in writing feature articles for print media. Prerequisite: ENGL 101 or ENGL 115 plus at least one additional college writing course.

COMM376 PR & FUNDRAISING: NONPROFIT ORGS (3.00) Presents the principles and practices of public relations and fundraising as applied in the nonprofit sector, including such fields as human services, education, health care, the arts and culture, social action, and religion. Prerequisite: Junior status

COMM377 CORPORATE COMM IN MARKETING MIX (3.00) Presents the principles and practices of public relations as applied in the business and industrial sector; gives particular attention to such areas as employee relations and unionization, investor relations, marketing communications, and regulatory and governmental affairs. Prerequisite: Junior status

COMM378 INTERN: PUBLIC RELATIONS I (3.00) Provides students with hands-on experience in a real public relations setting, under the direct supervision of a professional public relations practitioner. Prerequisite: 15 hours of Communication Arts, including: COMM 270 COMM 271 Junior status approval of the coordinator of the public relations major

COMM391 INTERNATIONAL MEDIA SYSTEMS (3.00) The primary goal of this class is to understand the approaches to national media by different nation states and their impact on global social, cultural and political balance. The class will look at the social, political and economic structure of the global communication/media systems and what forces drive them to achieve covert and overt objectives of such systems. We will spend about one-half of the semester studying the global media systems and the second half of the semester will be devoted to a research seminar to understand the role of media in the Islamic world and their interaction with the western societies and their media systems.

COMM399 SPECIAL STUDY (1.00-3.00) An in-depth study of a specific topic or idea in communication. Prerequisite: Permission of advisor

COMM403 ARGUMENTATION AND DEBATE (3.00) Practice in the skill of reasoned argumentation, research and analysis through the debate activity. Prerequisite: COMM 101 or approval of instructor

COMM406 TECHNICAL WRITING (3.00) An examination of those particular writing skills used in the development of training manuals.

COMM410 WAR & PEACE IN LITERATURE & FILM (3.00) Overview of political issues related to war and peace illustrated with examples from literature and film. Treatment of war and peace in the media from Civil War to Vietnam War. Cross-listed Courses: POLI410

COMM411 SHORT STORY/SHORT FILM (3.00) A detailed study of the film versions of some famous short stories. Comparisons and contrasts will illuminate the author's point of view behind the changes involved.

COMM423 GENDER AND COMMUNICATION (3.00) An examination of gender differences in communication and how they impact our daily lives.

COMM424 NON VERBAL COMMUNICATION (3.00) The study of the various components of nonverbal communication and how they greatly influence our lives in many arenas, including the family, politics, and the workplace.

COMM430 ADVERTISING CAMPAIGNS (3.00) Case histories of recent brand advertising campaigns conducted by US companies and practical experience in developing campaigns for real brands using real background data.

COMM432 DIRECT RESPONSE ADVERTISING (3.00) Examines the structure and organization of direct response advertising. Focus will be on creative methods and research procedures for preparing and evaluating direct advertising campaigns.

COMM438 INTERNSHIP: ADVERTISING II (3.00) Practical experience in a real world situation.

COMM439 SEM: ADVERTISING PRACTICE & MGMT (3.00) This course examines how advertising is applied and managed in order to achieve an organization's marketing objectives. Utilizes materials taught in other advertising courses. Prerequisite: COMM 330 COMM 332

COMM440 ADVANCED AUDIO PRODUCTION (3.00) Continuation of COMM 340 for students interested in professional audio engineering. Prerequisite: COMM 340 or approval of advisor

COMM444 RADIO REPORTING & PERFORMANCE (3.00) Gathering and reading of news, in-person and telephone interviews. News delivery styles. "Air-check" tape. Lab.

COMM446 RADIO/T.V. NEWSWRITING (3.00) Styles and formats of broadcast newswriting.

COMM447 BROADCAST MANAGEMENT (3.00) Study of station management, organization, and operational techniques. Prerequisite: COMM 240

COMM448 INTERNSHIP: ELEC MEDIA/RADIO II (3.00) Practical experience in a real-world situation.

COMM450 LIGHTING FOR TELEVISION & FILM (3.00) Opportunities to address a wide variety of lighting challenges. Students work in the studio and in the field on specific advanced lighting techniques. Prerequisite: COMM 250

COMM451 INTRODUCTION TO VIDEO GRAPHICS (3.00) Creative elements of conceptualizing, generation, and 2D animation within a high resolution paint system. Integration of paint system with live/video and character generation.

COMM452 VIDEO POST PRODUCTION (3.00) Operation of advanced post-production system. A/B Time Code Editing, switcher effects, electronic graphics and video paint system operation. Prerequisite: COMM 250 or approval of instructor.

COMM453 AESTHETICS IN VIDEO POST-PRODUCT (3.00) Provides an understanding of and practice in the aesthetic principles and techniques of the video post-production process. Prerequisite: COMM 452

COMM454 INTRO TO NON-LINEAR VIDEO EDITNG (3.00) Teaches students how to use the AVID, non-linear editing system; also covers aesthetics and editor-client interaction. Prerequisite: COMM 250

COMM455 LIFESTYLES/WORKPLACES: TV & FILM (3.00) Production and marketing approaches for the visual media as demonstrated by professionals in the field. Prerequisite: COMM 250

COMM456 ADVANCED TV PRODUCTION (3.00) Students produce a scripted program. Focus on production values contributing to a professional quality program. Prerequisite: COMM 250

COMM457 CAMERAWORK IN TV & FILM (3.00) Intensive focus on camera technique and operation for film and television. Prerequisite: COMM 250

COMM458 INTERNSHIP: ELEC MEDIA/TV II (3.00) Practical experience in a real world situation.

COMM459 TELEVISION DIRECTING (3.00) Focus on developing creativity in context of directing in front of and behind the camera and from the control room. Prerequisite: COMM 250

COMM460 ADVANCED ORGANIZATIONAL COMM (3.00) Critical case study analysis of communication processes and practices. Along with the analysis, students will be expected to construct proposals for interventions.

COMM462 PRIN & PRACT OF INTERVIEWING (3.00) This course teaches students the concepts behind and the skills to conduct the different kinds of interviews necessary for success in the organization, including employment, research and appraisal interviews.

COMM467 CURRENT ISSUES IN ORG COMM (3.00) An in-depth look at the most important communication problems and challenges facing organizations today.

COMM468 INTERN IN ORGANIZATIONAL COMM II (3.00) Practical experience in an organizational setting. Consult with your advisor for qualifications and requirements.

COMM469 SENIOR SEM: ORGANIZATIONAL COMM (3.00) The capstone course of the organizational communication major, this course asks students to use and reflect on the theories and skills they have learned throughout the major. Prerequisite: Senior standing

COMM470 GOVERNMENT PR & PUBLIC AFFAIRS (3.00) Presents the principles and practices of public relations as applied in government and politics, and as applied by the private sector in dealing with government.

COMM471 WRITING FOR CORPORATE COMM (3.00) Develops skills in writing position papers, executive speeches and other top-level corporate communications. Prerequisite: COMM 271 or COMM 275

COMM474 LAW & ETHICS IN MASS COMM (3.00) Important ethical and legal issues which affect contemporary mass communication.

COMM477 SENIOR SEMINAR: PUBLIC REL MGMT (3.00) Presents management theories and techniques as applied to public relations activities and functions; workshop approach provides students skills for developing public relations campaigns. Prerequisite: 15 hours of Communication Arts including: COMM 270 COMM 271 Senior status

COMM478 INTERN: PUBLIC RELATIONS II (3.00) Provides students with advanced hands-on experience in a real public relations setting, under the direct supervision of a professional public relations practitioner. Prerequisite: 21 hours of Communication Arts including: COMM 378 Senior status approval of the Public Relations major coordinator

COMM479 PUBL RELATIONS ETHICS IN SOCIETY (3.00) A comprehensive Senior-year seminar that examines the major ethical and legal principles that guide the responsible practice of professional communications in American society. Prerequisite: Senior status

COMM499 SPECIAL STUDY (1.00-3.00) An in-depth study of a specific topic or area in communication. Prerequisite: Permission of advisor

 

 

 
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