COMM100
SURVEY OF COMMUNICATION STUDIES
(3.00)
Surveys the development of major areas of study in communication.
COMM101
ORAL COMMUNICATION
(3.00)
Speech fundamentals as applied to public speaking and listening skills.
COMM103
HUMAN COMMUNICATION
(3.00)
Speech fundamentals as applied to public speaking, interpersonal
communication, and group dynamics. NOTE: not available to Communication Arts
majors
COMM106
EFFECTIVE WRITING
(3.00)
Creative solutions to writing problems in a variety of practical and
theoretical situations.
COMM110
ART OF THE FILM
(3.00)
Film as a modern art form, treating motion, sound, editing, light, acting,
director's style, and film analysis.
COMM111
FILM HISTORY AND DIRECTORS
(3.00)
Motion picture history with a focus on certain great directors
COMM112
MEDIA AESTHETICS
(3.00)
Principles of visual and aural aesthetics especially as applied to television
and motion pictures.
COMM113
NON-FICTION FILM
(3.00)
Development of the nonfiction film from Flaherty to "cinema of truth." Current
documentaries on controversial topics will be stressed.
COMM114
FILM CRITICISM
(3.00)
Cultivating criteria for judging films from viewing and analysis. Leading
theories studied.
COMM197
A SOC & CULT HIST OF AMER MOVIES
(2.00)
Hollywood has always taken historical themes for some of its most ambitious
projects, a trend that has become even more pronounced in the past decade.
What has not always been understood is that Hollywood and the development of
the American movie industry has been a central element in the social and
cultural history of 20th century America. Thus, this workshop has two
purposes: to critically examine various film images of American history and
equally important, to place Hollywood and its products in the larger context
of 20th century American history.
Cross-listed Courses:
HIST285
COMM199
SPECIAL STUDY
(1.00-3.00)
An in-depth study of a specific topic or area in communication.
Prerequisite:
Permission of advisor
COMM207
INTERPERSONAL COMMUNICATION
(3.00)
Understanding of and classroom practice in effective communication between
persons.
COMM209
GROUP DYNAMICS
(3.00)
Dynamic and participative strategies in group process skills. Learn by
participating and doing.
COMM216
PHOTOGRAPHY I
(3.00)
The camera-structure and use. Composition, pictorial arrangement, techniques
in shooting. Optics and exposure, emulsions, filters, and lighting.
Techniques of laboratory developing.
COMM222
COMMUNICATION THEORY
(3.00)
Nature, purpose, scope, and process of communication. Models, learning,
language, and certain theories.
COMM223
SURVEY OF MASS MEDIA
(3.00)
Models and processes of mass communication, including electronic media,
advertising, film, records, etc.
COMM224
INTERCULTURAL COMMUNICATION
(3.00)
This course looks at the variety of ways cultures can influence the way we use
and interpret formal and informal communication, and what that means to us as
citizens of the world.
COMM230
INTRODUCTION TO ADVERTISING
(3.00)
A comprehensive examination of the advertising process and the principles
involved in its preparation and production. Focus is on the three major
components of advertising: the audience, the message, and the channels.
COMM231
ADV PRODUCTION TECHNIQUES
(3.00)
The objective of this course is to familiarize the advertising major with the
fundamentals of producing advertisements for print and the electronic media.
COMM232
DESKTOP PUBLISHING IN ADV
(3.00)
Teaches the student the skills required to produce advertising layouts,
newsletters, and presentation materials, using computers and desktop
publishing software programs in Xavier University's computer laboratories.
COMM235
DESKTOP IMAGING
(3.00)
Students will be given a basic knowledge of and hands-on training in the use
of Adobe Photoshop software.
COMM240
FUNDAMENTALS: ELECTRONIC MEDIA
(3.00)
History and current developments. Basic technical matters which dictate the
shape and form of the electronic media.
COMM247
COMMUNICATION AND CYBERSPACE
(3.00)
Explores the concepts and theories pertaining to the Internet, its role in the
communication process, and its consequences for society and culture. We will
engage such issues as content (from news to hate speech to pornography),
effects (i.e., Internet addiction), commerce (i.e., online shopping and
advertising), and democracy (i.e., the digital divide). This course is
intended for anyone interested in making sense of the Internet. Although the
ability to use the Internet is expected, this is not a course on how to design
web pages or how to improve your surfing skills.
COMM250
VIDEO PRODUCTION & TECH
(3.00)
Operation of video equipment including cameras, switcher, audio, character
generator, VTRs and lighting. Basic video production techniques (studio and
field) including 3/4 inch editing.
COMM251
RE-THINKING THE MEDIA
(3.00)
This "think-tank" experience combines ethical considerations with social
awareness and media literacy to address this question: What could television
be like if it served the authentic and higher needs, wants, interests and
aspirations of the public?
COMM254
TELEVISION PROGRAM DEVELOPMENT
(3.00)
The design, development, and scripting of professional-level programming.
Stresses critical thinking, organization, imagination, and communication
strategies
COMM260
ORGANIZATIONAL COMMUNICATION
(3.00)
Organization theories and key concepts provide the framework for addressing
contemporary communication issues and how these issues affect individual,
group, and organization performance and effectiveness.
COMM264
PERSUASION
(3.00)
The focus of this course is on teaching consumers of information how to
analyze, respond to, and generate persuasive messages. A variety of
organizational contexts will be examined, including politics, business,
religion, and advertising.
COMM270
PRINCIPLES OF PUBLIC RELATIONS
(3.00)
Presents an overview of the theories and practices of public relations, its
function in organizations, its history and development, and its role in
society.
COMM271
PUBLIC RELATIONS WRITING
(3.00)
Develops skills in public relations writing, primarily for print media,
including both public media and controlled media; laboratory approach includes
writing with a computer.
Prerequisite:
ENGL 101 or
ENGL 115
COMM272
PR PUBLICATION TECHNIQUES
(3.00)
Develops skills in desktop publishing, as well as familiarity with traditional
production techniques, to produce newsletters, brochures, flyers and other
printed material used in public relations.
Prerequisite:
ENGL 101 or
ENGL 115
COMM275
NEWSWRITING
(3.00)
Develops skills used in writing for the printed public news media, as well as
a journalistic perspective.
Prerequisite:
ENGL 101 or
ENGL 115
COMM276
COPYEDITING
(3.00)
Develops skills used in proofreading, rewriting, revising, and editing copy to
effect a readable, contemporary style for print media.
Prerequisite:
ENGL 101 or
ENGL 115
COMM277
NEWS REPORTING
(3.00)
Develops skills used in the public news media to cover events, speeches and
other news under deadline pressures; includes research and interviewing
techniques.
Prerequisite:
ENGL 101 or
ENGL 115
COMM278
BASICS OF PUBLISHING
(3.00)
Presents the processes employed in publishing both public and controlled print
media; includes both traditional and desktop publishing techniques.
COMM280
ALFRED HITCHCOCK IN HOLLYWOOD
(2.00)
This course is designed for undergraduates and serves as both an in-depth
investigation of a major artist and an exploration of American attitudes and
institutions during World War II, the Cold War, and the upheavals of the 1960s
and early 70s. Students are required to do a significant amount of reading
and writing.
Cross-listed Courses:
EDWS284
HIST280
COMM288
UN-"HAPPY DAYS": FEAR IN 1950'S
(2.00)
This course is designed for undergraduates and serves to introduce students to
the study of mass media as well as a crucial decade in American history. It
also explores the use and misuse of history, calling into question the
tendency to serve up history in ten year units (i.e., the opening lecture is
"The Fifties: 1935-1992"). Students are required to do a significant amount
of reading (two books and a handful of reviews) and writing (five short
reaction papers and a longer analyatical paper).
Cross-listed Courses:
EDWS288
HIST288
COMM289
MOVIES AND CITIES
(2.00)
The course is designed for undergraduates and serves as an introduction to
both American urban history and the history of movies. It also acquaints
students with interdisciplinary methods. Students are required to do a
significant amount of reading and writing.
Cross-listed Courses:
HIST289
SOCI289
COMM297
AMERICA THROUGH THE LENS
(2.00)
Films and television programs will be analyzed in order to both identify the
cultural and historical messages they contain. The formulas and conventions
of Hollywood genres will be examined. This understanding of genre will serve
as a primary analytical tool as we de-construct the films and television
programs studied in class.
Cross-listed Courses:
EDWS286
HIST286
COMM299
SPECIAL STUDY
(1.00-3.00)
An in-depth study of a specific topic or area in communication.
Prerequisite:
Permission of advisor.
COMM301
PRESENTATIONAL SPEAKING
(3.00)
Preparation and delivery of oral presentations for business and professions.
Emphasizes persuasion, evidence, organize sequences, and uses of multimedia
aids.
Prerequisite:
COMM 101
COMM305
JOB SEARCH & PROFESSIONAL PREP
(1.00)
The Job Search Strategies and Professional Preparation course is designed to
introduce students to the fundamentals of planning and organizing a job search
and/or applying to graduate school, and to prepare them for entrance into the
workforce as new professionals. Emphasis is placed on personal goal setting,
assessment of individual strenths and values, the merits and advantages of a
liberal arts degree, job market research and analysis, effective use of job
search tools, and development of a realistic picture of professional behaviors
that employers expect from entry-level employees and academics expect from
graduate students.
COMM310
THE HORROR FILM
(3.00)
An analysis and history of the horror film, with attention to the myths behind
the subject matter.
COMM311
THE WESTERN FILM
(3.00)
An analysis and history of western film with attention to the reality and
myths behind the subject matter.
COMM312
HISTORY OF THE DETECTIVE FILM
(3.00)
A look at the mythic dimensions behind this particularly endemic American film
genre.
COMM316
PHOTOGRAPHY II
(3.00)
Lecture-lab experience to improve skills in creating and developing quality
photographs.
Prerequisite:
COMM 216 or approval of instructor.
COMM327
INTERPERSONAL CONFLICT MGMT
(3.00)
An examination of the process nature of conflict and an evaluation of various
conflict styles.
COMM329
COMMUNICATION RESEARCH TECHNIQUE
(3.00)
Studies the major techniques for conducting research for communication;
primary and secondary research.
COMM330
CREATIVE CONCEPTS IN ADVERTISING
(3.00)
This course analyzes the creative, research, and business principles involved
in the preparation of the advertising message. It focuses on the copywriting
and design process, and the development of the advertising campaign.
Prerequisite:
COMM 230
COMM332
MEDIA PLANNING
(3.00)
A study of the characteristics of the various communication media and the
methodologies employed in measuring their relative efficiencies in delivering
the advertising message to the target audiences.
Prerequisite:
COMM 230
COMM334
ADVERTISING IN MODERN SOCIETY
(3.00)
This course examines the complex role that advertising plays in our society,
from its economic importance to its social effects.
COMM338
INTERNSHIP IN ADVERTISING I
(3.00)
Practical experience in a real world situation.
COMM339
COPYWRITING
(3.00)
Introduction to copywriting and production for electronic, print, and other
advertising media. Emphasis on advertising strategy, motivation, appeals,
visualization and layout. Applies research and communication theory to
creation of advertising.
COMM340
AUDIO PRODUCTION & TECHNOLOGY
(3.00)
Technical and theoretical basis. Techniques of tape editing, special effects,
commercial production, and documentary production. Lab.
COMM341
RADIO LAB
(3.00)
Advanced experience in production and public radio operations-WVXU.
Prerequisite:
COMM 340 or permission of advisor.
COMM343
RADIO/TV/CABLE PROGRAMMING
(3.00)
The practical and theoretical world of programming for the electronic media.
Prerequisite:
COMM 240
COMM344
BROADCAST ANNOUNCING
(3.00)
Principles, preparation, and delivery of announcements, newscasts, and other
projects.
Prerequisite:
COMM 340
COMM345
INTRO TO BROADCAST JOURNALISM
(3.00)
Survey of writing styles used in the broadcast industry, including
advertising, journalism, and script writing.
Prerequisite:
COMM 240
COMM346
INTRO TO BROADCAST WRITING
(3.00)
Survey of writing styles used in the broadcast industry, including
advertising, journalism, and script writing.
Prerequisite:
COMM 240
COMM347
BROADCAST SALES
(3.00)
Giving the potential sales representative the proper background to make sales
calls, understand the media business from a sales standpoint, and overcome
common obstacles.
Prerequisite:
COMM 240
COMM348
INTERNSHIP IN ELEC MEDIA RADIO I
(3.00)
Practical experience in a real-world situation.
COMM350
TELEVISION LAB
(3.00)
Experience in TV production or research.
Prerequisite:
COMM 250
COMM352
TELEVISION NEWS PRODUCTION
(3.00)
Introduction to the process of assembling and producing local television news
programs.
COMM353
TELEVISION ON CAMERA PERFORMANCE
(3.00)
Basic skills, techniques, and procedures for on-air talent to develop a
professional level of performance for news, public affairs, talk shows and
commercials.
COMM355
TELEVISION SCRIPT WRITING
(3.00)
Introduction to the writing skills and mechanics of creating scripts for
television.
COMM357
TELEVISION SPORTS REPORTING
(3.00)
What is covered, how it is covered, and why it is covered. Production,
reporting, writing, videography, editing, on-the-air presentation,
programming, play-by-play, and promotion.
COMM358
INTERNSHIP: ELEC MEDIA/TV I
(3.00)
Practical experience in a real world situation.
COMM360
ORGANIZATIONAL COMM THEORY
(3.00)
Examines the theories which guide communication processes in organizations and
how they influence coordination, motivation, leadership and productivity.
COMM363
WRITTEN COMM IN ORGANIZATIONS
(3.00)
Concepts which guide the writing of organizational communication professionals
and practical application of those concepts. Standards of correctness are
expected.
COMM364
SPECIAL EVENTS PLANNING
(3.00)
This course is designed to introduce students to the process involved in
planning, organizing, and executing major events.
Prerequisite:
COMM 230 or
COMM 240 or
COMM 260 or
COMM 270
COMM366
COMPUTER APPL IN ORG COMM
(3.00)
Survey of how technology is used in organizational contexts.
COMM368
INTERN IN ORGANIZATIONAL COMM I
(3.00)
Practical experience in an organizational setting. Consult with your advisor
for qualifications and requirements.
COMM370
MEDIA AND PUBLIC RELATIONS
(3.00)
Presents the advanced practice of public relations, giving particular
attention to the design and management of publicity and programs that deal
effectively with the news media.
Prerequisite:
COMM 270
COMM 271
COMM371
ADVANCED PR WRITING
(3.00)
Develops advanced writing skills for public relations programs; gives
particular attention to backgrounds, brochures, handbooks, annual and
quarterly reports, and scripts for broadcast, AV and film.
Prerequisite:
COMM 271 or approval of coordinator.
COMM374
MEDIA ETHICS
(3.00)
An examination of ethical problems within the mass media. Fulfills the E/RS
Focus Elective.
Prerequisite:
PHIL 100
THEO 111
ENGL 205 or
CLAS 205
COMM375
FEATURE WRITING FOR PUBLICATION
(3.00)
Develops skill in writing feature articles for print media.
Prerequisite:
ENGL 101 or
ENGL 115
plus at least one additional college writing course.
COMM376
PR & FUNDRAISING: NONPROFIT ORGS
(3.00)
Presents the principles and practices of public relations and fundraising as
applied in the nonprofit sector, including such fields as human services,
education, health care, the arts and culture, social action, and religion.
Prerequisite:
Junior status
COMM377
CORPORATE COMM IN MARKETING MIX
(3.00)
Presents the principles and practices of public relations as applied in the
business and industrial sector; gives particular attention to such areas as
employee relations and unionization, investor relations, marketing
communications, and regulatory and governmental affairs.
Prerequisite:
Junior status
COMM378
INTERN: PUBLIC RELATIONS I
(3.00)
Provides students with hands-on experience in a real public relations setting,
under the direct supervision of a professional public relations practitioner.
Prerequisite:
15 hours of Communication Arts, including:
COMM 270
COMM 271
Junior status
approval of the coordinator of the public relations major
COMM391
INTERNATIONAL MEDIA SYSTEMS
(3.00)
The primary goal of this class is to understand the approaches to national
media by different nation states and their impact on global social, cultural
and political balance. The class will look at the social, political and
economic structure of the global communication/media systems and what forces
drive them to achieve covert and overt objectives of such systems. We will
spend about one-half of the semester studying the global media systems and the
second half of the semester will be devoted to a research seminar to
understand the role of media in the Islamic world and their interaction with
the western societies and their media systems.
COMM399
SPECIAL STUDY
(1.00-3.00)
An in-depth study of a specific topic or idea in communication.
Prerequisite:
Permission of advisor
COMM403
ARGUMENTATION AND DEBATE
(3.00)
Practice in the skill of reasoned argumentation, research and analysis through
the debate activity.
Prerequisite:
COMM 101 or approval of instructor
COMM406
TECHNICAL WRITING
(3.00)
An examination of those particular writing skills used in the development of
training manuals.
COMM410
WAR & PEACE IN LITERATURE & FILM
(3.00)
Overview of political issues related to war and peace illustrated with
examples from literature and film. Treatment of war and peace in the media
from Civil War to Vietnam War.
Cross-listed Courses:
POLI410
COMM411
SHORT STORY/SHORT FILM
(3.00)
A detailed study of the film versions of some famous short stories.
Comparisons and contrasts will illuminate the author's point of view behind
the changes involved.
COMM423
GENDER AND COMMUNICATION
(3.00)
An examination of gender differences in communication and how they impact our
daily lives.
COMM424
NON VERBAL COMMUNICATION
(3.00)
The study of the various components of nonverbal communication and how they
greatly influence our lives in many arenas, including the family, politics,
and the workplace.
COMM430
ADVERTISING CAMPAIGNS
(3.00)
Case histories of recent brand advertising campaigns conducted by US companies
and practical experience in developing campaigns for real brands using real
background data.
COMM432
DIRECT RESPONSE ADVERTISING
(3.00)
Examines the structure and organization of direct response advertising. Focus
will be on creative methods and research procedures for preparing and
evaluating direct advertising campaigns.
COMM438
INTERNSHIP: ADVERTISING II
(3.00)
Practical experience in a real world situation.
COMM439
SEM: ADVERTISING PRACTICE & MGMT
(3.00)
This course examines how advertising is applied and managed in order to
achieve an organization's marketing objectives. Utilizes materials taught in
other advertising courses.
Prerequisite:
COMM 330
COMM 332
COMM440
ADVANCED AUDIO PRODUCTION
(3.00)
Continuation of COMM 340 for students interested in professional audio
engineering.
Prerequisite:
COMM 340 or approval of advisor
COMM444
RADIO REPORTING & PERFORMANCE
(3.00)
Gathering and reading of news, in-person and telephone interviews. News
delivery styles. "Air-check" tape. Lab.
COMM446
RADIO/T.V. NEWSWRITING
(3.00)
Styles and formats of broadcast newswriting.
COMM447
BROADCAST MANAGEMENT
(3.00)
Study of station management, organization, and operational techniques.
Prerequisite:
COMM 240
COMM448
INTERNSHIP: ELEC MEDIA/RADIO II
(3.00)
Practical experience in a real-world situation.
COMM450
LIGHTING FOR TELEVISION & FILM
(3.00)
Opportunities to address a wide variety of lighting challenges. Students work
in the studio and in the field on specific advanced lighting techniques.
Prerequisite:
COMM 250
COMM451
INTRODUCTION TO VIDEO GRAPHICS
(3.00)
Creative elements of conceptualizing, generation, and 2D animation within a
high resolution paint system. Integration of paint system with live/video and
character generation.
COMM452
VIDEO POST PRODUCTION
(3.00)
Operation of advanced post-production system. A/B Time Code Editing, switcher
effects, electronic graphics and video paint system operation.
Prerequisite:
COMM 250 or approval of instructor.
COMM453
AESTHETICS IN VIDEO POST-PRODUCT
(3.00)
Provides an understanding of and practice in the aesthetic principles and
techniques of the video post-production process.
Prerequisite:
COMM 452
COMM454
INTRO TO NON-LINEAR VIDEO EDITNG
(3.00)
Teaches students how to use the AVID, non-linear editing system; also covers
aesthetics and editor-client interaction.
Prerequisite:
COMM 250
COMM455
LIFESTYLES/WORKPLACES: TV & FILM
(3.00)
Production and marketing approaches for the visual media as demonstrated by
professionals in the field.
Prerequisite:
COMM 250
COMM456
ADVANCED TV PRODUCTION
(3.00)
Students produce a scripted program. Focus on production values contributing
to a professional quality program.
Prerequisite:
COMM 250
COMM457
CAMERAWORK IN TV & FILM
(3.00)
Intensive focus on camera technique and operation for film and television.
Prerequisite:
COMM 250
COMM458
INTERNSHIP: ELEC MEDIA/TV II
(3.00)
Practical experience in a real world situation.
COMM459
TELEVISION DIRECTING
(3.00)
Focus on developing creativity in context of directing in front of and behind
the camera and from the control room.
Prerequisite:
COMM 250
COMM460
ADVANCED ORGANIZATIONAL COMM
(3.00)
Critical case study analysis of communication processes and practices. Along
with the analysis, students will be expected to construct proposals for
interventions.
COMM462
PRIN & PRACT OF INTERVIEWING
(3.00)
This course teaches students the concepts behind and the skills to conduct the
different kinds of interviews necessary for success in the organization,
including employment, research and appraisal interviews.
COMM467
CURRENT ISSUES IN ORG COMM
(3.00)
An in-depth look at the most important communication problems and challenges
facing organizations today.
COMM468
INTERN IN ORGANIZATIONAL COMM II
(3.00)
Practical experience in an organizational setting. Consult with your advisor
for qualifications and requirements.
COMM469
SENIOR SEM: ORGANIZATIONAL COMM
(3.00)
The capstone course of the organizational communication major, this course
asks students to use and reflect on the theories and skills they have learned
throughout the major.
Prerequisite:
Senior standing
COMM470
GOVERNMENT PR & PUBLIC AFFAIRS
(3.00)
Presents the principles and practices of public relations as applied in
government and politics, and as applied by the private sector in dealing with
government.
COMM471
WRITING FOR CORPORATE COMM
(3.00)
Develops skills in writing position papers, executive speeches and other
top-level corporate communications.
Prerequisite:
COMM 271 or
COMM 275
COMM474
LAW & ETHICS IN MASS COMM
(3.00)
Important ethical and legal issues which affect contemporary mass
communication.
COMM477
SENIOR SEMINAR: PUBLIC REL MGMT
(3.00)
Presents management theories and techniques as applied to public relations
activities and functions; workshop approach provides students skills for
developing public relations campaigns.
Prerequisite:
15 hours of Communication Arts including:
COMM 270
COMM 271
Senior status
COMM478
INTERN: PUBLIC RELATIONS II
(3.00)
Provides students with advanced hands-on experience in a real public relations
setting, under the direct supervision of a professional public relations
practitioner.
Prerequisite:
21 hours of Communication Arts including:
COMM 378
Senior status
approval of the Public Relations major coordinator
COMM479
PUBL RELATIONS ETHICS IN SOCIETY
(3.00)
A comprehensive Senior-year seminar that examines the major ethical and legal
principles that guide the responsible practice of professional communications
in American society.
Prerequisite:
Senior status
COMM499
SPECIAL STUDY
(1.00-3.00)
An in-depth study of a specific topic or area in communication.
Prerequisite:
Permission of advisor