September 22, 2004

Dave Rants: ‘Mellow on the yellow!’

Dave Gilmore
Sports Editor

I hate making snap judgments about people. We all do, at least I think so. The problem is that I do it all the time, and I'm sure I'm not alone.

When I came back to campus in August, I was assaulted with a visual flurry of yellow flashes all around me.

Was this a dream? Had I eaten a bad cheeseburger? Was yellow the new platinum?

No, it turns out everyone was just living so strong it nearly killed me.

Yes, I'm referring to the yellow "Live Strong" bracelets that have been donned by celebrities and college students alike since early June.

Before you go ripping that rubber band off your wrist and cursing me, let me say first off that yes, I myself did own and wear one for quite some time.

Back in June I was with my friends from home in Bethany Beach, Delaware.

While there's not much to do in Delaware other than go to the beach, we did manage to hit up the one thing the Delaware shore has going for it: outlet shopping.

At NikeTown, I picked up a cheap pair of kicks and while checking out, the girl said "do you want a bracelet to benefit the Lance Armstrong Foundation? It's only a dollar."

Now, I don't know where you come from, but I've learned that when someone tells you something is only a dollar, you nod politely and fork over the Washington, no matter what it may be.

So for the next couple weeks I wore the goofy bracelet that sticks out like a sore thumb.

I was the first of my friends to get one so I figured, "What better way to show my superiority than wear a yellow rubber bracelet."

Once the Tour de Lance was over, I ditched the wrist adornment and gave it to my 13-year old sister, who most likely turned it into a boondoggle key chain or something.

The point of this whole story, if there is any, is that I was pretty quick to snicker at people wearing the "Live Strong" bracelets.

I guess it kind of comes with the territory of doing anything that is en vogue.

I guess I'm also one of those people with the "I did it first and now its not cool anymore" mentality. That's just how I roll.

Seriously though, I've realized now that those goofy bracelets becoming the summer’s must-have item is probably a good thing after all.

You see, amidst the fashion and culture craze of the whole yellow bracelet phenomenon is actually a good cause.

The proceeds from the bracelets go directly to the Lance Armstrong Foundation, which provides funding for cancer research and treatment.

Armstrong's perseverance and triumph over life-threatening testicular cancer is truly one of the greatest sports stories of our time.

Armstrong not only overcame cancer and lived (which doctors told him was less than probable) he went on to win six consecutive Tour de France cycling races.

If you're a "Live Strong" hater, say what you will, but there's no way you can be "pro-cancer."

If yellow is not your color, if you have weak wrists, or you are allergic to rubber, I can understand hating on the bracelets.

But if you're like I was and you're just an idiot, leave the yellow bracelets be.