Xavier is polishing its image with the recent announcement of a new logo and brand. The new logo leverages the distinctiveness of the well-known “X” while incorporating Xavier’s historic Jesuit mission and academic pedigree.
Created by Lipman Hearne of Chicago, the nation’s leading marketing and communications firm for the nonprofit sector, the logo represents the University as a whole. Xavier's athletic teams, however, will not be adopting the new image and logos but will continue using what they currently have.
The logo is a capital X layered over a shield with a cross and fleur-de-lis. The colors are dark blue, metallic silver and white. The shield reflects tradition, academic excellence, prestige and power. The cross and fleur-de-lis, a symbol with rich, religious history, reflects Xavier’s spiritual heritage and mission of service to others.
The new look is appearing on marketing materials, signage around campus and in multimedia platforms.