Service Marketing with Dr. Tom Hayes Added to Second Summer Session.
Dr. Tom Hayes, Chair of the Marketing Department, will be teaching a second summer MBA marketing elective. MKTG 630: Service Marketing (crn 56752) will be offered in a two weekend format for working MBA students who are interested in taking an elective in a targeted format.
The class will run on Saturday & Sunday, July 20 & 21 and August 3 & 4 from 8 a.m. - 5 p.m.
The class is perfect for students wanting a MKTG elective in a format that works with a full-time career. It is also a course that counts toward the XU MBA Marketing concentration. It is a must for anyone who both business to consumer (B2C) and business to business (B2B) services. It crosses numerous industries.
The class CRN is 56752 and it is open and waiting for students to register!