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3. Scholarly journals vs. popular magazines > Comparison

Criteria Scholarly Journals Popular Magazines
Overall look Plain cover and paper. Eye-catching cover.
Illustrations Primarily text with few pictures. Tables, graphs and diagrams are included. Color photographs and pictures.
Advertisements If there are ads, they are for other scholarly materials, conferences, or discipline-related products. Colorful ads for general commercial products.
Audience Scholars, researchers, and practitioners. General public.
Authors Experts in the field.
Authors named and institutional affiliations given.
Magazine staff members, journalists, freelance writers with an interest in the topic.
Authors may be anonymous.
Editors Editorial board of outside scholars for referee or peer review process. Editors work for the publisher.
Publishers Often scholarly or professional organization, university press, or publisher specializing in scholarly materials. Commercial or for profit publisher.
Content Research projects with method and statistical analysis; literary criticism; theory. News, personalities, features articles, and topics of general interest.
Length Long and contain an abstract. Usually short and do not contain an abstract.
Language Uses terminology, jargon and language of the discipline covered.
Assumes reader has similar scholarly background.
Easy to read, simple language used.
Assumes reader has little background.
Bibliography Include a bibliography, references, footnotes, notes, or works cited. Generally do not include a bibliography, references, footnotes, notes, or works cited.
Coverage In-depth and very narrowly focused on the field of research. Superficial and broadly focused.

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