Scholarly VS. Popular Journals: Comparison
|CRITERIA||SCHOLARLY JOURNALS||POPULAR MAGAZINES|
|Overall look||Plain cover and paper.||Eye-catching cover.|
|Illustrations||Primarily text with few pictures. Tables, graphs and diagrams are included.||Color photographs and pictures.|
|Advertisements||If there are ads, they are for other scholarly materials, conferences, or discipline-related products.||Colorful ads for general commercial products.|
|Audience||Scholars, researchers, and practitioners.||General public.|
Experts in the field.
Authors named and institutional affiliations given.
Magazine staff members, journalists, freelance writers with an interest in the topic.
Authors may be anonymous.
|Editors||Editorial board of outside scholars for referee or peer review process.||Editors work for the publisher.|
|Publishers||Often scholarly or professional organization, university press, or publisher specializing in scholarly materials.||Commercial or for profit publisher.|
|Content||Research projects with method and statistical analysis; literary criticism; theory.||News, personalities, features articles, and topics of general interest.|
|Length||Long and contain an abstract.||Usually short and do not contain an abstract.|
Uses terminology, jargon and language of the discipline covered.
Assumes reader has similar scholarly background.
Easy to read, simple language used.
Assumes reader has little background.
|Bibliography||Include a bibliography, references, footnotes, notes, or works cited.||Generally do not include a bibliography, references, footnotes, notes, or works cited.|
|Coverage||In-depth and very narrowly focused on the field of research.||Superficial and broadly focused|