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media guides: marketing (see also Presentation Resources)

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Audio Clips

ACCUNET Multimedia Archive/AP Images (1840-present; updated daily; full-text captions) contains over 750,000 of the Associated Press' best photographs, over 380,000 audio files (requiring RealPlayer) and links to 800,000 full-text articles. About 800 photos are added daily and about 200 photos from the historical collection are added monthly. It includes maps, graphs, charts, logos, flags and illustrations, including 2,000 graphics using Spanish instead of English. Audio files, images and other graphics may be downloaded and used for educational purposes. Educators may search by state and grade level for images applicable to a specific state curriculum standard. It is produced by the Associated Press and the user interface is provided by Accuweather, Inc.

Data & Statistics

Business and Company Resource Center (1980-present; XLinks) contains detailed company and industry news and information. It is a fully integrated resource that brings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and periodicals. It includes Ward's Business Directory and numerous other directories and encyclopedias, as well as Market Share Reporter (search for a company, select the Rankings tab, and then select Market Share). It is produced by Thomson/Gale and the user interface is provided by InfoTrac. This subscription permits only two simultaneous users.

Business and Industry (1994-July 2006; much full-text; RefWorks help; video tutorial) covers company, product, and industry information, including manufacturing and service industries. It is produced by Thompson/Gale and the user interface is provided by OhioLINK. See Business Source Complete for more up-to-date information.

Business Source Complete (some from 1886-present; updated daily; much full-text; video tutorials; RefWorks help; XLinks) provides indexing and abstracts for the most important scholarly business journals. It contains far more peer-reviewed, business-related journals than any other database currently available. It contains searchable cited references for 1,200 journals and 20,000 detailed author profiles. It covers all subject areas related to business, including management, marketing, economics, finance, accounting, and international business. Additional full text, non-journal content includes financial data, books, major reference works, book digests, conference proceedings, case studies, investment research reports, product reviews, industry profiles (Datamonitor reports), market research reports, country reports, company profiles (including Life Science Analytics (LSA) company profiles from the MedTRACK database), and SWOT analyses. This database also includes 55 digital videos from the Harvard Business School Faculty Seminar Series. It is produced by and the user interface is provided by EBSCO Publishing.

CultureGrams (all full-text; XLinks) includes a world, children and states editions. It contains a photo gallery, recipe collection, famous people, data tables and definitions. Select from an A-Z list of countries/regions/states or select an area on a map. Each country includes a detailed map, flag, national anthem, current time, currency converter, recipe collection, facts and statistics as well as sections on history, climate, the people, customs, courtesies, lifestyle and society. It is produced by and the user interface is provided by Brigham Young University.

Demographics Now (all full-text; data) allows users to analyze the demographic and market potential of any geographic area in the U.S. It creates summary, comparison, ranking and radius-based reports by geographic area. Summary reports contain multiple user-defined variables for a single geographic area; comparison reports offer side-by-side comparisons of up to 16 geographic areas; ranking reports rank multiple geographic areas by the performance of specific user-defined variables such as gender, income, employment, housing value or household composition; radius reports makes it possible to summarize the entire area of a given radius or to compare multiple radii. Reports can be emailed or printed as an HTML page or PDF file. It also generates interactive and radius-based maps. It is produced by Thomson Gale and the user interface by SRC. To begin searching click the Get Started button.

LexisNexis Statistical Publications & DataSets (exportable data; users guide) includes datasets from many sources, including the US government, international organizations, and the private sector. It covers all subject areas, including banking and finance, criminal justice and law, education, energy resources and demand, food and agriculture, government and politics, health and vital statistics, housing and construction, industry and commerce, international; labor and employment, natural resources and environment, population and income, prices and cost of living, stocks and commodities, and transportation and travel. Users can search datasets by keyword; browse datasets by subject or source; display datasets by trend, map or ranking; and output datasets in print, PDF, delimited, Excel or SAS formats. Datasets can be limited by date and geographic area (country, state, county). Years available varies by dataset; for example, births 1999-present and breast cancer 1973-present. It also features datasets currently in the news, such as crude oil price, 30-year fixed mortgage rate, airline on-time arrival rate, campaign contributions for both Obama and McCain, gasoline prices, the prime rate and the unemployment rate. It is compiled by and the user interface is provided by LexisNexis. Click Customize Data to access the datasets. Users will need to run the Java installation.

Mediamark Reporter (all full-text; tutorial and registration; reading reports), formerly called Internet Reporter, provides comprehensive data on the uses of various consumer products, including Teenmark reports. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media. It is produced by Mediamark Research, Inc. (MRI). Users have to register first and are then sent an email message with a validation link. Please use your Xavier email address when registering. This subscription is limited to 10 simultaneous users.

Research Insight (campus only database; all full-text; tutorials for industry ratios & company reports), formerly Compustat, provides financial, statistical, and market data for U.S. and Canadian companies, business segments, geographic areas, and industry composites. It only includes information for publicly traded companies, both current and historical. It porvides 10 years of daily stock price data. Data can be exported and imported into MS Excel and is compatible with MS Vista & Office 2007. Produced by and the user interface provided by Standard & Poors. Users can access from any computer workstation (except laptops) in the library or in academic computing labs by clicking START | All Programs | Library Campus Databases.

SRDS Media Solutions provides full-text directory information for companies and contacts. It includes advertising rates for more than 100,000 media properties, updating more than 21,000 listings each month; and demographic market profiles for the TV and cable section. It is produced by and the user interface is provided by SRDS.

STAT-USA (all full-text) provides business, economic and trade information from the Federal government. The State of the Nation section provides current and historical economic and financial data. The GLOBUS & NTDB section provides current and historical trade-related releases, international market research, trade opportunities, country analysis, and the National Trade Data Bank (NTDB). It is produced by and the user interface is provided by U.S. Department of Commerce.

Statistical Abstract of the United States (1878-present; updated annually; all full-text) provides data tables for population; vital statistics; health and nutrition; education; law enforcement, courts and prison; geography and environment; parks, recreation, and travel; elections; state and local government; federal government finances and employment; national defense and veteran affairs; social insurance and human services; labor force, employment, and earnings; income, expenditure, and wealth; prices; banking, finance, and insurance; business enterprise; communication and information technology; energy; science and technology; land transportation; air and water transportation; agriculture; natural resources; construction and housing; manufactures; domestic trade and services; foreign countries and aid; outlying areas; comparative international statistics; 20th century statistics; and industrial outlook. Tabular data is available in portable document format (PDF) and requires Adobe Acrobat Reader for viewing and printing. It is produced by and the user interface is provided by the U.S. Census Bureau.

Thomson ONE Banker (updated monthly; all full-text), formerly Thomson Research, Global Access, Disclosure and Compact Disclosure, this database provides research reports from over 980 leading firms and covers over 30,000 companies worldwide. It includes company profiles and spreadsheet-ready financials designed to your specifications. It is produced by and the user interface is provided by Thomson Financial. This database does not work with the Firefox, Netscape or Safari browsers - use Internet Explorer. Upon loading this database may ask you to enable cookies and restart. You may be able to ignore this message.

Value Line Research Center (updated weekly; all full-text) includes access to leading investment publications covering stocks, mutual funds, daily options and convertible securities as well as special situation stocks. It contains ratings and reports on 1,700 companies and more than 90 industries, including stock rankings, screens, statistics, and the latest economic and market forecasts. It is produced by and the user interface is provided by Value Line. To begin click the link in the sentence, To continue and log in, please click here. This subscription is limited to 6 simultaneous users.

Images

ACCUNET Multimedia Archive/AP Images (1840-present; updated daily; full-text captions) contains over 750,000 of the Associated Press' best photographs, over 380,000 audio files (requiring RealPlayer) and links to 800,000 full-text articles. About 800 photos are added daily and about 200 photos from the historical collection are added monthly. It includes maps, graphs, charts, logos, flags and illustrations, including 2,000 graphics using Spanish instead of English. Audio files, images and other graphics may be downloaded and used for educational purposes. Educators may search by state and grade level for images applicable to a specific state curriculum standard. It is produced by the Associated Press and the user interface is provided by Accuweather, Inc.

AdCritic.com (images and video; much full-text) delivers the latest news and information about the advertising and commercial production industries and offers a growing database of the best creative work. It covers latest spots, breaking news, opinion, AdCritic top 20, anniversary top 50, music, events (Super Bowl, Cannes Festival), no-spot film festival, production preview, who did that spot, images & footage, location scout, and features from the editorial staff of Creativity Magazine published by Advertising Age Group. It is produced by Advertising Age Group's network of sites. Please contact the reference desk at 513 745-4808 for user name and password information. This subscription is limited to only 1 user at a time.

ebrary (all full-text; XLinks; RefWorks help) contains about 32,300 electronic books in business, marketing, economics, computers, information technology, health, biomedical sciences, clinical sciences, engineering, technology, life sciences, physical sciences, education, history, humanities, law, international relations, public policy, social sciences, and behavioral sciences. It includes books in the Vault Career Library. Users can search for words in the subject, title or full-text of books in this collection. Content can be easily copied and pasted into a word processing document. Books in this collection are protected by copyright laws and there are limitations on the number of pages that can be printed and copied. It is compiled by and the user interface is provided by ebrary. Users can also find these electronic books in XPLORE, the library's online catalog. The ebrary Reader is required to view, copy and print pages in a book. Click the ebrary Reader icon or link to download the reader. The reader will install and display your ebook. Monthly system maintenance is performed the first Tuesday of each month from 8-10pm (Pacific Time) during which ebrary may be unavailable.

New York Times Historical Database (1851-within four years of the present; all full-text; updated annually; RefWorks help; XLinks) contains full-page and article images of every page of every issue, cover to cover, in downloadable PDF. It includes ads, comics, cartoons, photos, maps and other graphics. It is produced by the New York Times and the user interface is provided by ProQuest.

Videos

AdCritic.com (images and video; much full-text) delivers the latest news and information about the advertising and commercial production industries and offers a growing database of the best creative work. It covers latest spots, breaking news, opinion, AdCritic top 20, anniversary top 50, music, events (Super Bowl, Cannes Festival), no-spot film festival, production preview, who did that spot, images & footage, location scout, and features from the editorial staff of Creativity Magazine published by Advertising Age Group. It is produced by Advertising Age Group's network of sites. Please contact the reference desk at 513 745-4808 for user name and password information. This subscription is limited to only 1 user at a time.

Educational Films and Documentaries (XLinks), formerly the Digital Video Collection, is part of OhioLINK's Digital Media Center and contains 1,976 full-length educational films and documentaries covering a wide variety of subjects. The collection currently includes videos from two distributors: Ambrose Video and Films for the Humanities & Sciences. Real Media Alternative is required to view videos. It is compiled by and the user interface is provided by OhioLINK.

XPLORE Library Catalog (tips & tricks; RefWorks help; XLinks; video tutorials) is Xavier library's online public access catalog. It includes all of the library's books, journals, audiovisuals, and microform materials. Search XPLORE by keyword, author, title and Library of Congress subject heading. If you don't find what you need, request it online (printable instructions; video tutorial) from OhioLINK, the combined library catalog of 88 college, university, public, and state libraries in Ohio.

To find digital, streaming, DVD, and FHS videos in XPLORE, limit your search results to the Record Type, Proj. Medium (example), or click the links below:

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