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The following "rules of thumb" are employed by most search engines.
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| academic medicine |
the words academic medicine next to one another, then pages containing academic and medicine, and finally pages containing academic or medicine |
| "academic medicine" |
the word academic next to the word medicine |
| +academic medicine |
the word academic, and maybe the word medicine |
| +academic +medicine |
both academic and medicine, although not necessarily next to one another |
| Bart Simpson |
the name (remember to capitalize proper nouns) |
| +Simpson -OJ |
the name Simpson; pages containing OJ are ranked lower (some search engines will exclude pages with the name OJ) |
| 1-800-999-9999 |
the telephone number (dashes link the numbers together as a phrase) |
| paris |
paris, Paris, and PARIS |
| Paris |
only Paris |
| wish* |
wish, wishes, wishful, wishbone, and wishy-washy |
| image:spine |
the image named spine |
| url:gov |
the word gov in the host name, path, or filename |
| Note: |
If you are using a plus (+) or minus (-) search operator, there is a space before the operator, but no space between the operator and the search term. |
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