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  Database Guides: Marketing
   
 

Highly Recommended Databases | Quick Search Multiple Databases | Recommended Databases

Quick search multiple databases  

Search for Click for full-text availability; RefWorks help.

Highly Recommended Databases

ABI/Inform Research (1971-present; much full-text; RefWorks help; XLinks; title list) is a scholarly business periodicals database. It covers nearly 1,400 North American sources, providing information on advertising, economics, human resources, finance, marketing, computers and more. It includes access to the Wall Street Journal and information on over 60,000 companies. The user intereface is provided by ProQuest.

AdCritic.com (images and video; much full-text) delivers the latest news and information about the advertising and commercial production industries and offers a growing database of the best creative work. It covers latest spots, breaking news, opinion, AdCritic top 20, anniversary top 50, music, events (Super Bowl, Cannes Festival), no-spot film festival, production preview, who did that spot, images & footage, location scout, and features from the editorial staff of Creativity Magazine published by Advertising Age Group. It is produced by Advertising Age Group's network of sites. Please contact the research help desk at 513 745-4808 for user name and password information. This subscription is limited to only 1 user at a time.

Adforum (images, audio and video; all full-text) provides information on over 18,000 agencies and 50,000 ads from around the world. Users can view TV, radio, cinema, Internet, print and outdoor ad campaigns from their desktops. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award. Ads with and without a shopping cart can be viewed. It is produced by and the user interface is provided by AdForum.com.

Business and Company Resource Center (1980-present; XLinks) contains detailed company and industry news and information. It is a fully integrated resource that brings together company profiles, brand information, rankings, investment reports, company histories, chronologies, and periodicals. It includes Ward's Business Directory and numerous other directories and encyclopedias, as well as Market Share Reporter (search for a company, select the Rankings tab, and then select Market Share). It is produced by Thomson/Gale and the user interface is provided by InfoTrac. This subscription permits only two simultaneous users.

Business Source Complete (some from 1886-present; updated daily; much full-text; tutorials; RefWorks help; XLinks) provides indexing and abstracts for the most important scholarly business journals. It contains far more peer-reviewed, business-related journals than any other database currently available. It contains searchable cited references for 1,200 journals and 20,000 detailed author profiles. It covers all subject areas related to business, including management, marketing, economics, finance, accounting, and international business. Additional full text, non-journal content includes financial data, books, major reference works, book digests, conference proceedings, case studies, investment research reports, product reviews, industry profiles (Datamonitor reports), market research reports, country reports, company profiles (including Life Science Analytics (LSA) company profiles from the MedTRACK database), and SWOT analyses. This database also includes 55 digital videos from the Harvard Business School Faculty Seminar Series. It is produced by and the user interface is provided by EBSCO Publishing.

Demographics Now (all full-text; data) allows users to analyze the demographic and market potential of any geographic area in the U.S. It creates summary, comparison, ranking and radius-based reports by geographic area. Summary reports contain multiple user-defined variables for a single geographic area; comparison reports offer side-by-side comparisons of up to 16 geographic areas; ranking reports rank multiple geographic areas by the performance of specific user-defined variables such as gender, income, employment, housing value or household composition; radius reports makes it possible to summarize the entire area of a given radius or to compare multiple radii. Reports can be emailed or printed as an HTML page or PDF file. It also generates interactive and radius-based maps. It is produced by Thomson Gale and the user interface by SRC. To begin searching click the Get Started button.

LexisNexis Academic (all full-text; RefWorks help; alternative access; Shepardize handout) covers a wide variety of subjects including law, government, international affairs, politics, current events, business and medicine. Legal research provides federal and state cases, Shepard's citations, federal and state codes, tax law, Canadian court cases and legislation, law reviews, and patents. Business research allows users to create company profiles, lists, and comparisons, as well as SEC filings, account and country profiles. Company reports can be created and data can be downloaded into spreadsheets. The People tab allows users to find obituaries, elected officials, and industry contacts. It is compiled by and the user interface is provided by LexisNexis.

LexisNexis Advertising Red Books (all full-text) contains information on nearly 18,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information, brand names, S.I.C. classifications and other key data. It also contains profiles of nearly 14,000 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, and contact information on agency personnel. It is produced by and the user interface is provided by LexisNexis.

Mediamark Reporter (all full-text; tutorial and registration; reading reports), formerly called Internet Reporter, provides comprehensive data on the uses of various consumer products, including Teenmark reports. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media. It is produced by Mediamark Research, Inc. (MRI). Users have to register first and are then sent an email message with a validation link. Please use your Xavier email address when registering. This subscription is limited to 10 simultaneous users.

Mintel Reports offers international market research reports covering US, EU & UK marketplaces. Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Each report includes an introduction, abbreviations, executive summary, market drivers, market size & trends, market segmentation, supply structure, advertising & promotion, retail distribution, the consumer and future & forecast. There are three types of reports: consumer, life style and travel. Each report provides news updates and related reports. To access, click I Agree to Academic Conditions of Use and then users need to register and create a profile using their Xavier email account.

Social Sciences Citation Index (SSCI) (alternative link; 1980-present; updated weekly; some full-text; RefWorks Help; tutorial; citation alerts; saving searches & creating alerts; journal titles) provides bibliographic information and cited references for over 1,700 social sciences journals. It covers anthropology, business, communication, demography, economics, education, ethnic studies, family studies, health policy, history, information & library science, international relations, law, management, nursing, political science, psychology, public administration, rehabilitation, social work, sociology, substance abuse, transportation, urban studies, women's studies. It is produced by and the user interface is provided by the Institute for Scientific Information (ISI). Click Change Limits and Settings to search only this database. Click Register or Sign In to save searches and receive search history and citation alerts. Evidence-Based Practice Tip: To limit search results to articles with some level of evidence: Type your topic in the textboxes provided. Type your academic discipline (e.g., occupational therapy, social work, nursing) in the next available textbox. Type research in the next available textbox. Click the down arrow adjacent to the last two textboxes and select Topic.

SRDS Media Solutions provides full-text directory information for companies and contacts. It includes advertising rates for more than 100,000 media properties, updating more than 21,000 listings each month; and demographic market profiles for the TV and cable section. It is produced by and the user interface is provided by SRDS.

Recommended Databases

Academic Search Complete (1985-present; updated daily; more full-text; tutorials; RefWorks help; XLinks) is a multidisciplinary database that covers nearly all academic areas of study. It indexes and abstracts over 9,300 journals, many of them peer-reviewed (4,400), and provides full-text for over 5,300 journals. It also includes indexing and abstracts for books, reports, conference proceedings, etc. Searchable cited references are provided for 1,000 journals. It is produced by and the user interface is provided by EBSCO Publishing.

Cabell's Directories provides full-text directory information for business, education, psychology/psychiatry, and computer science/information systems journal publications. Each journal entry includes submission information (editor’s name, address, phone, fax, email, web address); publication guidelines (manuscript length, copies required, format, fees, style, computer submission); circulation data (reader type, frequency, number of subscribers, publisher, price); review information (type of reveiws, number of in-house and external reviewers, acceptance rate, time it takes to review, percent of invited articles, reviewers coments, publishing fees); manuscript topics included; and manuscript guidelines. To begin searching click Member Area in the menubar. It is produced by and the user interface is provided by Cabell Publishing, Inc.

CultureGrams (all full-text; XLinks) includes a world, children and states editions. It contains a photo gallery, recipe collection, famous people, data tables and definitions. Select from an A-Z list of countries/regions/states or select an area on a map. Each country includes a detailed map, flag, national anthem, current time, currency converter, recipe collection, facts and statistics as well as sections on history, climate, the people, customs, courtesies, lifestyle and society. It is produced by and the user interface is provided by Brigham Young University.

ProQuest Statistical Datasets (formerly LexisNexis Statistical; exportable data; users guide) includes datasets from many sources, including the US government, international organizations, and the private sector. It covers all subject areas, including banking and finance, criminal justice and law, education, energy resources and demand, food and agriculture, government and politics, health and vital statistics, housing and construction, industry and commerce, international; labor and employment, natural resources and environment, population and income, prices and cost of living, stocks and commodities, and transportation and travel. Users can search datasets by keyword; browse datasets by subject or source; display datasets by trend, map or ranking; and output datasets in print, PDF, delimited, Excel or SAS formats. Datasets can be limited by date and geographic area (country, state, county). Years available varies by dataset; for example, births 1999-present and breast cancer 1973-present. It also features datasets currently in the news, such as crude oil price, 30-year fixed mortgage rate, airline on-time arrival rate, campaign contributions for both Obama and McCain, gasoline prices, the prime rate and the unemployment rate. It is compiled by and the user interface is provided by ProQuest. Users will need to run the Java installation.

Statistical Abstract of the United States (1878-present; updated annually; all full-text) provides data tables for population; vital statistics; health and nutrition; education; law enforcement, courts and prison; geography and environment; parks, recreation, and travel; elections; state and local government; federal government finances and employment; national defense and veteran affairs; social insurance and human services; labor force, employment, and earnings; income, expenditure, and wealth; prices; banking, finance, and insurance; business enterprise; communication and information technology; energy; science and technology; land transportation; air and water transportation; agriculture; natural resources; construction and housing; manufactures; domestic trade and services; foreign countries and aid; outlying areas; comparative international statistics; 20th century statistics; and industrial outlook. Tabular data is available in portable document format (PDF) and requires Adobe Acrobat Reader for viewing and printing. It is produced by and the user interface is provided by the U.S. Census Bureau.

Vente et Gestion (much full-text; tutorials; RefWorks help; XLinks) provides full-text coverage for French language business journals serving both the academic and the professional researcher. It covers topics such as accounting & tax, administration, industry & manufacturing, marketing, logistics, and technology. Formerly French Business Source, the user interface is provided by EBSCO Publishing.

 

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