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Finding Books, Videos, Magazines and Journals
Use XPLORE (see left menu), Xavier's Online
Catalog, to find books, videos, and journals available
at Xavier on the subject of marketing.
The best reference sources can be located on the first
floor of the library in the area beginning with the
call number HC101.A131222 - Business Statistics of the
United States and ending with the call number HG4501
- Industry Surveys. Some recommended books within that
section are:
| HD2721.I63 |
Company Histories - 27 volumes |
| HF1040.7 M37 1999 |
Market Share Reporter SIC code |
| HF5415.3 M33 1997 |
Mediamark Research Inc. |
| HF5415.3 S54 1994 |
Simmons Study of Media and markets |
| HF5549.5 E45 C7 1999 |
Craighead's Country Reports |
Several books immediately behind the reference desk are also useful.
| HG4501 S76635x 1999 |
Industry Surveys |
| HG4501.V262 |
Valueline - Ratings and Reports |
OhioLINK (see left menu) is a combined online catalog
for all public and many private colleges and universities
in Ohio. (You can request books directly using
your XU All-Card.) It takes 3-5 days to get a
book through this service. For instructions for requesting
OhioLINK books see the right menu.
Finding Articles
Use selected marketing
research databases to find articles on a topic or
by an author.
Periodicals may be in paper, or microform or full-text.
Browse the following selection of marketing periodicals
in print or microform formats:
Adweek's marketing week
Brandweek
Health Marketing Quarterly
Industrial Marketing Management
International Journal of Market Research
The Journal of Consumer Marketing
Journal of Health Care Marketing
Journal of Hospital Marketing
Journal of Macromarketing
Journal of the Market Research Society
Journal of Marketing
Journal of Marketing Education
Journal of Marketing Research JMR
Journal of Public Policy and Marketing
Marketing
Marketing News
Marketing Science
Mediaweek
Sport Marketing Quarterly
To find full-text journals use the  (Electronic Journal Locator & more!).
Articles not available at the Xavier Library can be
ordered through Interlibrary Loan (ILL) Loan.
Fill out an article request form (see right menu) for
each article that you want, filling in all the information.
Print forms are also available at the reference desk.
Remember it can take 1-2 weeks to get an article through
this service.
Finding Help
The library's locations will answer many of your
questions about where things are located in the library
(see left menu).
xu.tutor provides tutorials to help you search for
information (see left menu).
Make an appointment with your librarian liaison, Patty
Greco , 513 745-2998 greco@xavier.edu to help you with all research needs.
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