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Librarian Course Guides: Marketing Research

Finding Books, Videos, Magazines and Journals 

XPLORE Library Catalog (tips & tricks; RefWorks help; XLinks; video tutorials) is Xavier library's online public access catalog. It includes all of the library's books, journals, audiovisuals, and microform materials. Search XPLORE by keyword, author, title and Library of Congress subject heading. If you don't find what you need, request it online (printable instructions; video tutorial) from OhioLINK, the combined library catalog of 88 college, university, public, and state libraries in Ohio.

Use XPLORE, Xavier's Online Catalog, to find books, videos, and journals available at Xavier on the subject of marketing.

The best reference sources can be located on the first floor of the library in the area beginning with the call number HC101.A131222 - Business Statistics of the United States and ending with the call number HG4501 - Industry Surveys. Some recommended books within that section are:

HD2721.I63 Company Histories - 27 volumes
HF1040.7 M37 1999 Market Share Reporter SIC code
HF5415.3 M33 1997 Mediamark Research Inc.
HF5415.3 S54 1994 Simmons Study of Media and markets
HF5549.5 E45 C7 1999 Craighead's Country Reports

Several books immediately behind the reference desk are also useful.

HG4501 S76635x 1999 Industry Surveys
HG4501.V262 Valueline - Ratings and Reports

OhioLINK Library Catalog (updated daily; video tutorials; RefWorks help; XLinks) provides access to more than 48 million items located at 89 college, university, public, and state libraries in Ohio. Users may request items online (printable instructions; video tutorial) and pick them up in 3 business days at an OhioLINK library of their choosing. When available there are links to Read (full-text available) and Limited Preview (limited full-text available) at Google Books. It is produced by OhioLINK and the user interface is provided by Innovative Interfaces, Inc.

Use OhioLINK to request books from all public and private colleges and universities in Ohio. You can request books directly using your XU All-Card.

Finding Articles

Use selected marketing research databases to find articles on a topic or by an author. 

Periodicals may be in paper, or microform or full-text. Browse the following selection of marketing periodicals in print or microform formats:

  Adweek's marketing week 
  Brandweek 
  Health Marketing Quarterly 
  Industrial Marketing Management 
  International Journal of Market Research
  The Journal of Consumer Marketing 
  Journal of Health Care Marketing 
  Journal of Hospital Marketing
  Journal of Macromarketing
  Journal of the Market Research Society
  Journal of Marketing 
  Journal of Marketing Education
  Journal of Marketing Research JMR 
  Journal of Public Policy and Marketing
  Marketing  
  Marketing News 
  Marketing Science 
  Mediaweek
  Sport Marketing Quarterly 

To find full-text journals use the JOURNALS @ XU (Electronic Journal Locator & more!) (Electronic Journal Locator & more!).

Articles not available at the Xavier Library can be ordered through Interlibrary Loan (ILL) Loan.  Fill out an article request form (see right menu) for each article that you want, filling in all the information.  Print forms are also available at the reference desk.  Remember it can take 1-2 weeks to get an article through this service. 

Finding Help

The library's locations will answer many of your questions about where things are located in the library (see left menu).

xu.tutor provides tutorials to help you search for information (see left menu).

Make an appointment with your librarian liaison, Patty Greco , 513 745-2998 greco@xavier.edu to help you with all research needs.

Copyright 2008 : Xavier University : McDonald Library : 3800 Victory Parkway : Cincinnati, OH 45207-5211 : 513 745-3881

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