Finding Books, Videos, Magazines and Journals
XPLORE Library Catalog
(tips & tricks
; video tutorials
) is Xavier library's online public
access catalog. It includes all of the library's books, journals, audiovisuals, and microform materials. Search XPLORE
by keyword, author, title and Library of Congress subject heading. If you don't find what you need,
request it online (printable instructions
; video tutorial
, the combined library catalog of 88 college, university, public, and state libraries
Use XPLORE, Xavier's Online Catalog, to find books, videos, and journals available at Xavier on the subject of marketing.
The best reference sources can be located on the third floor of the library in the area beginning with the call number HC101.A131222 - Business Statistics of the United States and ending with the call number HG4501 - Industry Surveys. Some recommended books within that section are:
||Company Histories - 27 volumes
|HF1040.7 M37 1999
||Market Share Reporter SIC code
|HF5415.3 M33 1997
||Mediamark Research Inc.
|HF5415.3 S54 1994
||Simmons Study of Media and markets
|HF5549.5 E45 C7 1999
||Craighead's Country Reports
Several books in the reference collection (3rd floor) are also useful.
|HG4501 S76635x 1999
||Valueline - Ratings and Reports
(updated daily; video tutorials
; RefWorks help
access to more than 48 million items located at 89 college, university, public, and state libraries in Ohio. Users may request items
online (printable instructions
; video tutorial
) and pick them up in 3 business days at an OhioLINK library of their
choosing. When available there are links to Read
(full-text available) and Limited Preview
(limited full-text available) at Google Books. It is produced by OhioLINK and the user interface is provided by Innovative
Use OhioLINK to request books from all public and private colleges and universities in Ohio. You can request books directly using your XU All-Card.
Use selected marketing research databases to find articles on a topic or by an author.
Periodicals may be in paper, or microform or full-text. Browse the following selection of marketing periodicals in print or microform formats:
Adweek's marketing week
Health Marketing Quarterly
Industrial Marketing Management
International Journal of Market Research
The Journal of Consumer Marketing
Journal of Health Care Marketing
Journal of Hospital Marketing
Journal of Macromarketing
Journal of the Market Research Society
Journal of Marketing
Journal of Marketing Education
Journal of Marketing Research JMR
Journal of Public Policy and Marketing
Sport Marketing Quarterly
To find full-text journals use the (Electronic Journal Locator & more!).
Articles not available at the Xavier Library can be ordered through ILLiad (Interlibrary Loan Loan). Fill out an article request form (see right menu) for each article that you want, filling in all the information. Remember it can take 1-2 weeks to get an article through this service.
The library's locations will answer many of your questions about where things are located in the library (see left menu).
xu.tutor provides tutorials to help you search for information (see left menu).
Make an appointment with your librarian liaison, Patty Greco, (513) 745-2998 firstname.lastname@example.org to help you with all research needs.